Purpose This paper aims to define the socio-spatial considerations of apartment users in Cairo, during their decision-making process. It provides a set of socio-spatial guidelines for professional architecture designers that are based on regionalist sociological theories and the evaluation of participant responses. These guidelines can also help users choose better plan configurations or make socially conscious adjustments as formal residential interiors in Egypt are not arranged based on social interaction at home or the cultural specificity of the region. On the other hand, users have little clue about choosing better plan configurations for sustainable social relationships. Moreover, the private housing sector has mostly neglected the social boundaries that traditionally shaped home interiors. This is because the designers focus on physical attributes to satisfy market demand and economic aspects. Design/methodology/approach The research reviewed past literature on the impact of different home arrangements relative to inhabitant and social relationships. Simultaneously, preliminary open-ended sorting surveys were undertaken at the Cityscape 2020 exhibition. Based on the results, a comprehensive online survey was developed to map the socio-spatial preferences of users. Finally, a sample of 150 apartment plans was analyzed by using the justified plan graph (JPG) theory to reveal the most common arrangements in the speculative market, measuring unit depth. Findings The findings of this study will benefit the following: practitioners, including architects and real estate developers, will be able to learn about end-user preferences and offer better products (residential units). Designers can rely on a reference that visualizes recommended home arrangements in the form of justified graphs. This research will expose the academic theories that currently shape residential plans and those that are overlooked and need to be applied. Academics, on the other hand, will learn about the market, and the extent of the influence of architectural theory. Originality/value The value of this paper lies in the gathering of theoretical recommendations on traditional home arrangements and investigating the preferences of both professionals and laypeople when choosing between apartments. The open-ended study in this research will test its efficiency in the Egyptian context and serve as a reference for future social studies. It highlights the importance of cultural adequacy and how to design homes related to local residents’ natural lifestyle, by doing so, people will be able to overview the options available in the market and how to manipulate their own houses to control or encourage different social interactions.
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