Abstract The present study focuses on the numerical investigation of heat transfer from a battery cell surrounded by phase change material (PCM) with longitudinal fins embedded in it. Three-dimensional transient heat conduction equation is solved numerically in the battery domain, whereas the solidification-melting model adopting Enthalpy-Porosity approach is solved in PCM to obtain liquid fraction and temperature distribution. PCM with 16 fins was found to be quite effective in reducing the battery surface temperature compared to 12, 8, and 4 fins. However, the effectiveness of 16 fins is observed up to 1500 sec till the PCM completely melts into liquid. A maximum reduction of 25 K has been achieved at 1500 sec by adding 16 fins to PCM. Beyond 1500 sec, the temperature rises sharply, exceeding all other cases at 2200 sec. Fins play an essential role in augmenting heat transfer, which benefits in achieving the phase change process in less time to restrict the temperature rise; however, at the same time, when the phase change process completes, fins become detrimental to the system since the temperature of the battery starts rising sharply.