Market Theory Research Articles

Constrained Maximization of the Economic Production Model of Lithium Ore Exploration in Nasarawa

Over 20,000 years ago, mining was discovered as one of the oldest production industries generating over US$700 billions’ of revenue in the world by a few mining companies. For some time, mining work has resulted in a very demanding affair as a result of greater depth, low-grade, limited resources, and complex geo-mining conditions. Therefore, optimization of the mining system plays a vital role in profit maximization with the satisfaction of many constraints. However, today’s mining industry uses complex and sophisticated systems whose reliability has become a critical issue. This work adopted the financial market theory of development to propose a maximized constrained optimization economic production model for lithium ore exploration in Nasarawa, Nigeria using three methods such as: the break-even principle method of cut-off grade between revenue earned and cost incurred; the mortimer’s method principle to determine ore based in two cut-off criteria (original and average good) and the lane method for net profit value thereby maximizing processing capacity. Data obtained from the field and the Ministry of Mines and Solid Minerals were analyzed using energy dispersive x-ray fluorescence (EDXRF) showing the presence of lithium. The froth flotation technique used showed the beneficiation thereby achieving improved lithium concentrates and the inductively coupled atomic emission revealed a high presence of lithium of over 1859 parts per million (ppm) and other minerals.

Application of problem-based learning in marketing studies combined with silver-haired business opportunities

Problem-Based Learning (PBL) is an approach that focuses on practical problem-solving and places the student at the center of the learning process. Students work collaboratively in groups to apply theoretical concepts and solve problems. The instructional process consists of two main phases, with each class session divided into two units: teacher-led instruction and group discussions. During the teacher-led instruction unit, the teacher provides explanations of relevant marketing theories. In the group discussion unit, students engage in discussions related to the presented topics. To facilitate these discussions and familiarize students with the PBL teaching model, JAMBOARD and GOOGLE SITE software are utilized as tools during the first phase. In the second phase, the curriculum incorporates the topic of "silver-haired business opportunities" allowing students to gain an understanding of the needs of the old adults and develop marketing strategies specifically targeting this demographic. The effectiveness of PBL in enhancing students' focus, autonomy, learning value, and importance is demonstrated through the application of the Learning Motivation Scale and Learning Attitude Scale. Qualitative research highlights several advantages of PBL in marketing education, including its connection to real markets, promotion of cooperation, fostering of innovation and critical thinking, facilitation of autonomous and interdisciplinary learning, and enhancement of problem-solving abilities. Additionally, a fuzzy Delphi analysis indicates that students highly value effective teaching in the PBL experience.

Leveraging Big Data Analytics for Personalized Marketing Strategies in the Hospitality Sector

Purpose: This study sought to understand leveraging big data analytics for personalized marketing strategies in the hospitality sector. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to leveraging big data analytics for personalized marketing strategies in the hospitality sector. Preliminary empirical review revealed that the integration of big data analytics presented significant opportunities for enhancing marketing initiatives within the hospitality industry. It emphasized the importance of investing in robust data infrastructure and analytics capabilities, addressing challenges such as data privacy concerns and organizational resistance to change, and continuously refining personalized marketing strategies based on data-driven insights. Overall, the study highlighted the transformative potential of leveraging big data analytics to drive customer engagement, satisfaction, and revenue growth in the hospitality sector. Unique Contribution to Theory, Practice and Policy: The Relationship Marketing Theory, Technology Acceptance Model (TAM) and Service Dominant Logic (SDL may be used to anchor future studies on leveraging big data analytics for personalized marketing strategies in the hospitality sector. The study provided several recommendations for advancing theory, practice, and policy in the industry. It suggested further exploration of the intersection between big data analytics and relationship marketing theory, emphasizing the importance of understanding employees' attitudes towards data-driven initiatives. Practically, the study recommended investing in data infrastructure, analytics capabilities, and fostering a culture of data-driven innovation within hospitality organizations. Policy-wise, it advocated for the development of industry standards for data privacy and skills development, as well as fostering collaboration between stakeholders to drive innovation and knowledge exchange in the field. Keywords: Leveraging, Big Data Analytics, Personalized Marketing Strategies, Hospitality Sector, Relationship Marketing

