Tone Of Voice Research Articles

Effectiveness of Teaching Communication Skills in Undergraduate Curriculum at Defence Services Medical Academy Myanmar: Mixed Qualitative and Quantitative Study

Introduction: Good communication is the cornerstone of quality healthcare and it should be patient centered. Communication skills is taught and assessed with surrogates in undergraduate training. This study aimed to determine the effectiveness of communication skills taught in undergraduate period in reality. Methodology: It was a combined qualitative and quantitative methods. For qualitative assessment, phenomenology was used. Informal focus group semi-structured interview was done to groups of interns who had completed internship at medical wards. The responses were analyzed interpreted and classified; thematic analysis was done. For quantitative assessments, open ended questions were set by experts in medical education. The questions were answered anonymously; they were grouped into same themes. This study was approved by ‘Hospital Research and Ethics Committee’ of No(1) Defence Services General Hospital. Informed consent was taken from each intern. Results: A total 20 interns were included. Four themes were formed after thematic analysis: (1) the extent of applicability of communication skills they were taught in undergraduate days;(2) self-admitted confidence and degree of satisfaction; (3) the challenges/gaps they faced in reality; and (4) their suggestions on undergraduate teaching to fill the gaps. All interns admitted that the communication skills they taught was 100% applicable in practice. And they were confident out of proportion to their medical experience. They were satisfied with communication skills they were taught in undergraduate days. The challenges faced were as follows; difficulty in understanding volume and clarity of language when dealing with some nationality; low education level of patients leading to difficulty in understanding the information they have given; difficulty in getting trust from patient being youngest doctor in the team; and, taking long time due to emotional reaction of patient in breaking bad news. They admitted that they need to fill their knowledge gaps to answer the questions raised by patients particularly in explanation of diagnosis and management. They realized the importance of facial expression and tone of voice to express sympathy and empathy especially in breaking bad news. To improve communication skills in practice, they suggested to teach with real patients with real scenario. Conclusion: Teaching communication skills in undergraduate period was effective. The interns had good self-reported confidence. The interns need more training and self-directed learning. The challenges faced by interns were acceptable/logical. We should find better teaching method/media in undergraduate teaching to promote communication skills.

National specificity of Kyrgyz and English gender political discourse

Relevance. Since the modern world is constantly transforming in terms of linguistic means, i.e. communication is undergoing several changes, there is a high need to study the national peculiarities of political gender discourses. Purpose. The study aims to provide a national interpretation of political discourse regarding gender aspects manifested in the context of linguistic and communicative parameters in the speech activities of male and female politicians. Methodology. The study analyzed political speeches by Kyrgyz and British politicians, examining linguistic parameters such as hesitation, categoricity, irony, and tone, to compare gender-specific communication strategies in both countries' political discourses. Results. This study presents the national specificity of Kyrgyz and British political gender discourse. The analysis identified the main differences between the speech activities of men and women politicians. In the Kyrgyz political discourse, men are characterised by hesitations, categorical and directness, irony, raising the tone of voice, active metaphorisation and hidden meanings. British political discourse in terms of male communication is characterised by a high degree of categoricity, almost no pauses, active use of irony, metaphorical and implicit means, and a moderate degree of emotionality. Conclusions. The Kyrgyz discourse reflects "soft power" approaches, while the British discourse shows women more actively defending their positions. Both discourses employ metaphorical language. These findings highlight the interplay between gender, national culture, and political communication styles. Keywords: speech; linguistic resources; implicitness; categoricity; emotionality

Can we build a relationship through artificial intelligence (AI)? Understanding the impact of AI on organization-public relationships

The purpose of this study is to explore the role of agent type and voice tone on publics’ perceived organization-public relationships and behavioral intention towards an organization. Through a 2 (agent type: human vs. AI) x 2 (voice tone: conversational human vs. organizational) between-subjects experiment, the study shows that organizational messages communicated by a human agent generated significantly higher perceived control mutuality among participants in a Twitter setting than messages communicated by an AI agent. The use of conversational human voice resulted in significantly stronger relational outcomes. A significant interaction effect was found between agent type and voice tone on control mutuality. This study contributes to the public relations literature and practice by examining the potential role of AI agents in organization-public relationships and supportive behavioral intention towards an organization in the setting of Twitter.

