Today's Economic Conditions Research Articles

УПРАВЛЕНИЕ ПЕРСОНАЛОМ ОРГАНИЗАЦИЙ В РАМКАХ КОМПЕТЕНТНОСТНОГО ПОДХОДА

The competence-based approach in the personnel management of organizations is used by many organizations at the present time, which emphasizes its relevance, despite more than half a century of application history. In the West, this approach has been used since the 70s of the XX century, it came to Russia a little later. Nevertheless, within the framework of the competence-based approach to personnel management of organizations, there are still no few tools for improving it, discovering new techniques, techniques and innovations in today's economic conditions. The management of organizations, when applying the competence-based approach to personnel management, as a rule, sets realistic goals, since the success of this direction in management depends on it. The competence-based approach in the personnel management of organizations has a decisive impact on the standards of employee behavior and the quality of their work. In recent years, heads of organizations have increasingly applied a competence-based approach to their activities, guided by an optimal combination of requirements for key employee competencies and feedback. Methodological support of the competence-based approach in personnel management is associated with scientific research within the framework of research activities in the field of personnel management. The research methods of this approach have a clear focus on training personnel to professionally, efficiently and effectively master their competencies within the framework of work. The results of applying the competence approach in different organizations may differ from previously planned programs and activities, respectively, each organization builds its own model of personnel competence management. In a competitive environment, the competence-based approach to personnel management is most useful for use in business activities.

Market Orientation as a Comparative Advantage Tool: Ankara Province Research Example

Within the scope of the study, the Comparative Advantage Theory of Competition,theResource Advantage Theory,was explained and compared with the Neoclassical Perfect Competition Theory, which was criticized for not being applicable in today's economic conditions. The theory has been examined at the business level. The basis of the theory is that the solid andinimitable resources of the business give the business a competitive advantage in the market. To emphasize resource superiority, market orientation, a competitive tool, was used to support the theory statistically. Two hundred twenty-onebusinesses operating in Ankara with over twenty employees were selected as the research sample. The effect of market orientation on superior financial performance was analyzed by performing multiple linear regression analyses on the obtained data. As a result of the research, it was confirmed that market orientation is a source of comparative advantage, and the theory was statistically supported.

The Principle of Necessity in Hayreddin Karaman's Fatwas

Fiqh, a normative science based on the Qur'an and the Sunnah, is our guide in living Islam in accordance with its own values and the conditions of the day. Although there are many definitions of necessity, necessity is a situation that compels one to do or eat something forbidden by religion. In this context, Hayreddin Karaman, one of today's jurists who contributes with his fatwas and writings on the necessity of necessities, social necessity, and the abuse of the principle of necessity, is in a unique position. This paper aims to reveal Karaman's contribution to the interpretation of the principle of necessity in Islamic law in today's conditions. In this direction, the question of how Karaman reflected the principle of necessity in his fatwas was asked. The literature review method was used to answer this question, and the findings obtained were analyzed. Karaman's acquis, his works, his writings published on various platforms, and scholarly studies about him have been analyzed. Karaman has theoretical explanations and fatwas on in which cases the needs will be considered necessary and how to apply the relevant rule of Mecelle without abuse. Karaman made an essential and up-to-date contribution to Islamic law by developing an understanding of the necessity that he based his ijtihad on. Karaman opposed those who claimed that the door of jurisprudence was closed, and he wanted to rule and resolve new issues and problems with new jurisprudence by developing new issues and problems without abandoning the classical method. He stated that Muslims need the principle of necessity to get out of the bottleneck caused by today's economic and social conditions in implementing Islamic Provisions and presented necessity as an intermediate solution on the way to Islamisation. Karaman distinguishes between individual and social life while operating the principle of necessity. In the individual sphere, necessity ends to the extent that the individual realises his basic needs. On the other hand, the social sphere disappears with the provision of society's power in minimum conditions. According to him, a Muslim must be strong. In order not to be weak, it is necessary to make use of the licence of "temporary lifting of some prohibitions". He has given fatwas based on the principle of necessity on many issues, such as whether or not it is possible to obtain a housing loan granted by the state, the congregation of prayers in polar regions, and the possibility of treatment with alcoholic drugs.

