Theory Of Planned Behavior Research Articles

Breaking gender-segregated dormitories: constructing a sustainable development space

The establishment of an atmosphere characterized by gender equality and the provision of a safe and inclusive public space are fundamental objectives for advancing the sustainable coexistence of diverse gender groups. This study specifically examines the two primary challenges associated with transforming university dormitories in Taiwan, where most male and female students reside separately, into gender-inclusive housing (GIH). These challenges include assessing factors that influence students’ willingness to reside in GIH and exploring the compromises made by institutional managers during the spatial transformation process. Utilizing the theory of planned behavior (TPB), this research employs a questionnaire survey methodology to gather insights into students’ perspectives regarding implementing GIH. The findings indicate that factors such as transgender literacy, attitudes toward GIH, subjective norms related to GIH, and perceived behavioral control regarding GIH significantly influence students’ willingness to live in such accommodations. Notably, the willingness to accept GIH was found to be higher among male students compared to their female counterparts. The gradual adjustment of GIH construction is deemed feasible. This paper demonstrates that modifying the campus living environment can facilitate students’ ability to communicate normally across multiple genders, thereby enhancing the feasibility of gender-related discussions within these spaces.

Unveiling investor behavior: An investigation into India’s pharmaceutical sector during COVID-19

This study examines the factors influencing retail investors’ decision to invest into the Indian pharmaceutical sector amidst the COVID-19 global health crisis. Confronting the obstacles introduced by the pandemic has helped create a robust foundation for the Indian pharma sector to grow rapidly in the future. As the industry demonstrated signs of considerable future growth, investors favored pharmaceutical investments during COVID-19. Retail investors were mainly the ones who went on a shopping spree during the pandemic. This backdrop provides a unique context to explore the retail investors’ behavior in the Indian pharmaceutical landscape. Leveraging the Theory of Planned Behavior (TPB), this study marks the first attempt to introduce behavior toward market fundamentals as a mediating factor into the TPB framework. To conduct the study, data were collected from 305 retail investors located in Karnataka’s South Canara region, who invested into the Indian pharmaceutical industry during the pandemic, using snowball sampling. The e-survey was employed for data collection. The results reveal that attitudes toward pharmaceutical investments, subjective norms, Perceived Behavioral Control (PBC), and behavior toward market fundamentals have significantly influenced investor decisions. Notably, behavior toward market fundamentals has partially mediated the relationship between attitude toward pharma investment and investment decision and PBC and investment decision. However, the mediation effect of behavior toward market fundamentals was not evident between the subject norm and the investment decision. The study holds pivotal implications for policymakers, government bodies, and industry stakeholders to promote pharmaceutical investments.

Is undergraduates’ adoption of the Internet of Things rational? The role of risk perception

Users’ intentions and behavior when using the Internet of Things (IoT) are essential issues in contemporary technology research. This research used the Theory of Planned Behavior (TPB) model to predict undergraduates’ IoT use intention and behavior in the smart home context. A total of 412 undergraduates at four universities in Taiwan participated in this study. The Structural Equation Modeling (SEM) approach was utilized to test the hypotheses. The results revealed that undergraduates’ attitudes and subjective norms had a positive effect on their IoT use intention, which, in turn, had effects on their IoT use behavior. This study also found that undergraduates’ risk perception of behavioral control had a negative effect on their IoT use intention. In contrast, their perceived risk of behavioral control had a positive direct effect on their IoT use behavior. This research contributes to the current state of knowledge since the proposed model revealed that undergraduates’ adoption of the Internet of Things might not be entirely rational. Their risk perception of behavioral control might play particular role.

A qualitative analysis of parents' beliefs about portable pool safety behaviours.

The aim of this study was to develop an in-depth understanding of the beliefs parents hold regarding portable pool safety behaviours using the theory of planned behaviour (TPB). Semi-structured interviews were conducted with parents (N = 15) of children aged 5 years and younger who owned a portable pool. Interviews examined three key safety behaviours: supervising within arms' reach, fencing portable pools deeper than 30 cm, and emptying and storing portable pools safely after use. Parents identified a range of advantages, disadvantages, normative influences, and facilitators and barriers towards the three behaviours. The identification of these salient behavioural, normative, and control beliefs enrich limited understandings of portable pool safety behaviours of parents with young children. Current findings fill a knowledge gap in portable pool safety and provide potential targets for messages to improve parents' behaviours for their young children around portable pools in the hope of preventing loss of life.