Sustainability marketing when introducing a new product to the market

Methods. The study of the problems of marketing development was based on the conceptual foundations of the theory of sustainability marketing. As methodological approaches, SNW-analysis was used – for the purpose of researching the factors of the marketing environment, BCG matrix – for the analysis of product potential. Specific tools of scientific research were used: statistical methods – to demonstrate the dynamics of financial and economic indicators of the enterprise's activity; comparison – when comparing the prices of commodity products. Results. There are analyzed the marketing activities of a large company, a leader in the mineral water market, a part of a large corporation IDS Group Ukraine, a well-known trademark «Morshynska». The analysis of the internal environment of the enterprise, in particular, the SNWanalysis for TM «Morshynska» is carried out. It is determined that the growth of awareness of ecology and sustainable development can stimulate demand for environmentally friendly products, including mineral water. It is determined that sustainability marketing is the formation of heterogeneous demand on the basis of sustainability and care for the environment, long-term prospects for the development of society. The focus of the enterprise's marketing strategy on eco-standards of products, as well as the expansion of the manufacturer's range, is very reasonable. Novelty. Based on the results of the analysis, it is determined that the enterprise PJSC MZMV «OSCAR» should use a diversification strategy to open a new direction of its products – «green marketing». Practical value. The conducted analysis allows to improve the management of marketing activities of manufacturing enterprises in the plane of sustainable development.

Psychological Mechanism of Flowing Male Stars' Cross-gender Endorsement on Young Women's Consumption Behavior

The purpose of this study is to explore the psychological mechanism of cross-gender endorsement of mobile male stars on young women's consumption behavior. Through literature review, current situation analysis and empirical research, this paper reveals the psychological motivation and influence behind this phenomenon. It is found that the cross-gender endorsement of flowing male stars has a significant impact on young women's consumption behavior, which is mainly realized through psychological mechanisms such as attention attraction, emotional identity and conformity psychology. Enterprises should make full use of this phenomenon and formulate targeted marketing strategies to meet the consumption needs of young women. Based on these findings, this paper provides enterprises with a series of marketing strategies and suggestions for young women's market. This study not only enriches the relevant theories of consumer psychology and marketing, but also provides a useful reference for enterprises to formulate effective marketing strategies.

Pengaruh Corporate Governance Terhadap Nilai Pasar Saham di Pasar Modal

This research aims to determine the influence of corporate governance on share market value in the capital market. The research results show that corporate governance has a significant influence on stock market value. The results of the analysis show that corporate governance has a significant positive influence on stock market value. The results of this research contribute to capital market theory and practice, as well as providing useful information for investors and capital market policy developers, and overall, the implementation of good corporate governance practices can increase the company's credibility and value in the eyes of investors, thereby increasing stock prices. higher.

QUANTUM MARKETING

Industrial revolution 4.0 and 5.0 is driven by exponential disruptions in consumers lives, caused by a deluge of emerging technologies. The world is changing with such unprecedented speed and disruption that traditional marketing theories, strategies and practices are failing. Quantum marketing is a term that refers to the application of quantum principles, such as superposition, entanglement, and uncertainty, to marketing strategies and practices. It involves leveraging data analytics, AI, and other technologies to personalize marketing efforts and create more targeted and effective campaigns. The idea is to harness the power of quantum-inspired algorithms to optimize marketing outcomes and enhance customer engagement. This Thematic paper takes into account key ideas and issues related to Quantum marketing. KEYWORDS: Quantum Marketing, Chief Quantum Marketing Officer, Consumer Behaviour and relationship, Traditional Vs Quantum Marketing.