CONTACTLESS PAYMENTS FRAUD DETECTION METHODS AND IS SOCIETY PREPARED TO RESIST: A CASE STUDY

The ability to use contactless payment technologies, non-cash payments and credit card payments is becoming almost an essential requirement for consumers and merchants in today's economic conditions. Different market sectors are rapidly adapting to these technologies and looking for the most convenient, secure, and fastest possible solutions that combine intelligent data processing, security, and business management functions. Millions of debit and credit card holders care about secure payments, the businesses that receive these payments are secure in terms of security, and the operators that process such incoming and outgoing payments are interested in innovative solutions that set them apart from the competition. Amid the COVID-19 pandemic, when e-commerce was growing exponentially, the global market for fraud detection and prevention, currently stands at USD 20.9 billion, and is expected to grow, until 2025 will rise to USD 38.2 billion by the end of the year; holds the market at 12.8 % annually. The US remains the dominant region in this market segment, but European countries are also increasingly investing in fraud prevention and detection solutions, which are growing in demand in Europe due to an increase in cybercrime as well as advanced bots and cyber-attack.

Влияние социальной ответственности предприятия на экономические показатели работы

In 2015, the UN General Assembly defined sustainable development goals for the next fifteen years. Their achievement can be facilitated by the financing of social programs — activities aimed at improving working conditions, increasing the responsibility of producers for the negative impact on the environment. In today economic conditions, individual manufacturing enterprises are reducing funding for these areas of work. However, cost savings due to cuts in the financing of social programs inevitably leads to an increase in the number of accidents, environmental pollution, an increase in occupational injuries and morbidity of employees, deterioration of their psycho-emotional state and as a result turns into significant costs for the enterprise in the form of loss of working time, reduction in the volume of products produced, image reduction. Analysis of the implementation of social programs by various enterprises shows that stable financing of social activities contributes to a significant improvement in the economic performance of work of these enterprises.

ВПРОВАДЖЕННЯ КОНЦЕПЦІЇ «ОЩАДЛИВОГО ВИРОБНИЦТВА» ЯК ЕФЕКТИВНИЙ МЕТОД РОЗВИТКУ ТРАНСПОРТНОГО ПІДПРИЄМСТВА

This article is dedicated to identifying the peculiarities of implementing the concept of "lean manufacturing" in the transportation industry as a method for improving performance indicators and the quality of transportation services. In the current era of global competition, success in the market can only be achieved by introducing innovative management concepts into a company's operations. It outlines the main types of losses identified by the "lean manufacturing" concept and suggests measures to eliminate them for transportation companies. In today's conditions, the primary task for transportation companies is to ensure their sustainable and efficient functioning. Given modern development trends, the most promising tool in this economic environment is "lean manufacturing." Economic development is a crucial component of a company's success, as it ensures the satisfaction of new consumer needs, enhances the organization's competitiveness, and strengthens its position on the international stage. It also creates conditions and a financial and technological base for further growth. The operation of any company is impossible without clear interaction among all processes in its system, including technological, technical, production, and management processes. The stages of the process of introducing "lean manufacturing" in the transport sector are studied. One of the most effective methods to enhance competitiveness and increase production process efficiency is the concept of "lean manufacturing", which has several significant advantages over other management and production organization methods. Intensive global competition, rapid technological changes, progress in manufacturing and information technologies, as well as demanding customers, force transportation companies to optimize processes, operations, and all possible activities to provide high-quality services in a short period. Considering current development trends, "lean manufacturing" is the most promising tool in the transportation industry under today's economic conditions. Therefore, let's delve into and thoroughly examine the features of this concept.

