Standardized measurements of vitrinite reflectance vary significantly between different measuring institutions. The only systematically adjustable influence factor on these differences is the polishing method. We present a recently developed preparation method using broad ion beam polishing, which, applied as additional polishing step or replacement of the standardized sample preparation, provides a dramatically improved surface flatness, and allows to remove scratches and debris of traditional polishing. Mechanical, near-surface damage of the sample, as known from traditional polishing, is not appearing in broad ion beam polished samples. Moreover, its water-free polishing allows excellent preparation of swelling clay-rich samples or granular solid bitumen surfaces.Using broad ion beam polishing the vitrinite reflectance increases by 0.18–0.24% VRr (relative increase: 12–28%) in coal samples (including an ICCP standard sample) and by 4.76% VRmax (relative increase: 90%) at a measured graphite without causing thermal overprinting of the sample based on our preliminary results. A subsequent traditional polishing step after broad ion beam polishing reverses this increase in reflectivity. The presented method has the potential to decrease the range of reflectance-based calculated maximum burial temperatures by up to 50°C if a reduction of 0.2 in the range of the measured vitrinite reflectance standard deviation can be achieved.