Quantum Temporal Winds: Turbulence in Financial Markets

This paper leverages turbulence theory from physics to examine the similarities and differences between financial market volatility and turbulent phenomena on a statistical physics level. By drawing analogies between the dynamics of financial markets and fluid turbulence, an innovative analytical framework has been developed to enhance our understanding of the complexity inherent in financial markets. The research methodology involves a comparative analysis of several national stock market indices and simulated turbulent velocity time series, with a particular focus on key statistical properties such as probability distributions, correlation structures, and power spectral densities. Furthermore, a financial market capital flow model has been established, and corresponding solutions have been proposed. Through computational simulations and data analysis, it was discovered that financial market volatility shares some statistical characteristics with turbulence, yet there are significant differences in the shape of probability distributions and the timescales of correlations. This indicates that although financial markets exhibit patterns similar to turbulence, as a multivariate-driven complex system, their behavioral patterns do not completely correspond to natural turbulence phenomena, highlighting the limitations of directly applying turbulence theory to financial market analysis. Additionally, the study explores the use of Bézier curves to simulate market volatility and, based on these analyses, formulates trading strategies that demonstrate practical applications in risk management. This research provides fresh perspectives for the fields of financial market theory and econophysics, offering new insights into the complexity of financial markets and the prevention and management of financial risks.

Stochastic pairwise preference convergence in Bayesian agents.

Beliefs inform the behavior of forward-thinking agents in complex environments. Recently, sequential Bayesian inference has emerged as a mechanism to study belief formation among agents adapting to dynamical conditions. However, we lack critical theory to explain how preferences evolve in cases of simple agent interactions. In this paper, we derive a Gaussian, pairwise agent interaction model to study how preferences converge when driven by observation of each other's behaviors. We show that the dynamics of convergence resemble an Ornstein-Uhlenbeck process, a common model in nonequilibrium stochastic dynamics. Using standard analytical and computational techniques, we find that the hyperprior magnitudes, representing the learning time, determine the convergence value and the asymptotic entropy of the preferences across pairs of agents. We also show that the dynamical variance in preferences is characterized by a relaxation time t^{★} and compute its asymptotic upper bound. This formulation enhances the existing toolkit for modeling stochastic, interactive agents by formalizing leading theories in learning theory, and builds towards more comprehensive models of open problems in principal-agent and market theory.

Exploring idyllic healing: developing a multi-sensory image scale for idyllic life and its impact on restorative effects and travel intention

ABSTRACT Under the theme of “idyllic healing”, this article explores the sensory images of idyllic life and their impact on restorative effects and travel intention to reveal the potential for sensory attraction and restorative effects in idyllic tourism destinations. Moreover, research indicates that imagination possesses significant positive emotional and restorative effects. However, empirical validation within the field of tourism is limited, necessitating further scholarly investigation. The article contains two progressive studies. Study 1 constructed an idyllic life multi-sensory image scale containing seven dimensions: vision, audition, haptic sense, taste, olfaction, kinesthesia and atmospheric sense, based on online text data. Study 2 used structural equation modelling to investigate the relationship between sensory dimensions, verified the influence mechanism of sensory images on restorative effects and travel intention, and found that atmospheric sense and restorative effects played an important mediating role. Through the development of the idyllic life multi-sensory image scale, this paper visualises the sensory image of idyllic life and reveals the positive contributions of imagined sensory images associated with an idyllic life to recovery effects and travel intention, underscoring the significant role of imagination, expanding the field of research in cognitive psychology, providing literature support for the integration of mental health and tourism and recreation, and highlighting the potential of rural destinations as healing places. Moreover, the relationship between the sensory dimensions of idyllic life is verified, which enriches the theory of sensory marketing. This study identifies specific sensory elements that enhance restorative experiences and will help to their translation into measurable environmental variables using psychophysics. Building on this foundation, further research into tourism dosage, this approach aims to objectify perceptions and support the scientification and quantification of travel prescriptions. Additionally, the research is expected to facilitate the future quantification of sensory perceptions and establish optimal standards for physical environmental stimuli in rural tourism settings.