The Effect of Municipal Employess’ Job Crafting on Job Engagement

Today, the impact of rapidly changing information and technology can be seen in the workplace. In this rapid change process, the human resources of organizations should be managed correctly and effectively. Today's economic conditions show that the most important resource in both private and public institutions is human resources. In order for employees to be successful and feel happy, job and employee harmony should be ensured, employees should be employed in jobs that are suitable for their personal characteristics, values and beliefs. Municipalities that provide a public service aim to prevent problems before they arise in the service process and to provide quality service. For this, employees who can show proactive behaviour are needed. In this study, the quantitative research method has been preferred to measure employee behaviours, and the job crafting scale and job engagement scale have been used. Data have been collected through questionnaires from 207 participants among the employees of the district municipality within the borders of Kocaeli Province. Demographic characteristics such as age, gender, educational status and institutional seniority of the sample have also been reported in the survey. According to the study's findings, job crafting has a positive impact on job engagement, cognitive crafting has a positive impact on job engagement, and relational crafting has a positive impact on job engagement The SEM results have shown that each hypothesis (H1, H2, and H3) have been accepted.

ENGELLİ BİREYLERE YÖNELİK KAMUSAL SOSYAL YARDIM VE SOSYAL HİZMETLER

Social security is a right that everyone should achieve in the face of increasing and diversifying risks every day. It has a special importance for people with disabilities who need support to maintain their lives on an equal footing with other people in society. In Turkish Law, there are social assistance and service regulations for individuals with disabilities who cannot benefit from social insurance. Social assistance are provided to provide income security to people in need who do not have enough income to earn a living. Since economic support is not enough for disabled people to participate in public life, adapt to society and become useful, social services have also been deemed necessary. Services such as providing care and rehabilitation services at home or in care centers for people with disabilities who need it, providing basic and vocational education are the main social services offered in terms of bringing these people into society. Individuals with disabilities are not required to pay any price to benefit from social assistance and services. In order for these social benefits and services offered to people with disabilities to achieve their goals, they must be organized in accordance with today's economic conditions, managed by specialists and implemented fairly, regardless of the difference between people.

FORMATION OF ANALYTICAL TOOLS FOR RESEARCH OF PREREQUISITES FOR EFFECTIVE MANAGEMENT OF RESOURCE POTENTIAL

Introduction., The organization of the resource management system of an agricultural enterprise is subject to both requirements for ensuring the competitiveness of the adopted resource use regime in market conditions and requirements for ensuring the ecological balance of man-made load on agricultural land in today's economic conditions. That is why, it is necessary to ensure the interdisciplinary nature of the formation of the enterprise's management system. This approach makes it necessary to consider analytical support for management decisions in finding a compromise between the environmental and economic interests of sustainable development of the enterprise. Purpose. Development of a system for assessing the current state of the organization of resource potential management to ensure a scientifically based classification of management approaches of agricultural enterprises to resource use. Methods. Studies were conducted on the basis of the use of abstract and logical, statistical, economic and mathematical methods. The methodological basis in preparing the material made dialectical method of knowledge of social and economic phenomena. Results. In the course of scientific research, it was established that the classification functions of discriminant analysis are an effective basis for scientific substantiation of the system of assessment and differentiation of approaches to managing the resource potential of an agricultural enterprise. The main advantage of the discriminant analysis apparatus in this particular situation is the possibility of statistical and mathematical modelling of the principle of classification of the studied objects by an expert group. The obtained models can be used to identify the effectiveness of resource potential management by business entities to diagnose problems and identify sources of resource use efficiency. The quality of the obtained models depends on the correct choice of a set of indicators for evaluating and taking into account business conditions in the parameters. Discussion. The results of testing the proposed approach using statistical data of the Lugansk region allowed us to identify the main prerequisites for improving the efficiency of resource potential management, the main of which is to ensure a balance of the crop production system through regulating the intensity of resource use. Management of mainly market principles has unbalanced the mechanisms of self-recovery of land resources, which, accordingly, requires replacement agrotechnical measures. This requires appropriate investment resources, and resource potential management projects are treated as promising investments. Keywords: management, resource potential, resource use, discriminant analysis, classification functions.

