Looking at the on-going discussions, integrated product policy seems to become important for the LCA community and should therefore be reflected in the International Journal of LCA. Reasons include that IPP: clearly follows life cycle thinking, encourages the usage of the life cycle tool box, e.g. for product-innovation, could become a political umbrella for a new co-operation along the life cycle - beyond the old roles of life cycle stakeholders acting on their own, faces similar issues as the LCA community looking e.g. at environmental value / objective setting.