Pedagogical aspects of improving communication skills of university students

Objective: pedagogical conditions that contribute to the development of communicative self-sufficiency of students of higher educational institutions. Method: The theoretical and methodological basis of the study consists of the following components: the basics of the general theory of management and management, the analysis of management in the field of education, as well as the main principles of marketing as a methodology for the activity of any enterprise in the conditions of a market economy, the theory and practice of marketing, marketing concepts in the field of education , as well as work in the field of marketing of additional education and management of educational systems. Areas of pedagogical innovation are also taken into account. Results: The article clarifies the essence and content of the concept of "communicative self-efficacy of university students". The pedagogical content of the process of formation of communicative self-efficacy of university students has been clarified. The evaluation diagnostic toolkit was theoretically substantiated, developed and tested, taking into account the criteria, indicators and levels of formation of the communicative self-efficacy of university students. Contribution: Pedagogical conditions for the formation of communicative self-efficacy of university students were developed and implemented, and their effectiveness was experimentally verified. It is substantiated that the communicative self-efficacy of university students is a personal meta-quality that reflects the conscious mastery of productive strategies and tactics of communication, confidence in one's own possibilities of their implementation and achievement of constructive results, which ensures effective and flexible communicative behavior in various spheres of activity.

Pengaruh Content Marketing dan Online Customer Review pada Media Instagram terhadap Keputusan Pembelian di Krav.ery

Krav.ery is a custom cake business that was founded in June 2020, during the Covid-19 pandemic. Krav.ery uses Instagram social media in marketing their products and services, by uploading interesting and consistent content. The increased use of Instagram as a marketing medium can also be seen from the creativity of businesses in producing interesting content that is relevant to the pandemic situation. Because of that, many do s of Krav.ery's products and services through the content they upload. This has made Krav.ery experience an increase in sales during the pandemic until now, because the Content Marketing and s found on Krav.ery have increased customer purchasing decisions.Theories used to support this research are content marketing theory, online customer review theory, and purchasing decision theory. In this study, content marketing and online customer review as independent variables and purchasing decisions as the dependent variable. The objects of this research are content marketing, online customer review, and purchasing decisions on purchasing decisions at Krav.ery. The data collection technique used in this study is a communication technique by distributing questionnaires electronically via Google Forms to 105 respondents. The sampling technique used is a non-probability sampling technique with a judgment sampling approach. The procedure used for model testing and data processing is using the SBM SPSS Statistic 20 software. The results obtained from the data analysis test in this study indicate that variables X1 (content marketing) and X2 (s) affect variable Y (purchasing decisions), namely that there is a positive influence between content marketing and online customer review on consumer purchasing decisions at Krav.ery This is shown by the results of research on visual communication variables influencing purchase intention variables. The conclusion of this study is to test 105 respondents who have purchased and consumed products from Krav.ery, stating that there is a positive influence of content marketing and online customer review on Krav.ery on purchasing decisions at Krav.ery

The Shifting Reasons for Beveridge Curve Shifts

We discuss how the relative importance of factors that contribute to movements of the US Beveridge curve has changed from 1959 to 2023. We review these factors in the context of a simple flow analogy used to capture the main insights of search and matching theories of the labor market. Changes in inflow rates, related to demographics, accounted for Beveridge curve shifts between 1959 and 2000. A reduction in matching efficiency, that depressed unemployment outflows, shifted the curve outwards in the wake of the Great Recession. In contrast, the most recent shifts in the Beveridge curve appear driven by changes in the eagerness of workers to switch jobs. Finally, we argue that, while the Beveridge curve is a useful tool for relating unemployment and job openings to inflation, the link between these labor market indicators and inflation depends on whether and why the Beveridge curve shifted. Therefore, a careful examination of the factors underlying movements in the Beveridge curve is essential for drawing policy conclusions from the joint behavior of unemployment and job openings.

Who holds the reins? Context-dependent resource allocation in the mutualism between fig trees and their fig wasp pollinators.