Numerical modeling of fluid flow and heat transfer in Kurşunlu geothermal field-KGF (Salihli, Manisa / Turkey)

Nowadays, the need for energy is increasing more and more. It is more difficult to acquire new resources in various fields than to preserve existing energy resources. Although Turkey is a very rich state in terms of various energy resources, misuse of these resources can even lead to conflicts that may occur between the states in forthcoming years. In today's economic conditions, we can only protect our energy resources with the correct way of management. In this context, it is very important to reveal the mechanisms that make up the geothermal systems, which are very common in Western Anatolia. In this study, how the fluid circulation mechanism in the geothermal system takes place, and under which conditions the infiltrating water is heated in the Kurşunlu geothermal field (KGF) have been examined. FEFLOW software was used in numerical modeling. Fluid flow and heat transfer equations are solved on a twodimensional vertical model using FEFLOW software. A variable-width finite element mesh consisting of 55,590 elements was created in this scope. Since triangular meshes are preferred in vertical models, the mesh produced according to the Delaunay method was used. All lateral boundaries are designed as a no-flow boundary condition. For boundary conditions, hydraulic heads on top of the model and temperature values at both the top and bottom of the model are defined. Additionally, initial values were produced for the entire Kurşunlu geothermal system under steady-state conditions, and a transient model was built to run for 700,000 days. The regional flow direction is towards to the North. The fluids are transmitted deeply and heated through fault zones and transported towards the surface. Convective flows start to form below -1000 m altitudes in the fault zones and in the geothermal aquifer widespread convective flows in deeper regions were formed, while smaller spread convective flows were formed near the surface and shallow depths of the aquifer. In the process of convective flow, heated fluids reach to Kurşunlu region and forms the spring. Finally, two more possible high-temperature areas have been identified, indicating that the flow vectors point to the surface.

ZNACZENIE TOŻSAMOŚCI W KSZTAŁTOWANIU WYBRANYCH, NOWYCH PRZESTRZENI MIEJSKICH NA PRADZE – PÓŁNOC W WARSZAWIE

The article analyzes how selected important public places in Praga-Północ have developed throughout history and how, in the face of today's economic, functional and spatial conditions as well as socio-cultural needs, create inclusive, resident-friendly urban spaces that build a positive image of the district. The authors will attempt to present proposal for system of interconnected public spaces based on the potential of the place. The model of connections, the proposed system of urban spaces in Praga-Północ is based on many years of researches in situ.