The effect of education based on the theory of planned behavior to prevent the consumption of fast food in a population of teenagers

BackgroundConsidering the increasing prevalence of fast food consumption among teenagers, providing the necessary training and self-awareness is the best solution for institutionalizing the prevention of fast food consumption by this group. Therefore, this issue should be taken seriously, as should the implementation of educational interventions to prevent the consumption of fast food. The theory of planned behavior (TPB) is one of the various health education styles and methods that works well. However, given that a number of local data points are crucial in establishing the efficacy of the model employed, this study looks into the impact of TPB-based education in preventing fast food intake among teenagers.MethodsA total of 180 male students, ages 15 to 18, participated in this quasi-experimental study in Shiraz, Iran. Cluster sampling was used in the study, and participants were randomly assigned to two groups: the experimental group (n = 90) and the control group (n = 90). A theory-based questionnaire was used to gather data, and both the control and experimental groups had to complete it before and three months after the intervention. The data were examined using paired t, independent t, and chi-square statistical tests after being entered into SPSS-24.ResultsThe results of the independent t-test showed that there was no significant difference between the two study groups before the intervention in terms of knowledge (P = 0.14), attitude (P = 0.57), subjective norms (P = 0.94), perceived behavioral control (P = 0.81), behavioral intention (P = 0.42), or behavior (P = 0.25). However, following the intervention, there was a significant difference between the two groups with regard to the noted variables (P = 0.001). Furthermore, the McNemar test results demonstrated that the experimental group’s consumption of fast food varied significantly before and after the intervention (P = 0.001), but not in the control group (P = 0.07).ConclusionThe study’s findings demonstrated that TPB-based treatments are successful in helping male students change their habits of consuming fewer amounts of fast food. This study demonstrated that the instructional techniques employed improved the fast food consumption behavior of the intervention group as well as the TPB’s structure (attitude, subjective norms, behavioral intention, and perceived behavioral intention).

Risky for the income, useful for the environment: Predicting farmers' intention to adopt oil palm agroforestry using an extended theory of planned behaviour

Oil palm agroforestry provides potential benefits for promoting the environmental sustainability and resilience of smallholder plantations. However, its adoption remains limited, and there is no evidence of sociopsychological factors influencing farmers' adoption of oil palm agroforestry. This study applies an extended Theory of Planned Behaviour (TPB) to analyse smallholder farmers' intentions to adopt oil palm agroforestry. The study sampled 205 oil palm farmers from Jambi, Indonesia and applied partial least squares structural equation modelling, which is commonly used in studies involving TPB. The results showed that attitudes towards oil palm agroforestry and perceived behavioural control positively influenced farmers' intentions to adopt oil palm agroforestry. However, the influence of subjective norms was not statistically significant. Additionally, compared with its perceived environmental benefits, the perceived risks of adopting oil palm agroforestry had a stronger effect on attitudes and perceived behavioural control. The most crucial barrier to adopting oil palm agroforestry is the farmers' perception of its difficulty. The findings highlight that predicting farmers' intention to adopt oil palm agroforestry with the TPB is complex but also underscores the potential acceptance of oil palm agroforestry implementation in smallholder plantations. Policymakers should focus on reducing the barriers and consider smallholders’ practical preferences when designing interventions to implement oil palm agroforestry. The results contribute to the development of sustainable oil palm policy schemes to maintain commodity competitiveness in the global market, where there is an increasing demand for sustainably produced goods.

The approach of Norm Balance in predicting pharmacists' intention to collaborate with physicians to improve medication therapy.