Watch the tone of your voice! An exploration of dehumanization of women by gender nonconformity based on tone of voice, occupation and appearance.

Dehumanization refers to the act of likening others to objects or animals. This, in turn, mitigates feelings of conscience, guilt, and moral obligation in the face of behaviors such as violence, mistreatment, or discrimination against the dehumanized individuals. The aim of this study is to determine the extent of which women with mismatching vocal tone, occupation and appearance to their gender expectations are dehumanized by others. To achieve this, we conducted a between-groups factorial design experiment. In the experiment, participants looked at the photo and listened to the voice of a target woman with either a gender congruent or incongruent vocal tone, occupation, or appearance. Participants indicated the extent to which human attributes were appropriate for this individual. The results revealed that the main effects of vocal tone and occupation were significant for both mechanistic and animalistic dehumanization. A target woman with a mismatched vocal tone and occupation was more dehumanized compared to those with a matched vocal tone and occupation. However, the interaction effect of vocal tone, occupation type, and appearance was found to be significant only for mechanistic dehumanization. Our study provides evidence to recent concerns that women may experience dehumanization due to their vocal tone and occupation.

Business Communications of Hospitality Industry Enterprises in Conditions of Political Instability

Topicality. Ukraine is going through a complex period of its societal and economic transformation. The hotel and restaurant business of our country faced significant challenges during the Russian aggression. The aim of the article is to develop a roadmap for business communications in the hospitality industry under political instability. Research methods. When conducting this research, general scientific methods were used, such as: induction and deduction, for synthesising ideas on business communication in the hotel and restaurant business; abstraction, theoretical analysis, and synthesis, for defining the business communication strategy in the hotel and restaurant industry; comparison, for assessing the dynamics of the number of establishments in the hotel and restaurant business of Ukraine; generalisation, for determining the share of Sole Trader in the hotel and restaurant business; inference, for constructing the roadmap for business communication in the hotel and restaurant business; survey, for evaluating the state of business communication in the hotel and restaurant industry; graphical method, for interpreting survey data from 30 respondents in Volyn region. Results. It is established that the majority of hotel and restaurant business establishments are Sole Trader subjects. They quickly adapt to changes, still, they are the most vulnerable ones. The study of 30 respondents in Volyn region showed the absence of an effective business communication strategy in the hotel and restaurant industry. The business communication strategy should be grounded as a road map in which relevant goals, tasks, analysis of the target audience, verification of the messages relevance, tools and tone of voice, risks, implementation terms and evaluation of results are defined. Conclusions and discussion. It is found ou that business communication is an important process in the activity of hotel and restaurant business enterprises. It is established that 86–91 % of small enterprises function in the form of small business entities in the hotel and restaurant business. It is noted that the war and instability in the country in total provoked new paradigms for conducting the hotel and restaurant business. Most of the establishments have been repurposed in accordance with customers’ requests. It is mentioned that business communications play an important role in the vast majority of the surveyed respondents. The main elements of the business communication strategy in the hotel and restaurant business are goals, tasks, target audience, results, risks, implementation terms, results evaluation. On the basis of this study, it is concluded that most hospitality industry establishments in Volyn region do not evaluate the business communication strategy according to a number of qualitative and quantitative indicators, which makes it impossible to identify their problematic issues.