Mutualisms are consumer-resource interactions, in which goods and services are exchanged. Biological market theory states that exchanges should be regulated by both partners. However, most studies on mutualisms are one-sided, focusing on the control exercised by host organisms on their symbionts. In the brood-site pollination mutualism between fig trees and their symbiont wasp pollinators, galled flowers are development sites for pollinator larvae and are exchanged for pollination services. We determined if pollinator galls influenced resource allocation to fig inflorescences called syconia and considered feedbacks from the host tree. We experimentally produced syconia containing only seeds (S), only pollinator galls (G) or seeds and galls (SG) with varying number of introduced female pollinator wasps, i.e., foundress wasps. Biomass allocation to syconia was affected by foundress numbers and treatment groups; SG treatments received highest biomass allocation at low foundress numbers, and both G and SG treatments at high foundress numbers. Seeds are important determinants of allocation at low foundress numbers; galls are likely more influential at high foundress numbers. Most allocation in the G and SG treatment was to the syconium wall, likely as protection from parasitoids and temperature/humidity fluctuations. Dry mass of individual seeds and wasps (except at low foundress numbers) was unchanged between treatment groups, indicating seeds and wasps regulate resource flow into them, with lower flow into galls containing the smaller males compared to females commensurate with sexual dimorphism. We demonstrate the importance of considering the direct role of symbionts in accessing resources and controlling exchanges within mutualisms.

From Enchantment to Action: How Tourists’ Experiences Drive Revisit Intention

Considering the increasing trends of traveller’s visiting various destinations, it is critical to investigate the role of customer experience and experience quality in promoting revisiting destination to boost the business particularly for beach cities. Therefore, the present study examines the role of customer experience (CE) in explaining the revisit intention (RI) of tourists to re-visit the destination and attempts to assess the effect of experience quality (EQ), perceived value (PV), and customer satisfaction (CSAT) as mediators. The inter-relationships, which are based on strong theoretical underpinning of Expectancy Disconfirmation Theory and Extended Theory of Planned Behavior, are investigated using a multi-dimensional and hierarchical approach, resulting in a model fit. This study employed a survey-based design by collecting responses from 634 respondents who has recently visited destinations for leisure. PLS-SEM was employed to assess the model fit and path coefficients. The study found that CX significantly influences the behavioral intention of customers to re-visit the destination which was recently visited. Further, the research does not find significant mediation between EQ and CSAT to RI. However, a PV significantly mediates between CE and behavioral intention. This study adds value to service marketing theory in numerous ways. First, it reveals the effect of CE on RI; second, it establishes that all mediators play a significant role in improving the effect of customer experience over revisit destination. Considering the significant findings, this research also supports managers in designing and implementing market-oriented strategies to enhance CE from the destination, thereby positively affecting RI of the destination.

Factors Influencing the Employability of Teachers’ University Students: An Empirical Study from Sichuan Province, China

Introduction: This paper explores the complexities of employability among graduates of teachers' universities within the evolving landscape of China's higher education and labor market. Drawing from market demand theory and aligning with the emphasis on "Employment" in the 20th National Congress Report of the Communist Party of China, the study meticulously analyzes the multifaceted dimensions of employability, encompassing human capital, psychological capital, and career identity. Through a cohesive theoretical framework, the research unveils the nuanced intricacies of employability, providing valuable insights for academia and practical application. Objective: The research objectives of this study are to analyze the individual factors that influence the employability of teachers' university students, test the model and hypotheses regarding the individual factors that influence the employability of teachers' university students, and explain the reasons behind each significant individual factor that influences the employability of teachers' university students and explore their interrelationships. Theoretical Framework: It includes a literature review on labor market theory as a moderating variable. The relationships among these variables are examined, leading to the development of the research conceptual framework for the employability of teachers' university students and the formulation of hypotheses based on theory and literature analysis. Method: To ensure the reliability and validity of the findings, this study employs a quantitative research approach. The sample is selected using proportional sampling and systematic sampling techniques, which enhance the representativeness of the sample. A questionnaire is adapted from previous studies to collect data on the employability of teachers’ university students. The use of a validated questionnaire from past research ensures the consistency and comparability of the data collected. Results and Discussion: Based on the quantitative research data, it is evident that human capital, encompassing students' professional skills, practical skills, and generic skills, along with psychological capital, comprising self-efficacy, optimism, hope, and resilience, play a pivotal role in shaping the employability of teachers' university students. And career identity also can enhance the employability of teachers’ university students.

Looking at the bid picture: A framework for identifying reverse auctions in ecological systems.