Norm Balance is an approach under the Theory of Planned Behavior (TPB) where subjective norm is weighted by the relative importance of others and self-identity is weighted by the relative importance of self. The relative importance was measured previously by a trade-off measure. In this study, we developed separate measures for the relative importance. The study objectives were to: 1) assess the construct validity of the separate measures; 2) examine the approach of Norm Balance in predicting pharmacists' intention to collaborate with physicians to improve medication therapy; and 3) establish a modified TPB. We selected a random sample of 750 Iowa pharmacists and conducted two surveys. The first survey was to examine intention prediction, and the second survey was to examine behavior prediction by measuring behavior among respondents to the first survey. The relative importance was measured by both the trade-off measure and the separate measures. Exploratory factor analyses were performed for the relative importance of others (separate measures) and subjective norm, and for the relative importance of self (separate measures) and self-identity. Regressions for intention prediction were conducted for TPB with self-identity and the approach of Norm Balance. The same regressions were also conducted for three subgroups according to the median of the relative importance of others (trade-off measure). Moreover, another regression was conducted for behavior prediction. 239 practicing pharmacists responded to the first survey, and 188 responded to the second survey. The separate measures had cross factor loadings, whereas the trade-off measure had low correlations with other constructs. Both regressions for intention prediction explained 75% of the variance, with self-efficacy and attitude being strong predictors. Self-identity was not a predictor in the TPB with self-identify, but self-identity weighted by the relative importance of self was a significant predictor in the approach of Norm Balance. Regression coefficients of subjective norm and self-identify varied across subgroups. The regression for behavior prediction explained 30% of the variance, with intention and self-efficacy being two predictors. The trade-off measure was better than separate measures. The approach of Norm Balance appears to be a better model than the TPB with self-identity to examine pharmacist-physician collaboration.

Research on designers' behavioral intention toward Artificial Intelligence-Aided Design: integrating the Theory of Planned Behavior and the Technology Acceptance Model.

Artificial Intelligence-Aided Design (AIAD) has numerous advantages and tremendous benefits for designers. However, not all designers are keen to integrate AIAD into their workflow, and their intention to use AIAD remains a research gap. This study explores designers' adoption of AIAD, utilizing the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM). Drawing on extant literature, we proposed a research model and tested it using data from 392 Chinese designers. The results indicate that in terms of AIAD, (a) designers' attitudes toward AIAD (b = 0.259, p < 0.001), subjective norms (b = 0.363, p < 0.001), and perceived behavioral control (b = 0.556, p < 0.001) have significant and positive impacts on their intention to use AIAD; (b) perceived usefulness of AIAD (b = 0.910, p < 0.001) has a positive and significant correlation with attitudes toward AIAD while perceived ease of use (b = -0.126, p < 0.05) exerts no significant impact on attitudes; (c) the knowledge level of designers (b = -0.149, p < 0.01) has a negative moderating effect on the impact of attitudes toward AIAD on the intention to use them. The present research then discusses its practical significance.

Pro-environmental choices in Indonesia’s campus life: examining the extended theory of planned behavior (TPB) for sustainable behavior in a university setting

Pro-environmental choices in Indonesia’s campus life: examining the extended theory of planned behavior (TPB) for sustainable behavior in a university setting

Entrepreneurial intentions and the role of educational and social support: do the self-efficacy and the theory of planned behavior variables matter?

Purpose The study aims to ascertain whether educational and social support for entrepreneurs significantly affects university students’ intentions to become successful entrepreneurs. This study examines the mediating role of the Theory of Planned Behavior (TPB) variables (e.g. entrepreneurial personal attitude, subjective norms and entrepreneurial perceived behavioral control) and entrepreneurial self-efficacy in encouraging young entrepreneurs. Design/methodology/approach An online survey with a structured questionnaire collected data from different university students in Bangladesh; subsequently, it was analyzed through the structural equation model. Findings The results suggested that educational support has a direct positive relationship with the three variables of TPB. Moreover, the findings indicated that social support positively influences the variables of TPB, entrepreneurial self-efficacy and entrepreneurial intentions. The variables of TPB and entrepreneurial self-efficacy were found to have a significant direct impact on entrepreneurial intentions and also exhibited favorable mediating effects of educational and social support on entrepreneurial intentions. Research limitations/implications First, the study is only generalized to some sectors of entrepreneurship activities because the researchers used samples from university students across Bangladesh. Second, the implicit limitation of survey-based research is that respondents need to know more ways of understanding the questionnaires accurately, and some participants need to be taught how to answer the question items. Practical implications The main practical implication for the relationship between entrepreneurial intentions and educational support involves different entrepreneurial educational programs, which give rise to attitude, behavior, self-efficacy and intentions and enhance the student's awareness of advancing a successful entrepreneurial career. Social implications This study demonstrated that universities and social communities should promote the improvement of innovative thoughts for entrepreneurs and offer essential information about entrepreneurship. Originality/value Because entrepreneurial educational support is a crucial factor in entrepreneurial intentions, universities need to develop a practical education system that can help improve the skills required to start new ventures. The results will improve a new route to developing students’ entrepreneurial intentions using the variables of TPB and entrepreneurial self-efficacy. Subsequently, these research findings will help to achieve governmental goals and increase the number of startups in the future.