Guiding student learning in video lectures: Effects of instructors’ emotional expressions and visual cues

In video lectures, instructors often use spontaneous emotional expressions (facial expressions, tone of voice) and visual cues (underlining, circling) to guide students' attention toward key instructional information. While previous research has confirmed the benefits of visual cues in guiding attention and processing specific information, there's a notable gap in understanding the role of emotional expression in this context. Moreover, there is a lack of comprehensive exploration regarding the specific design of both behaviors (whether they emphasize the same instructional information) and their effect on students. This study conducted two experiments. Experiment 1 first confirmed the guiding effect of an instructor's emotional expression on students, establishing the foundation for our research. Additionally, Experiment 1 explored the impact of the consistency/inconsistency of facial expressions and tone of voice, including student motivation, cognitive load, and learning performance. Results revealed the benefits of consistent positive emotional expressions on motivation and transfer performance, and the benefits of consistent negative emotional expressions on retention performance. Furthermore, we found that tone of voice was a key factor in guiding students, while facial expressions were associated with students' immediate memory. Building upon Experiment 1, Experiment 2 introduced visual cues to investigate the combined impact of these two guiding behaviors on students. Results regarding emotional expressions were replicated, confirming the positive effects of both. Moreover, we found that the irrelevance of visual cues weakened the guiding influence of emotional expression on students, leading to the loss of relevant information. Therefore, we suggest encouraging instructors to convey positive emotions to enhance the learning experience while emphasizing key information through negative emotional expressions accompanied by visual cues. Additionally, minimizing or concealing visual cues whenever possible is advisable when delivering content beyond visual representations.

Facial Emotion Recognition using Convolutional Neural Network

Emotion is an expression that human use in expressing their feelings. It can be express through facial expression, body language and voice tone. Humans' facial expression is a major way in conveying emotion since it is the most powerful, natural and universal signal to express humans' emotion condition. However, humans' facial expression has similar patterns, and it is very confusing in recognizing the expression using naked eye. For instance, afraid and surprised is very similar to one another. Thus, this will lead to confusion in determining the facial expression. Hence, this study aims to develop a application for emotion recognition that can recognize emotion based on facial expression in real-time. The Deep Learning based technique, Convolutional Neural Network (CNN) is implemented in this study. The Mobile Net algorithm is deployed to train the model for recognition. There are four types of facial expressions to be recognized which are happy, sad, surprise, and disgusting. Keywords: Facial Emotion Recognition, Deep Learning, CNN, Image Processing.

Interpreting the Nasib Kulo Song of Kemas Anwar Beck in Bebaso (Semiotics Study)

A song is composed of a series of tones that form a melody and support musical elements. It uses the tones of a human voice to beautifully and meaningfully express thoughts or feelings The combination of a song with a lively poem (text) can stir up a lot of emotions in the audience and have a major effect on their soul. This study aims to explore the emotions evoked by Kemas Anwar Beck’s lyrics for his song Nasib Kulo and how his experiences show up in using language and wordplay to give his lyrics a unique and appealing quality. The study focuses on analyzing the content of the song lyrics and interpreting their meaning in a qualitative descriptive manner. A semiotic theory is used to decipher the meaning of the lyrics that were penned in polite Palembang Alus language. Moreover, a musicology approach is also used to analyze the musical form. The results show that the song Nasib Kulo uses two types of symbols, namely, verbal meaning in the form of poetry or lyrics and non-verbal meaning in the form of song elements, that is, chord progression, melody, tempo, and dynamics. As a result of the creativity of the artist, the mindset of life conception and lifestyle are reflected in his artwork. In conclusion, the song Nasib Kulo that is written in Palembang Alus language is very influential for individuals and communities. Keywords: interpretation, Nasib Kulo song, semiotics, artists, Palembang Alus

Queer Performance of Gay and Cis Men Accountants from the Perspective of Tokenism

