The paper deals with flatness defects prediction in thin plates which appear during rolling. Their origin is the roll stack thermo-elastic deformation. The combination of the elastic deflection, the thermal crown and the roll grinding crown results in a non-parallel bite. If the transverse roll profile is not an affinity of the incoming strip profile, differential elongation results and induces high stresses in the outgoing strip. The latter combine with the imposed strip tension force, resulting in a net post-bite stress field which may be sufficiently compressive locally to promote buckling. A variety of non-developable shapes may result, generally occurring as waviness, and classified as flatness defects (center waves, wavy edges, quarterbuckles…). The purpose of the present paper is to present a coupled approach, following [1]: a simple buckling criterion is introduced in the FEM model of strip and roll deformation, LAM3/TEC3 [2]. The post-bite stress field is in much better agreement with experiments if this treatment is used, as will be demonstrated.