Threatened species lists continue to grow while the world’s governments fail to meet biodiversity conservation goals. Clearly, we are failing in our attempts to conserve biodiversity. Yet 37 mammal species genuinely improved in status in the 2009 IUCN Red List, suggesting there are ways to successfully conserve biodiversity. Here, I compare the threats and conservation actions (proposed and implemented) by the expert assessors of the Red List of improving species to a further 144 declining mammal species to determine whether specific threats were more easily remedied, and whether certain conservation actions were more successful than others. Declining species were faced with different threatening processes to mammals improving in status suggesting some threats were easier to treat (e.g. hunting) than others (climate change, invasive species). Declining species had different proposed and implemented conservation actions than improving species suggesting some actions are more successful than others. Threatened species were invariably found in conservation areas, suggesting protected area creation alone is not an overly successful strategy for species at risk of extinction. Conservation actions were more frequently implemented for improving than declining species suggesting active conservation is effective in improving the status of biodiversity. There were significant differences between proposed and implemented conservation actions suggesting some actions are easier to implement than others. Reintroduction, captive breeding and hunting restriction were more effective in conserving mammals than site creation and invasive species control. These findings highlight effective conservation actions for mammals worldwide and allow the rationalisation of threat mitigation measures to ensure economically justifiable biodiversity conservation strategies.