ABSTRACT This paper captures critical incidents under the three phenomena of tokenism – visibility, polarity, and adequacy – of gay and cis men (token figures) compared to straight and cis men (the dominant group) in the accounting environment, perceived as predominantly male. Such an environment can lead to the silencing of sexual subjectivities that do not meet heteronormative performance standards. The main concern is to observe how accountants who are both gay and cis – a minority – may feel themselves to be token figures in an area where the dominant group is men who are straight and cisgendered. Thus, this study falls within the scope of queer studies and highlights how social relations and representation between the two groups are processed in a predominantly masculine professional area. To this end, interviews were conducted with accounting professionals and members of the Accounting Collective for Inclusion and Diversity in Brazil. Using the critical incidents technique, it was possible to observe that men who were gay and cis had, throughout their professional careers – under the observable phenomena of tokenism – been confronted with potential scrutiny in the face of the dominant group. The study also points out that accountants who are gay and cisgendered are constantly confronted with behaviour similar to that of straight and cis accountants to protect their image. As a response to remaining a minority in organisations, men who are gay and cis feel forced to get as close as possible to the stereotype of heteronormativity so that their behaviour, clothes, and even tone of voice are consistent with the social norm of heterosexuality. A lack of organisational policies was also observed to mediate the tension between the groups (dominants and tokens) and the interviewees’ pessimism regarding likely changes in the future professional scenario.

Effective Properties of Type Movement in Delivering Voice Tone - Based on Hearing-Impaired Individuals

Effective Properties of Type Movement in Delivering Voice Tone - Based on Hearing-Impaired Individuals

Philosophical Lessons for Emotion Recognition Technology

Emotion recognition technology uses artificial intelligence to make inferences about a person’s emotions, on the basis of their facial expressions, body language, tone of voice, or other types of input. Underlying such technology are a variety of assumptions about the manifestation, nature, and value of emotions. To assure the quality and desirability of emotion recognition technology, it is important to critically assess the assumptions embedded in the technology. Within philosophy, there is a long tradition of epistemological, ontological, phenomenological, and ethical reflection on the manifestation, nature, and value of emotions. This article draws from this tradition of philosophy of emotions, in order to challenge the assumptions underlying current emotion recognition technology and to promote a more critical engagement with the concept of emotions in the tech-industry.

Staging Gender Norms, Sexual Harassment and Assault, and the Mujer Varonil

Abstract: The culture of rape and sexual harassment that permeates the Comedia has often been overlooked or even denied in critical studies. Characters and literary critics alike blame victims and excuse perpetrators. In comedias like Lope de Vega’s Fuenteovejuna, Tirso de Molina’s Antona García, and Vélez de Guevara’s La serrana de la Vera, even mujeres varoniles (who, by definition, defy social expectations) succumb to harassment and sexual assault and internalize culturally constructed gender norms. This happens not only in the restoration of social order at a play’s end, but repeatedly in performance texts through movement, gesture, on- and offstage action, hair, makeup, tone of voice, and dialogue. These performance elements visually and verbally instruct women characters and spectators and delimit and control their talents, dreams, and potential contributions.

The Effect of Singular Nonverbal Behaviours of Experimenters on Pain Reports.

Studies suggest facial expressions of caregivers may be important in placebo effects; however, this has not been systematically tested. This experiment investigated the effects of caregivers' singular positive nonverbal behaviours (NBs) on pain reports. Fifty-one males and 53 females (total of 104) participants were randomized to four groups that were displayed positive facial expressions, tone of voice, body movement, or neutral NBs of videotaped experimenters. Subjective reports of pain, stress, arousal, and cardiac activity were obtained in a pre-test, a conditioning phase, and at a post-test. Four minutes of heat pain was induced in each test, and a placebo cream was administered before the conditioning and post-test in all groups. There were no differences between the NB groups in the reduced pain. Males had larger reduction in pain in the post-test, and females had lower arousal than the opposite sex. During the conditioning, females had larger reduction in pain ie, unconditioned pain response (UPR). In females, the UPR predicted the reinforced expectation ie, increase in expectations from conditioning to post-test, and fear of minor pain negatively predicted both the UPR and reinforced expectation. Singular NBs of caregiver were weak to enhance placebo effects. Females had lower pain during conditioning, and the UPR amplitude in females was associated with positive expectations. Moreover, for females, fear of minor pain weakened the UPR and expectations of cream. No NB of caregivers is more effective in reducing pain. Caregivers' NBs are less effective when displayed individually. Males and females may be different in underlying mechanisms of placebo effects.

