AbstractThis paper focuses on the study of activation energy and entropy generation in the peristaltic flow of a Carreau–Yasuda nanofluid. Peristaltic transport, coupled with entropy generation and activation energy in a curved geometry, has significant applications in biomedical and industrial processes involving non‐Newtonian fluids. Blood flow in the arteries, the movement of chyme in the gastrointestinal tract, and peristaltic motion replicate the natural muscular contractions that drive fluid flow in the physiological systems. The integration of entropy generation allows for the evaluation of energy efficiency and the analysis of losses due to viscous dissipation. Activation energy plays a crucial role in processes such as drug delivery, where temperature‐sensitive reactions or biochemical changes affect fluid behavior. In industrial applications, like peristaltic pumps in chemical reactors or polymer processing, the consideration of entropy and activation energy aids in optimizing thermal management and reaction rates. The mathematical model is developed under these assumptions, and the governing equations are numerically solved using the NDSolve function in Mathematica. Graphical results show that higher activation energy and concentration reduce the reaction rate, while the Bejan number and entropy generation increase with a larger Brinkman number. Velocity and temperature increase under slip conditions, whereas concentration decreases, and a stronger radial magnetic field reduces both velocity and the size of the trapped bolus.