KNOWLEDGE IN THE CONCEPT OF NATIONAL COMPETITIVENESS IN THE ERA OF THE FOURTH INDUSTRIAL REVOLUTION

The economic development of countries and regional economic integrations in this century is accompanied by increasing openness and growing production and trade competitiveness of national economies in the world market. In short, the level of national competitiveness determines the ability of its institutions to shape the conditions conducive to business promotion, on the one hand, and the potential of domestic firms to take advantage of such conditions and place products on the world market, on the other. Dynamic economic growth means that companies and countries are increasingly promoting the improvement of trade competitiveness on the world market on the commercial valorization of existing and new knowledge into innovations. Strengthening innovation capacity helps countries accelerate the process of structural change and thus create conditions for dynamic economic growth, which is in the function of improving national competitiveness in the increasingly complex and demanding conditions of global business and competition. The fact is, however, that satisfactory economic development, which is based on the growth of competitiveness, fails to be achieved by all countries. Viewed in that light, the fourth industrial revolution as a phenomenon that dominates modern economic events in the world, opened new possibilities, but at the same time led to the strengthening of many imbalances, one of the expressive forms of which is the growing development gap between individual national economies.
 After forty years of experience in monitoring and comparing the factors of long-term competitiveness of countries, in 2018, the World Economic Forum promoted the Global Competitiveness Index 4.0. The index provides a detailed overview of the key drivers of economic growth and human development indicators in the era of the fourth industrial revolution. As an indicator of national competitiveness, the index is adjusted to the description of real events in business and the overall life of people that are shaped by the phenomenon of the fourth industrial revolution. The concept is based on the observation of the increase of real national production enabled by the growth of consumption of factors of production and total factor productivity as a measure of efficiency in the use of factors based on the commercialization of new knowledge and skills in innovation. Thus conceived, the Global Competitiveness Index 4.0. is a kind of indicator of the factors that determine economic growth and social development in the era of the fourth industrial revolution. It is an annual indicator that enables economic policy makers to assess their progress in a number of areas that determine national competitiveness in today's economic conditions. All indicators that make up the Global Competitiveness Index 4.0 are organized into 12 pillars: Institutions; Infrastructure; Application of ICT; Macroeconomic stability; Health; Skills; Product market; Job market; Financial system; Market size; Business dynamics; and Innovation Capability.

CORPORATE CULTURE MODEL IN SYSTEM CORPORATE GOVERNANCE : UKRAINIAN REALITIES

The purpose of the article is to analyze the substantive and qualitative characteristics of corporate governance in Ukraine, identify problems of its development and develop a scientific approach to form an organizational model of corporate culture as a factor of successful development. The author's research based on the essence of the concept of "corporate governance" in order to improve the content characteristics of this. With the active use of data collection and regression analysis methods, the level of corporate governance in Ukraine was determined. The qualitative indicators of corporate governance analyzed using the rating indicators of the Global Competitiveness Index. In such conditions, it becomes necessary to form an organizational model of corporate culture in the corporate governance system. The article substantiates the need to use the organizational model of corporate culture in the activities of Ukrainian companies, taking into account the problems of the development of corporate governance in Ukraine. This has a scientific and applied character in the context of political and economic turbulence in today's economic conditions. The organizational model of corporate culture proposed by the author will contribute to the activation and development of communication interaction between corporate management and all stack holders. This will also influence the formation of effective management decisions and create the basis for cooperation based on trust. The use of an organizational model of corporate governance in the performance of assigned tasks to personnel will increase their responsibility, cohesion, productivity and improve the socio-psychological climate in the company. The above features will help the corporate management of the company to harmoniously arrange and consolidate the list of work performed by each employee in the organizational structure of the company in such a way that everyone does their own thing in accordance with the existing professional competencies. Thus, the proposed organizational model of corporate culture will allow Ukrainian enterprises to effectively manage human resources and implement a development strategy in the long term.

Tükenmişlik Sendromunun İşten Ayrılma Niyeti Üzerine Etkileri: Bankacılık Sektörü Çalışanları Örneği