Dissociative Identity Disorder from a Palestinian Perspective: A Case Report

IntroductionDissociative Identity Disorder (DID) is the presence of two or more distinct personality states within an individual. It is a rare dissociative disorder where usually self-non-integration arises as a response to significant stress. As is the case for many other psychiatric disorders, the diagnosis and management of DID is highly dependent on cultural variables and contexts.ObjectivesTo present a case of DID in Palestine in which the diagnosis was dependent on noticing minor changes in the patient’s dialect at different times. To highlight the importance of understanding each patient’s environment, values, and culture when assessing DID to avoid under- or over-diagnoses.MethodsA case report in which we present a case of a 17-year-old Palestinian girl who suffered from three months of general fatigue, restlessness, poor coordination, and peripheral numbness. She was seen by several doctors who excluded organic causes and several spiritual healers without benefit. This caused severe deterioration of social and academic functioning. The family noticed a change in her articulation and memory issues, so they presented her to a psychiatrist. Data was collected by interviewing the patient and her family weekly for a month. The psychiatrist noted that the patient has subtle differences in accent, and directed the family to record any change in tone of voice or articulation. The patient was found to have three different accents on top of her native one, representing a total of four personalities with no memory integrity among them. She was started on Escitalopram (gradually increased) and Alprazolam (gradually decreased).ResultsThe psychiatrist detected the theme of being “stuck” throughout the personalities, each in its own way, according to the context of their roots. It was revealed that the patient is engaged to a man she doesn’t approve of and has “no way out” due to the social and familial significance of this relationship. Family counseling and trauma-informed psychoeducation were done, where the patient’s choice was reaffirmed. This led to significant improvement in terms of mood, identity integration, and social functioning with complete resolution of split personalities in just short of one-and-a-half months.ConclusionsThis case report asserts the importance of cultural understanding and sensitivity when assessing psychiatric patients. Symptoms, triggers, psychotherapy, and psychoeducation have a universal baseline, yet are highly culturally-dependent. Through this case study, we emphasize the importance of translating universal criteria into context-specific practices.Disclosure of InterestNone Declared

Strategy for increasing Public Speaking skills through the News Anchor method

Public speaking skills are a competitive value, which is useful, and they will become an important aspect for teenagers facing the competitive world of work in the future. The additional skills are communication skills, confidence, and learning skills that can be useful for developing soft skills using the news anchor method through the SMA Muhammadiyah 3 Yogyakarta literacy class. These skills are given to students in literacy classes. This activity aims to train public speaking skills and recognize one's potential by identifying rhetorical skills and confidence in appearing in public. This article aims to find strategies for improving public speaking skills through the news Anchor method with direct field studies from the author in the literacy class at SMA Muhammadiyah 3 Yogyakarta. This writing uses qualitative descriptive research methods based on Aristotle's Rhetorical Theory. The results of this research are that the application of this learning media provides benefits for students in developing communication skills, courage to speak, techniques for conveying news well, as well as providing experience as a news anchor as a whole, both in terms of attitudes, knowledge and complete skills. This learning is good for developing students at SMA Muhammadiyah 3 Yogyakarta and allowing them to face opportunities and challenges in a competitive era like today. Improving public speaking skills through the news anchor method, including the following aspects: body language, tone of voice, or aspects of vocal processing including articulation, intonation, tempo, pauses, visual cues, or using visual cues in this case through the visual medium of a camera supported by the aspect of will to achieve ability in terms of increasing public speaking capacity using the news anchor method, it is supported by the element of willingness to gain the ability to increase public speaking capacity using the news anchor method.

Developing Rapport between Humans and Machines: Emotionally Intelligent AI Assistants

Abstract: A new area of research that has the potential to completely transform human-computer interaction is the incorporation of emotional intelligence into artificial intelligence (AI) systems. Through the use of sentiment analysis, facial recognition, and voice tone analysis, AI assistants are now able to recognize and comprehend human emotions, allowing them to respond to users with greater emotional nuance and empathy [1] [2]. This opens up new avenues for therapeutic mental health interventions, emotionally supportive dialogues, and improved customer service encounters [3].

