In this study, the hydrodynamic and thermal characteristics of subcooled flow boiling in concentric annuli with inner heating wires, featuring bare and finned surfaces designed for heat transfer enhancement, were experimentally investigate, with a focus on cooling technology for EV charging cables. The bare wire test module consisted of a 300 mm long wire, with a 290 mm long inner heating surface and a diameter of 10 mm. The outer tube was constructed from transparent polycarbonate with a 22 mm diameter, allowing optical access to observe the flow. The finned wire test module has an identical construction, except for the addition of six longitudinally extruded fins with cross-sectional dimensions of 2 × 5 mm2. Experiments and flow visualizations, aided by high speed imaging, were conducted using HFE-7100 as the working fluid at mass velocities, G, 463.7 to 1,309.6 kg/m2s and heat fluxes from 0.90 to 9.93 W/cm2, under inlet pressures between 120 and 240 kPa. The study investigated thermal non-equilibrium phenomena, driven by asymmetric bubble accumulation, and their effects on circumferential temperature distribution, which showed opposing trends between the bare and finned surfaces. An evaluation of previous empirical correlations for predicting subcooled flow boiling heat transfer coefficients was performed, followed by an assessment of fin performance in enhancing heat transfer. A comparative analysis with the bare surface module of the same dimensions confirmed that the longitudinal fins provided superior thermal management, maintaining the surface temperature below the safety threshold, Ts,safe. The longitudinal fins demonstrated a 54.5 % reduction in charging time and a 183.7 % increase in charging current for charging up to 80 % state of charge (SOC) of a 77.4 kWh battery, compared to the bare wire.