Günümüzün ekonomik, sosyal, siyasal ve teknolojik koşullarında çalışmak işgörenler üzerinde büyük baskı oluşturmaktadır. Bu baskı neticesinde bireylerde, iş yapma arzusunda azalma, başarısız olma duygusu, yıpranmışlık hissi, enerji ve güç kaybı yaşama gibi belirtilerin kaynağı olan tükenmişlik sendromu baş göstermektedir. Değer yaratan en önemli kaynak olarak insan kaynaklarının tutundurulması, örgütsel başarıyı etkilediğinden işten ayrılma niyetini azaltacak durumların stratejik kararlara bağlanması gerekmektedir. Özellikle bireysel başarı için işgörenlerin istek, arzu ve enerjisini artıracak faaliyetlerle tükenmişliği azaltmak gerekmektedir. Bu açıdan bakıldığında bu faaliyetler örgütsel bağlılığı artırarak, işten ayrılma niyetini de azaltacaktır. Bu çerçeveden bakıldığında çalışma, bankacılık sektöründe “tükenmişlik sendromu” algısının var olup olmadığı ve ne düzeyde olduğu ile tükenmişlik sendromunun işten ayrılma niyeti üzerinde etkisi var mıdır ve ne derecededir?” sorularının cevabını araştırmayı amaçlamaktadır. Veriler SPSS 21.0 da analiz edilerek araştırma sonuçlarına ulaşılmış ve hem tükenmişlik sendromu algısının var olduğu hem de tükenmişlik sendromunun işten ayrılma niyeti üzerinde pozitif ve anlamlı etkisinin olduğu sonucuna ulaşılmıştır. Öncelikle tükenmişlik sendromunu ortadan kaldıracak faaliyetler dikkate alındığında, örgütlerde yetenek yönetimi çerçevesinde insan kaynağı tutundurma çabaları, işgörenlerdeki işten ayrılma niyeti azalacaktır. Bu durum yetenekli işgörenlerin işten ayrılma niyetinin azalmasıyla birlikte örgütsel bağlılık düzeylerini artıracaktır. Özellikle bankacılık sektörü gibi yoğun bir çalışma ortamı gerektiren sektörlerde bu durum daha büyük önem arz etmektedir.

İkinci El Araba Fiyatlarının Tahmini

In today's economic conditions, interest in second hand products has increased. Especially second-hand car or vehicles have a wide customer base. In the sector which has a workshop market, it is very important to make fast sales, to make the right pricing and to calculate the ideal prices of the cars in order to exchange at the right price. With linear regression analysis second-hand in such cases first determination of variables with effect on price, then it is possible to calculate the price by establising estimating model. In this study, the model was established by determining 23 of 78 variables affecting the price such as price, brands and model years of 5041 second-hand cars. The Determination Rate (R 2 ) of these 23 variables was found to be 89.1%. Then, by using this regression model, second hand prices of the cars were estimated via machine learning algorithm. The data set is divided into two as training and test data (70-30% and 80-20%). As a result of the study, it was determined the affinities between the real values and the estimated values. The proximity rate (±%) calculated in result of study shows affinity intensity of the estimation results to the true results. Via the prediction model established as a result of machine learning, the predictive accuracy rate was found to be 81.15% according to the 10% proximity of the correct results (upper limit; 110%, lower limit; 90%). According to the results, it is thought that machine learning technique could be second-hand to estimate second hand car prices. However, it is possible to reach a better estimation rate with a data set with more units and different variables.

Measures to reduce unemployment

The article considers socio-economic measures of reduction of unemployment. In today's economic conditions, the authors highlight the state of the labour market, characterized the level of market infrastructure development, deformity in workers ' income, level of qualification of university graduates, presence of "shadow" sector of labor market ; and also movement in the labour market: natural movement, change of pension system, high level of hidden unemployment, low wages, decline of production, migration processes. The structure of the employed by age groups is considered, the indicators characterizing both the state and the movement in the labor market are studied, the decrease in the number of workers associated with natural processes is shown (decrease of fertility and increase of the level of Population mortality). The example of one of the districts of Voronezh investigated Model determining the degree of economic efficiency of the population potential; MThe dress includes calculation of Pokazatelejpotenciala labour resources of youth unemployment indicators. It is proposed to include Further formation of the labour market and reduction of unemployment rate the following mechanisms: offshoring, increase of work experience, account of migration of population, control of outflowWorkers, released from different branches of the national economy, raising the level of skills of youth, which for the first time enters the labour force, increasing the feminization of the working population (women with young children), Employment of persons unemployed in the economy, control over labour bodies and other methods of attracting temporarily unemployed population. It is proposed to expand the capacity of the labour and employment bodies not only to assess the prospects of inclusion of their work, but also to work on identifying and registering hidden Bezraboticyipo stimulating measures to reduce unemployment.