Purchase intentions in a chatbot environment: An examination of the effects of customer experience

Research background: Chatbots represent valuable technological tools that allow companies to improve customer experiences, meet their expectations in real time, and provide them with personalized assistance. They have contributed to the transformation of conventional customer service models into online solutions, offering accessibility and efficiency through their integration across various digital platforms. Nevertheless, the existing literature is limited in terms of exploring the potential of chatbots in business communication and studying their impact on the customer's response. Purpose of the article: The main objective of this study is to examine how consumers perceive chatbots as customer service devices. In particular, the paper aims to analyze the influence of the dimensions of “Information”, “Entertainment”, “Media Appeal”, “Social Presence” and “Risk for Privacy” on the “Customer Experience” and the latter on the “Purchase Intention”, under the consideration of the Uses and Gratifications Theory. Moderations due to Chatbot Usage Frequency for some of the relationships proposed are also analyzed. Methods: An empirical study was performed through a questionnaire to Spanish consumers. The statistical data analysis was conducted with R software through the lavaan package. To test the hypotheses from the conceptual model a structural equation modelling approach was adopted. Findings & value added: The results obtained identify the main characteristics of chatbots that can support brands to effectively develop their virtual assistants in order to manage their relational communication strategies and enhance their value proposal through the online customer journey. Findings demonstrate the contribution that chatbot dimensions make to the online consumer experience and its impact on the purchase intention, with the consideration of the moderating effect exercised by the user's level of experience (novice vs. experienced) with the use of chatbots. Regarding managerial implications, this research offers recommendations for e-commerce professionals to manage chatbots more effectively. The “Entertainment” and “Social Presence” dimensions can be operationalized at a visual (e.g., appearance of the avatar and text box, use of designs aligned with the website) and textual level (e.g., style and tone of voice, use of expressions typical of the target audience) to generate a feeling of proximity with the chatbot and facilitate its adoption. “Media Appeal” requires that the chatbot be easy to use, effective, and accessible, to facilitate its usability. Finally, mitigation of “Privacy Risk” concerns should be achieved by presenting an appropriate privacy policy and requesting permission for the use of customers’ private information.

Emotion detection from handwriting and drawing samples using an attention-based transformer model.

Emotion detection (ED) involves the identification and understanding of an individual's emotional state through various cues such as facial expressions, voice tones, physiological changes, and behavioral patterns. In this context, behavioral analysis is employed to observe actions and behaviors for emotional interpretation. This work specifically employs behavioral metrics like drawing and handwriting to determine a person's emotional state, recognizing these actions as physical functions integrating motor and cognitive processes. The study proposes an attention-based transformer model as an innovative approach to identify emotions from handwriting and drawing samples, thereby advancing the capabilities of ED into the domains of fine motor skills and artistic expression. The initial data obtained provides a set of points that correspond to the handwriting or drawing strokes. Each stroke point is subsequently delivered to the attention-based transformer model, which embeds it into a high-dimensional vector space. The model builds a prediction about the emotional state of the person who generated the sample by integrating the most important components and patterns in the input sequence using self-attentional processes. The proposed approach possesses a distinct advantage in its enhanced capacity to capture long-range correlations compared to conventional recurrent neural networks (RNN). This characteristic makes it particularly well-suited for the precise identification of emotions from samples of handwriting and drawings, signifying a notable advancement in the field of emotion detection. The proposed method produced cutting-edge outcomes of 92.64% on the benchmark dataset known as EMOTHAW (Emotion Recognition via Handwriting and Drawing).

Development of Therapeutic Alliance and Social Presence in a Digital Intervention for Pediatric Concussion: Qualitative Exploratory Study.

