This research focuses on the development process of three-dimensional character design and modeling in mobile games with the rapid development of the game market in the world and in Turkey. The rapid development of the game market has led to an increase in the number of these companies and the necessity to create, develop and improve the infrastructure of the games by programming mobile games and adding new design elements with the increasing number of companies invested or acquired by important national or international companies. Undoubtedly, the visuality used in games is very important in terms of increasing the demand for them and the pleasure they will give to the player. Especially three-dimensional character design ranks first among the criteria that increase the appreciation of the game. Characters should be well designed and original in order to be adopted and preferred by users. This study aims to reveal the development process of three-dimensional character design for mobile games. With this research, it is aimed to draw attention to the design and modeling stages of three-dimensional characters produced for mobile games. The data obtained as a result of the research on the subject show that character design, which is one of the design steps that determine the success of a game, has important contributions from the development stage of the game to the marketing stage. The effectiveness of the character reinforces the bond that the users establish with him/her and thus enables them to internalise and adopt the game they play. For this reason, it has been determined that while character design is critical to the success of a game, it should also be considered that it includes various other elements that also affect the overall game experience.