Sociodynamic modeling of small-scale PV adoption and insights on future expansion without feed-in tariffs

Understanding complex phenomena such as energy transitions, which bear technical, economic and social dimensions, requires a multi-directional approach. Expansion of the solar energy in the energy mix of a country is similarly complex, as its decentralized nature brings about a necessity of public approval and trust besides its economics. We therefore develop a combined socio-economic model, which is based on the sociodynamics framework, for the household-level adoption of photovoltaics (PV). We apply the model to the cases of German and Italian PV expansion and make a retrospective analysis regarding their dynamics, in order to identify the importance of various factors such as the profitability and the public opinion throughout their expansion timeline. We then project our model for the German PV expansion onto the near future and investigate the requirement of feed-in tariffs to maintain the expansion targets under various scenarios. Results of our projection point at the importance of the self-consumption of PV electricity; an average self-consumption ratio higher than 25% makes a phase-out of feed-in tariffs by 2030 possible, whereas 50% self consumption renders the feed-in tariff regulation obsolete even in today's economic conditions.

Shaping Workers’ Professional Competences for Digital Economy Needs

The article deals with issues of shaping such competences for workers of different fields of activity, which can make them competitive in today's economic conditions. Turbulence of economic processes, their digitalization and the necessity to provide a speedy growth can characterize the current stage of the economy development. To form adequate competences it is necessary to pass over from convergent thinking (narrowing the range of opportunities and searching for a single correct answer) to divergent one (shaping complementary mental abilities connected with creative thinking, innovation, imagination and invention). The goal of the research is to prove the necessity and substantiate methods of this passing-over. The research conclusions are connected with explaining the role of further education, which could realize the principle of 'life-long education' and supplement basic competences of the person with professional competences needed 'here and now'. As academic tools for conducting the research the author chose such scientific and specialized methods as system analysis, retrospective analysis and statistic methods of data research.

BANKS ON SOCIAL NETWORKS - EXAMPLE OF THE BANKING SECTOR IN SERBIA

<jats:p>Social media are the means ofinteractions among people in which they create,share, and exchange information and ideas invirtual communities and networks. Banks shouldleverage social media as a two-waycommunications vehicle for both listening to theaudience and gaining insights, with the goal ofproviding customers with targeted anddifferentiating solutions that solve their financialneeds. Communication with customers throughsocial networks is of great importance for thebank, and that kind of communication is paid moreand more attention, especially in today's economicconditions, when competition in the bankingmarket is rough, and when banks are struggling toget trust and attention from every client. Theobjects of the research is the presence of bankswithin the banking sector in Serbia, on socialnetworks in Serbia. The problem that is discussedin this paper is how the presence-absence of bankson social networks influences the modern bankingbusiness. It is expected that the results of theresearch indicate the presence of a joint impact onthe social networks and successful modernbanking business, and the impact of socialnetworks on the positioning of banks in the market.</jats:p>

S. Lanska. The Improving the System of Professional Development of Personnel at Work is an Leading Component of the Strategic Development of the Enterprise.

In article it is substantiated that the personnel development system is the leading component of the development strategy of any enterprise. It is proved that in today's economic conditions there is an objective need to meet the needs of modern production by highly skilled employees of different levels, for which the characteristic feature is the availability of high professional mobility. It was emphasized that strategic development involves clarifying the goals and changing the structure of the enterprise. In this case, it is important to provide the optimal balance between the necessary changes and stability. In such a situation, employees must adapt to change, master the theoretical knowledge, practical skills and skills that are essential for solving the strategic and current tasks of dynamic enterprise development. This necessitates the functioning of a flexible and efficient system of personnel training and development at the micro level. The necessity of continuous development of personnel is emphasized. The conceptual principles of formation of the system of continuous professional development at the micro level are determined. The creation of the Center for Professional Training and Personnel Development was proposed. Such a structural unit should act as the driving force of the enterprise, which will initiate innovations, will promote the general growth and development of internal business. However, all this can only happen if the activities of this Center are inextricably linked with the strategic direction of the enterprise, is consistent with its overall goal and creates added value.