Despite the promising benefits of self-guided digital interventions for adolescents recovering from concussion, attrition rates for such interventions are high. Evidence suggests that adults can develop therapeutic alliance with self-guided digital interventions, which is in turn associated with intervention engagement. However, no research has examined whether adolescents develop therapeutic alliance with self-guided digital interventions and what factors are important to its development. Additionally, social presence-the extent to which digital encounters feel like they are occurring in person-may be another relevant factor to understanding the nature of the connection between adolescents and a self-guided digital intervention, though this has yet to be explored. This qualitative study explored the extent to which adolescents recovering from concussion developed therapeutic alliance and social presence during their use of a self-guided digital mindfulness-based intervention. Additionally, this study aimed to determine factors important to adolescents' development of therapeutic alliance and social presence with the intervention. Adolescents aged between 12 and 17.99 years who sustained a concussion were recruited from 2 sites: a pediatric emergency department up to 48 hours after a concussion and a tertiary care clinic over 1 month following a concussion to capture adolescents who had both acute and persisting symptoms after concussion. Participants (N=10) completed a 4-week mindfulness-based intervention delivered through a smartphone app. Within the app, participants listened to audio recordings of mindfulness guides (voice actors) narrating psychoeducation and mindfulness practices. At 4 weeks, participants completed questionnaires and a semistructured interview exploring their experience of therapeutic alliance and social presence with the mindfulness guides in the intervention. Themes identified within the qualitative results revealed that participants developed therapeutic alliance and social presence by "developing a genuine connection" with their mindfulness guides and "sensing real people." Particularly important to the development of therapeutic alliance and social presence were the mindfulness guides' "personal backgrounds and voices," such that participants felt more connected to the guides by knowing information about them and through the guides' calm tone of voice in audio recordings. Quantitative findings supported qualitative results; participants' average score for therapeutic alliance was far above the scale midpoint, while the mixed results for social presence measures aligned with qualitative findings that participants felt that the mindfulness guides seemed real but not quite as real as an in-person connection would. Our data suggest that adolescents can develop therapeutic alliance and social presence when using digital interventions with no direct human contact. Adolescents' development of therapeutic alliance and social presence with self-guided digital interventions can be bolstered by increasing human-like qualities (eg, real voices) within interventions. Maximizing therapeutic alliance and social presence may be a promising way to reduce attrition in self-guided digital interventions while providing accessible treatment.

EMOTIONAL INTELLIGENCE IN THE PRACTICE OF UNIVERSITY INSTRUCTORS, MEDICAL STUDENTS, AND MEDICAL DOCTORS

The aim of this study is to analyze the significance of such competence as "emotional intelligence" in training medical students at higher (master) medical education level, particularly thought the delievery certain disciplines. Emotional intelligence refers to the ability to recognize and manage one's own and others' emotions. Analytical studies have shown that emotional intelligence ranks as the third most important personality trait, following intelligence and conscientiousness, in determining human activity. Acquiring modern knowledge about emotional intelligence is crucial for individuals engaged in activities involving interpersonal interaction, especially for professions where individuals influence others, such as teachers-students behavior in higher education settings. The influence of a teacher on the emotional well-being of students is paramount. Communicating in the medical profession is essential, and guiding students' emotions positively is vital for enhancing their motivation to learn. Positive emotions conveyed through facial expressions, body language, and tone of voice can steer the educational process toward constructive outcomes. It is well-known that a good doctor possesses the ability to make patients feel better simply through conversation. These exceptional doctors often possess or consciously develop emotional intelligence as a character trait. Educational efforts aimed at fostering and developing emotional intelligence in future specialists are therefore crucial. Thus, modern higher education teachers must comprehend and deeply grasp the concept of emotional intelligence, being prepared to engage with students on an emotional level. Conclusion. Societal awareness of the current state of scientific understanding regarding emotional intelligence can significantly impact various aspects of society, from individual collectives to interstate relations. Faculty across disciplines should acquire knowledge about emotional intelligence to effectively carry out their teaching responsibilities. Medical students should acquire knowledge, skills, and abilities related to emotional intelligence to fulfill their professional duties successfully in the future.