Gender differences in prescription misuse intention among university students: Insights from the theory of planned behaviour

ObjectiveThis study aimed to explore the predictors of prescription misuse intentions among university students using the theory of planned behaviour (TPB), with a particular focus on gender differences in the influence of normative pressure, attitudes, and refusal self-efficacy. MethodsA cross-sectional survey design was employed, a total of 597 (males) and 924 (females) aged (15 to 28), university students from three universities of Kashmir Valley (India) participated in the study using purposive sampling. Structural Equation Modelling (SEM) and multi-group analysis were applied to examine the predictors of prescription misuse intentions and Gender-specific differences in these relationships. ResultsThe findings revealed that normative pressure (β = 0.419, p < 0.001) and attitudes towards prescription misuse (β = 0.159, p < 0.001) were positively associated with students' prescription misuse intentions. In contrast, refusal self-efficacy was negatively related to misuse intentions (β = −0.204, p < 0.001). Multi-group analysis showed significant gender differences, particularly in the effect of refusal self-efficacy, with females demonstrating stronger protective effects against misuse (difference = 0.222, p = 0.000). No significant gender differences were found for normative pressure and attitudes. ConclusionThe study highlights the importance of addressing both normative pressures and attitudes in reducing prescription misuse intentions, with gender-specific interventions focusing on enhancing refusal self-efficacy, particularly for females. These findings have important implications for developing targeted interventions for university students, including nursing students, where the potential for prescription misuse may be elevated due to academic and social pressures.

Entrepreneurial intention among Colombian university students: A theory of planned behavior analysis in Colombia

Studies on entrepreneurship have used several approaches, among which, research on entrepreneurial intention (EI) can be highlighted. Studies on EI help researchers better understand entrepreneurial behavior. In this sense, one of the most relevant frameworks in EI studies is the Theory of Planned Behavior (TPB), which stands out for its predictive capacity, mainly in a university context. The aim of this research was to determine the relationship between the variables of Personal Attitudes (PAs), Subjective Norms (SNs), and Perceived Behavioral Control (PBC) with respect to the EI of university students in Colombia. For this purpose, we constructed a model that integrates the elements of the TPB with EI with reference to the validated instrument of the Global University Entrepreneurial Spirit Student's Survey (GUESSS) project applied to a sample of 12,383 students. The estimation of the model uses structural equations (SEMs) by means of Partial Least Squares-Path Modelling (PLS-PM). The findings show that PAs and PBC are determinants of EI, while SNs have no direct influence; however, their effects are indirect. These results have implications for how to promote entrepreneurship in emerging economies through the university environment. The results indicate that the development of students' capabilities is essential for entrepreneurship and its incorporation into the university's knowledge transfer model.

Boosting entrepreneurial intentions among potential TVET entrepreneurs of higher education institutes

PurposeIn this study, we aim to investigate entrepreneurial intention (EI) among potential entrepreneurs who were students at Pakistan’s higher education institutes (HEIs) of technical and vocational education and training (TVET).Design/methodology/approachWe used a quantitative and correlational method in this study, and we based its theoretical framework on the theory of planned behavior (TPB) and the entrepreneurial event model (EEM). We based this study’s findings on 367 samples collected from Pakistan’s HEI TVET students who were potential entrepreneurs.FindingsBy employing path analysis, the findings reveal that TPB constructs, such as personal attitudes (PA), subjective norms (SN) and perceived behavioral control (PBC), have a positive and significant effect on EI. The findings show, also, that EEM constructs, such as perceived desirability (PD), perceived feasibility (PF) and propensity to act (PT) are positive and significant predictors of EI. Moreover, self-efficacy (SE) and the quality of TVET (QTT) positively and significantly affect EI.Practical implicationsThis study’s findings support the improvement of Pakistan’s HEIs in developing TVET to enhance individuals’ skills and, ultimately, to create employment and socioeconomic circumstances. They also assist Pakistan’s HEIs in developing EI among their TVET potential entrepreneurs to ensure that they are sufficiently equipped for the job markets.Originality/valueThis study’s findings empirically confirm that TPB, EEM, SE and the QTT provide an integrated path for Pakistan’s entrepreneurs.

