It has always been difficult to create fair evaluation criteria for journalists, especially when it comes to judging morality and ethical conduct in news reporting. These guidelines function as yardsticks for gauging the ethics of news topics and the objectivity of journalistic techniques. These criteria are becoming more and more difficult as journalism changes, especially in the digital age. Fostering ethical journalism requires an understanding of its categorization and internal structure. This analysis employs a conceptual framework to explore the evaluation standards of news ethics. The method involves: Literature Review: Examining existing academic literature, ethical codes, and industry guidelines to outline the prevailing evaluation standards in journalism. Thematic Analysis: Identifying and categorizing the components of evaluation standards into normative and quality standards, assessing their relevance to different aspects of journalistic practice. Case Studies: Analyzing specific instances where journalistic ethics were put to the test, allowing for a practical understanding of how these standards function in real-world scenarios. The primary objective of this study is to clarify the internal structure of journalistic ethics evaluation standards and highlight the distinctions between normative and quality standards. By doing so, the analysis aims to provide insights into how these standards can be effectively applied to evaluate news behaviors and moral character in journalism. What is deemed ethical in one context may not hold the same weight in another. This relativity underscores the importance of understanding the specific circumstances surrounding journalistic practices. Historical Context: The evolution of journalistic ethics is tied to historical events and societal changes. Standards that once sufficed may need reevaluation to address contemporary challenges, particularly with the rise of digital media and misinformation. Complex Internal Structure: The internal structure of evaluation standards can be multi-layered, with different levels of criteria applied depending on the context and specific ethical dilemmas faced by journalists. This complexity requires continuous dialogue and adjustment as new ethical challenges arise. Practical Implications: Journalists and media organizations must engage with these standards actively, incorporating them into training and policy development. By fostering an understanding of both normative and quality standards, the industry can promote a more ethical and accountable journalism practice.