Purpose This study aims to investigate the hierarchical relationship between industry-specific attributes of supply chain (SC) strategies and information technology (IT) to improve the performance of firms in textile industry in Pakistan. Design/methodology/approach This study presents a mix of enablers through literature review and experts’ opinions. Next, the driving and dependence powers of enablers were identified, using the interpretive structural modeling (ISM) approach. Findings The ISM model suggests eight levels, with customer satisfaction at the top of the model. Process automation and TQM are placed at second and third level, respectively, whereas flexible sourcing and flexible capacity are positioned at fourth level. The key enablers of IT have high driving power, hence positioned at the bottom of ISM model. Originality/value This study has value for firms in garment manufacturing and exporting industry to invest into IT and sustainable SC design for competitive performance. The theoretical and managerial implications are provided.