What can I do as a farmer to reduce losses? Willingness to use meteorological information as an exit strategy to deal with meteorological hazards

Meteorological information and forecasts are of great importance to reduce agro-meteorological hazards. However, the gap between production and application of these forecasts is one of the most ambiguous issues of crop management at the farmers’ level. In this regard, investigating the factors influencing Iranian farmers willingness to use meteorological information and predictions was selected as the main aim of the present study. To this end, an extended version of Theory of Planned Behavior (TPB) was employed and modeled. The results revealed that attitude towards the use of meteorological information and predictions, subjective norms in the use of meteorological information and predictions, perceived behavioral control and self-identity in the use of meteorological information and prediction, and moral norm variables regarding the use of meteorological information and predictions positively and significantly affected willingness to use meteorological information and predictions. These variables could account for 46% of willingness to use meteorological information and predictions variance. According to the results, it was suggested that by creating multimedia programs, the agricultural community become aware of the benefits and consequences of using meteorological information in their activities. Furthermore, it was recommended that social cooperation and research groups be formed on the use of meteorological information in agricultural activities. This can contribute to examine the various dimensions (strengths, weaknesses, threats, and opportunities) of using meteorological information from a collective perspective. Making a social decision in this regard can have a profound effect on a person’s subjective norms and dramatically increase the speed of using meteorological information. The results of this study can help policymakers and decision-makers in the field of agriculture to design suitable intervention programs for the effective use of meteorological information by farmers. Also, the results of this study help farmers to effectively reduce the impacts of meteorological hazards.

Understanding the influence of religion on pro-environmental behaviors: an investigation in Muslim families using the theory of planned behavior customized with a religiosity-based subjective norm

This study is to examine the effect of religion on pro-environmental behaviors in a Muslim developing country, using a religiosity-based subjective norm structure rather than important others in the theory of planned behavior. Data collected from 460 families revealed important insights into the religiosity-based subjective norm, planned behavior theory, and three pro-environmental behaviors. The findings implied that an important minority with a strong foundation or belief may have been more influential than many important others in the formation of a subjective norm. The research model worked seamlessly for pro-environmental behaviors at home and in purchasing. However, for pro-environmental transportation behavior, all predictors failed, including intention. Religiosity-based subjective norm had significant power in both influencing other planned-behavior structures and indirectly influencing pro-environmental behavior at home and in purchasing. These results could be used by governments, policymakers, and researchers to design and implement effective environmental management systems.

Young women’s sustainable fashion consumption in China: A qualitative study using the theory of planned behavior

As the second most polluting industry in the world, the fashion industry has a critical impact on the environment. The development of sustainable fashion is conducive to reducing the environmental pollution caused by the fashion industry. China has the largest consumer market in the world, and the Chinese government and major companies have made considerable contributions to the sustainable development of the fashion industry. However, research regarding young women’s attitudes towards this topic remains under-explored. This study interviewed 30 young women of different ages from different places in China. Based on the theory of planned behavior (TPB), a semi-structured interview was used as a data collection method, and thematic analysis was adopted for data analysis. This paper discusses young Chinese female consumers’ attitudes towards sustainable fashion and analyzes the motivating factors and hindrance factors affecting the consumption intentions of young Chinese female consumers towards sustainable fashion. The research found that young Chinese female consumers generally hold a positive and supportive attitude towards sustainable fashion. Consumers’ perceptions of sustainable fashion, their self-perceptions, and their level of green awareness all significantly impact their attitudes and purchase intentions toward sustainable fashion. Consumers feel low social pressure, and Chinese society demonstrates a high level of acceptance and praise for sustainable concepts. However, the lack of purchasing channels and choices for sustainable fashion in China and the high cost of sustainable fashion products discourage consumers from making purchases. This study will be beneficial as a reference when the Chinese government makes sustainable policies to guide consumers toward sustainable fashion consumption. This study helps enterprises select target markets in China and formulate sustainable fashion marketing strategies and targeted advertising. This study contributes to increasing consumer awareness of sustainable fashion, as well as providing reference and reflective value when consumers purchase sustainable fashion products. Finally, this study will help promote the development process of sustainable fashion in Chinese society, make contributions to reducing the waste of social resources, promoting the recycling of resources, and improving social conditions, and put forward specific solutions and feasible suggestions for the development of sustainable fashion in Chinese society.

