The electrochemical reduction or oxidation of organic compounds in aqueous medium is characterized by two particular features. a) Practically all the organic substances are adsorbable, to a lesser or to a larger extent. b) Fast protonation of the intermediates leads to apparent global n-electron reactions. The effect of the adsorption of the redox species are first analyzed. It is shown that for weak or intermediate adsorption (mobile film) the reaction appears as heterogeneous, with an apparent constant k happad , whose order of magnitude is about 10 4 to 10 6 times larger than the «normal» heterogeneous rate constant. This is because reduction or oxidation takes place via a surface reaction, whose rate constant ks is very large (of the order of 10 9 s -1 ). Both k happad and k s , are too large to be determined by existing electrochemical methods. The theory of square (cubic, bicubic, etc...) schemes with protonations at equilibrium shows that any of these reactions is equivalent to simple electrochemical reactions, whose apparent constants are much decreased, in comparison with the elementary rate constants. Application of this theory enabled us to determine k s and k happad for different compounds in the whole pH range; several examples (4-nitropyridine and its N-oxide,...) are presented. Our study confirms the order of magnitude indicated above for k s and k happad , and allows the detailed mechanism (sequence of addition of electron and protons) to be determined