The demand for clean energy has increased significantly over the last few decades with technological advancements. Proton exchange membrane fuel cells (PEMFCs) are one such advancement with reportedly high efficiencies. Indeed, extensive research and development on all aspects regarding this technology has been done over the past two decades. However, this technology still requires more advanced electrode materials. Platinum (Pt), which exhibits high activity in the oxygen reduction reaction (ORR), is the most common and efficient electrocatalyst used in anode and cathode materials in PEMFCs. Pt is a noble metal, expensive and limited in supply. In order to maximize the efficiency of the Pt catalyst, supporting materials onto which the Pt catalyst is dispersed can play a crucial role. Traditionally, Pt nanoparticles (NPs) are dispersed onto high surface area carbonaceous materials (Pt/C) to maximize the efficiency of Pt catalyst. However, carbon is known to suffer from electrochemical degradation (ie. carbon corrosion) under harsh conditions of PEMFC, resulting in either/or Pt agglomeration and dissolution, decreasing the electroactivity of Pt catalyst.Metal oxides, such as TiO2, Nb2O5, and SiO2, have been extensively studied as alternative fuel cell catalyst supports to carbon-based materials for the ORR. Metal oxides are cheap, corrosion-resistant, and possess a large surface area. Unfortunately, these metal oxides are semi-conductive, making them impractical for fuel cell materials. Recently, there has been great interest to develop metal oxides with high electrical conductivity for fuel cell application. Among all conductive metal oxides, titanium suboxides (TixO2x-1) have shown great promise as replacements for carbon-supporting material in fuel cells. Herein, we are reporting an advanced, highly conductive metal oxide through Si-doping TiO2, yielding Ti3O5-Si (hereinafter referred to as TOS). The resulting Pt/TOS catalyst support exhibits remarkable electroactivity and durability toward the oxygen reduction reaction (ORR). Also, under advanced stability protocols including startup-shutdown and load-cycling, Pt/TOS demonstrates high stability and durability compared to commercial Pt/C (see Figure 1). This enhanced electroactivity and stability of Pt/TOS is attributed to the strong metal-support interaction (SMSI) occurring through electron donation from TOS support to the Pt nanoparticles. Figure 1