Due to its electro-mechanical properties, commercially pure aluminium wires have attracted the interest of automotive industry representing a functional and efficient economic solution to reduce vehicle’s weight leading to the diminishing of energy consumption and emissions in today’s society. However, to consolidate its use in this sector and in new market realities, it is necessary to increase the flexibility of the aluminium conductor wires, consenting their installation in very small spaces and with high curvatures, avoiding any failure and electrical conductivity decrease. Thus, the evolution of microstructure and service performance needs to be investigated and controlled to improve the service safety. The present research shows a new approach to continuously manufacture efficient long wires with smaller diameters and fine grains at room temperature. It is studied the strengthening effects (yield and tensile strength, plasticity, hardness), the electrical conductivity, and the microstructural changes of commercial 1370 pure aluminium (99.7% Al) when traditional wire drawing process is combined with equal channel angular drawing (ECAD) technique. The results of this proposed procedure of deformation “drawing-ECAD-drawing” show an evident benefit, compared to the classic technology of production of aluminium wire, obtaining fine grain structure product with superior mechanical strength and not influenced electrical conductivity. The proposed manufacturing approach leads to fine wires enhancing the material mechanical properties by microstructural evolution (i.e. grain size reduction) avoiding the traditional post manufacturing thermal treatments requiring a high amount of energy and time and careful steps.