Interface effects between metal electrodes and organic films are crucial for the overall performance of organic electronics devices. We investigate effects from gold electrodes deposited on spin-coated films of poly(p-phenylene vinylene) (PPV). While a thin Au layer (16 nm) did not affect the absorption and emission spectra of PPV, a 64 nm thick Au layer induced blue shifts in both spectra owing to the reduction in the effective conjugation degree of PPV segments. Upon combining photoluminescence and Raman scattering spectroscopies, we noted that the Au clusters interact preferentially with the phenyl rings of the polymer chain, leading to shifts in the vibrational modes at 1100 and 555 cm-1 and a significant change in the electron-phonon coupling inferred from the Huang-Rhys parameters. These results are consistent with theoretical predictions in ab initiocalculations, which imply that the final properties of polymeric devices may be tuned with adequate conditions for electrode deposition.