Vegetable variety trials (VVT) are of interest to the entire vegetable industry from breeders, seed companies, growers, consultants, researchers, to Extension personnel. However, despite their importance VVT have always been given little-to-no scientific merit. In a period where resources are limited, regional VVT may provide a way for Land Grant institutions to include VTT as an entire part of their effort. This presentation will discuss the advantages (better use of resources, increased service to industry), challenges (credit given to VTT authors during tenure, timeliness of publication, uniformity of methods), and opportunities (publications in Hort Technology, regional publication, VTT web page, SR-IEG) associated with VVT. Participants will be given an opportunity to express their opinion through a questionnaire. Together with industry response, results will be used to inform the administration and work toward a regional VTT for the Southeast.