Factors Influencing Nurses’ Intentions to Protect Patient Privacy: A Survey-Based Study Using the Theory of Planned Behavior

Background and Purpose:Patient privacy and confidentiality are fundamental ethical principles in healthcare. Protecting patient privacy, which is accepted as a patient’s right, is one of the responsibilities of nurses. Few studies on patient privacy among nurses have used social cognitive approaches. The purpose of this study is to examine nurses’ intentions to protect patient privacy using the theory of planned behavior (TPB).Methods:This is a cross-sectional and correlational design study. The study sample consisted of 202 nurses working in the emergency departments, operating rooms, inpatient wards, and intensive care units of the hospitals. Research data were collected using a face-to-face questionnaire that included TPB components on patient privacy. The proposed research model was tested using structural equation modeling.Results:Attitude (β= .238,p&lt; .05), subjective norm (β= .295,p&lt; .05), and moral norm (β= .337,p&lt; .05) toward patient privacy are positive predictors of intention. The moral norm is the most effective component of intention. Perceived behavioral control is not a significant predictor of intention (β= .049,p&gt; .05).Implications for Practice:Norms that create a sense of moral obligation in nurses are a significant determinant in increasing the intention to protect patient privacy. Interventions that improve moral norms, attitudes, and subjective norms will increase the intention to protect privacy. Nurse managers should provide nurses with adequate skills, resources, and an appropriate work environment to ensure perceived behavioral control regarding patient privacy.

Navigating Generosity: Exploring Determinants of Zakat, Infaq, and Sadaqah among the Hijrah Community in the COVID-19 Pandemic

This study investigates the factors influencing the hijrah community's decision to contribute to Zakat, Infaq, and Sadaqah (ZIS) during the COVID-19 pandemic in Indonesia. Drawing upon the Theory of Planned Behavior (TPB), we examine the impact of religiosity, altruism, subjective norms, behavioral control, and institutional image on ZIS payment decisions. Data were collected through a questionnaire survey of 255 members of the hijrah community and analyzed using ordinal logistic regression. Results indicate that religiosity, altruism, and subjective norms significantly influence the decision to pay ZIS, while behavioral control and institutional image do not. This suggests that individuals with strong religious convictions, driven by empathy and a sense of social responsibility, and influenced by their social networks, are more likely to contribute to ZIS, regardless of perceived ease or institutional factors. This preference for direct giving, motivated by trust and a desire for tangible impact, further explains the limited influence of institutional image. This study contributes to the understanding of ZIS giving behavior within the increasingly prominent hijrah community, particularly during times of crisis, and offers valuable insights for Islamic philanthropic institutions seeking to maximize ZIS collection by tailoring their strategies to align with the motivations and values of this growing segment of donors. While this study focuses specifically on the hijrah community in Indonesia, future research should explore these factors among diverse Muslim populations in various socio-cultural contexts to enhance the generalizability of the findings.

Exploring Factors Influencing Repurchase Intention of Thai Cultural Design Cloth Products

This study investigates the factors that influence the repurchase intention of young consumers towards cultural design cloth products, which encompass traditional attire and culturally themed clothing. Young consumers, known for their significant purchasing power, were the focus of this research. Drawing on the theory of planned behavior (TPB), this study examines the impact of attitude (ATT), subjective norms (SN), perceived behavioral control (PBC), and perceived risk (PR), on repurchase intention (RI) of cultural design cloth products. The study analyzed data using a sample of 523 young consumers using Structural Equation Modeling (SEM) and AMOS Version 20 software. The findings revealed that ATT exerts direct and positive influences on RI, while PR does not significantly affect RI. Additionally, five of the seven proposed hypotheses were supported. Moreover, this study extends the application of the TPB by exploring its mediating role between PBC, SN, PR, and ATT om RI of cultural products. Practitioners can leverage these insights to enhance repurchase activities within their businesses.

Understanding AI Technology Adoption in Educational Settings: A Review of Theoretical Frameworks and their Applications

Artificial Intelligence (AI) technologies are increasingly integrated into educational environments, promising transformative impacts on learning experiences and administrative efficiencies. This review synthesizes prominent theoretical frameworks used to understand AI technology adoption among students and educators in educational settings. The Value-based Adoption Model (VAM), Theory of Planned Behavior (TPB), Unified Theory of Acceptance and Use of Technology (UTAUT), and Technology Acceptance Model (TAM) are examined for their strengths and limitations in explaining the factors influencing technology adoption. Through a comprehensive analysis of recent literature, this paper highlights the involvement of user acceptance, incorporating cognitive, social, and emotional dimensions. Understanding theoretical frameworks related to AI technology adoption could provide a comprehensive overview of existing theoretical frameworks related to AI technology adoption in educational settings, integrating findings into a cohesive narrative.