Biological market theory can be used to explain intraspecific cooperation, interspecific mutualism, and sexual selection through models of game theory. These models describe the interactions between organisms as two classes of traders (buyers/sellers) exchanging commodities in the form of goods (e.g. food, shelter, matings) and services (e.g. warning calls, protection). Here, we expand biological market theory to include auction theory where bidding serves to match buyers and sellers. In a reverse auction, the seller increases the value of the item or decreases the cost until a buyer steps forward. We provide several examples of ecological systems that may have reverse auctions as underlying mechanisms to form mutualistic relationships. We focus on the yellow baboon (Papio cynocephalus) mating system as a case study to propose how the mechanisms of a reverse auction, which have the unintended but emergent consequence of producing a mutually beneficial outcome that improves collective reproductive benefits of the troop in this multi-female multi-male polygynandrous social system. For the yellow baboon, we posit that the "seller" is the reproductively cycling female, and the "buyer" is a male looking to mate with a cycling female. To the male, the "item for the sale" is the opportunity to sire an offspring, the price is providing safety and foraging time (via consortship) to the female. The "increasing value of the item for sale" is the chance of conception, which increases with each cycle since a female has resumed cycling post-partum. The female's sexual swelling is an honest indicator of that cycle's probability of conception, and since resident males can track a female's cycle since resumption, there is transparency. The males presumably know the chance of conception when choosing to bid by offering consortship. Across nature, this reverse auction game likely exists in other inter- and intraspecific social relationships. Considering an ecological system as a reverse auction broadens our view of social evolution and adaptations through the lens of human economic structures.

Influence of Service Quality on Customer Loyalty in Luxury Hotel Chains in Tanzania

Purpose: The aim of the study was to assess the influence of service quality on customer loyalty in luxury hotel chains in Tanzania. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study indicated a strong correlation between the two factors. High service quality consistently leads to increased customer loyalty within this segment of the hospitality industry. Studies have revealed that luxury hotel guests place significant emphasis on personalized service, attention to detail, and exceptional experiences. When these expectations are consistently met or exceeded, guests are more likely to exhibit loyalty behaviors, such as repeat visits, positive word-of-mouth recommendations, and a willingness to pay premium prices. Additionally, service quality has been found to play a crucial role in shaping guests' perceptions of value and satisfaction, which further contributes to their loyalty. Consequently, luxury hotel chains that prioritize and maintain high levels of service quality are better positioned to foster long-term relationships with their clientele and achieve sustainable competitive advantage in the market. Implications to Theory, Practice and Policy: Expectancy-disconfirmation theory, service profit chain theory and relationship marketing theory may be used to anchor future studies on assessing influence of service quality on customer loyalty in luxury hotel chains in Tanzania. Practitioners in luxury hotel chains can leverage the empirical findings to inform strategic decision-making and enhance service delivery. Policymakers and industry stakeholders can utilize the empirical evidence to advocate for policies that support service quality enhancement initiatives within luxury hotel chains.

Moderating role of Financial Literacy on the Relationship between Behavioural Biases and Real Estate Investment Performance in Kenya

In contemporary finance matters, financial literacy has been dubbed a key component of investment performance. This study sought to explore the theoretical perspective of financial literacy and its impact on real estate performance in Kenya. The study was guided by heuristics theory, prospect theory, herding theory and investment market theory. The study results indicate that financial literacy moderates the relationship between behavioural biases and performance of real estate industry in Kenya. Based on these findings, the study recommends that when evaluating investments, investors should avoid at barely looking at the risk and return characteristics of that individual investment but also consider the role and impact of financial literacy on investment performance

Green marketing is a logical answer to the consumer society

In a very short time, green marketing has become a new trend in the orientation of companies in the world, where it represents a new face of modern marketing theory and is the answer to the current consumer society. The aim of this paper is to study the consumer society, its characteristics and consequences on the community as a whole. The consumer today is no longer just a passive observer, but an active participant in the events - Such a role of the consumer in the modern market necessarily leads to a different marketing approach of companies. The conducted research aims to identify the green marketing concept and clarify the boundaries and elements associated with the new marketing concept. The research concluded that green marketing is the application of traditional marketing practices, putting environmental protection first as a priority when determining the elements of the marketing mix from product design, pricing, distribution and promotion. Also, it has been proven that green marketing is not limited to just one sector, but to world-leading experiences in almost all industrial branches.