The formulation $$\begin{aligned} \min _{x,y} ~f(x)+g(y),\quad \text{ subject } \text{ to } Ax+By=b, \end{aligned}$$minx,yf(x)+g(y),subjecttoAx+By=b,where f and g are extended-value convex functions, arises in many application areas such as signal processing, imaging and image processing, statistics, and machine learning either naturally or after variable splitting. In many common problems, one of the two objective functions is strictly convex and has Lipschitz continuous gradient. On this kind of problem, a very effective approach is the alternating direction method of multipliers (ADM or ADMM), which solves a sequence of f/g-decoupled subproblems. However, its effectiveness has not been matched by a provably fast rate of convergence; only sublinear rates such as O(1 / k) and $$O(1/k^2)$$O(1/k2) were recently established in the literature, though the O(1 / k) rates do not require strong convexity. This paper shows that global linear convergence can be guaranteed under the assumptions of strong convexity and Lipschitz gradient on one of the two functions, along with certain rank assumptions on A and B. The result applies to various generalizations of ADM that allow the subproblems to be solved faster and less exactly in certain manners. The derived rate of convergence also provides some theoretical guidance for optimizing the ADM parameters. In addition, this paper makes meaningful extensions to the existing global convergence theory of ADM generalizations.