Theoretical Gap Research Articles

Parasocial Interactions of Indonesian Beauty Vloggers in the Digital Age: Do they Impact Purchases by Millennial Netizens?

The research objective of this study is to determine the impact of parasocial interactions on consumers' propensity to purchase cosmetics in the digital age. The other aim of this study is to elucidate how hedonism, social attractiveness, and physical beauty affect parasocial interactions. The originality of this study is the integration of theories in the research model, namely the parasocial interaction theory, social identity theory, and theory of reasoned action. The main goal of this study is to fill a theoretical and practical gap by answering the question of how internal and external factors significantly influence online purchase intention. Beauty vloggers' physical and social attractiveness is used to explain the external variables, while hedonism is used to explain the internal factors. The researchers used a positive paradigm and a quantitative approach. Data from well-known media platforms, such as Instagram and YouTube, were gathered. The sample of subscribers to beauty vlogger accounts numbered 450 and they were surveyed using a purposive sampling technique. The data were examined using the outer and inner models of Smart PLS through Structural Equation Modeling. This study shows that parasocial interactions entirely offset the effect of physical and social attractiveness on purchase intention in the digital age. The external variables affect how millennials interact with beauty vloggers more than the internal variables do. Therefore, it is distinctive how millennial netizens use the Instagram and YouTube platforms in parasocial interactions, using beauty vloggers as influencers. Given the results, managers should engage with the influencers to create collaborations and manage social media channels to interact with audiences who are involved with beauty vloggers.

Problems Faced by Rural Area Students at Madrasah Tsanawiyah in Learning English Speaking

This study investigates the process of acquiring English speaking skills, emphasizing the indispensable role of grammar, vocabulary, and pronunciation in facilitating effective communication between speakers and listeners. Acknowledging the critical need for learners to command these core components of the English language, this research specifically targets students residing in rural locales. Utilizing a qualitative methodology, the investigation centred on eighth-grade students from a Private Madrasah Tsanawiyah, chosen via convenience sampling. Data were garnered through observations, interviews, and questionnaires, revealing that issues related to practical application of skills were more pronounced than theoretical knowledge gaps. Notably, the findings indicate that a lack of confidence significantly impedes skill development, with 80% of challenges linked to this factor, compared to 72% associated with knowledge deficiencies in language production. In light of these insights, the research underscores the paramount problem of inadequate skill factors among students. Consequently, it advocates for English teachers to exhibit superior pedagogical competence, highlighting the necessity for educators to deploy effective teaching methodologies within the instructional framework.

Complete Neural Networks for Complete Euclidean Graphs

Neural networks for point clouds, which respect their natural invariance to permutation and rigid motion, have enjoyed recent success in modeling geometric phenomena, from molecular dynamics to recommender systems. Yet, to date, no architecture with polynomial complexity is known to be complete, that is, able to distinguish between any pair of non-isomorphic point clouds. We fill this theoretical gap by showing that point clouds can be completely determined, up to permutation and rigid motion, by applying the 3-WL graph isomorphism test to the point cloud's centralized Gram matrix. Moreover, we formulate an Euclidean variant of the 2-WL test and show that it is also sufficient to achieve completeness. We then show how our complete Euclidean WL tests can be simulated by an Euclidean graph neural network of moderate size and demonstrate their separation capability on highly symmetrical point clouds.

Towards Stability and Generalization Bounds in Decentralized Minibatch Stochastic Gradient Descent

Decentralized Stochastic Gradient Descent (D-SGD) represents an efficient communication approach tailored for mastering insights from vast, distributed datasets. Inspired by parallel optimization paradigms, the incorporation of minibatch serves to diminish variance, consequently expediting the optimization process. Nevertheless, as per our current understanding, the existing literature has not thoroughly explored the learning theory foundation of Decentralized Minibatch Stochastic Gradient Descent (DM-SGD). In this paper, we try to address this theoretical gap by investigating the generalization properties of DM-SGD. We establish the sharper generalization bounds for the DM-SGD algorithm with replacement (without replacement) on (non)convex and (non)smooth cases. Moreover, our results consistently recover to the results of Centralized Stochastic Gradient Descent (C-SGD). In addition, we derive generalization analysis for Zero-Order (ZO) version of DM-SGD.

The dynamic capabilities approach as the bridge between employee diversity and innovation

Recent events like the COVID-19 pandemic but also dynamic yet consistent changes like the technological revolution have transformed the business environment but also the context for Human Resources Management. The diversification of the workforce is a fact, yet organizations very often struggle to fully use the potential of their diverse workforce. The article shows a new approach to diversity management, through the lens of dynamic capabilities, on the example of innovations show how to use diversity for organizational benefits. To examine how diversity may influence innovation an exploratory, qualitative research has been designed. Nineteen in-depth-interviews with board members and directors of IT companies have been conducted. The results show, that when focusing on innovation functional diversity, or more broad verity, are of primary importance. The analysis of the interviews allowed for the identification of three dynamic capabilities: acquiring, conversion, and application of variety which transform diversity into innovation. The article shows, to fully draw from diversity a new approach to diversity management is required. It contributes to the ongoing debate on the future and new directions for diversity management and fills an existing theoretical and research gap by adding the dynamic capabilities approach to the discussion

Wildlife Volunteer Tourism: Scientific and Educational Contributions in South Africa

Wildlife volunteer tourism has evolved into a popular form of sustainable tourism in South Africa. This form of tourism can exhibit both positive and negative impacts on a host destination. However, limited research has examined the potential contributions of wildlife volunteer tourism in South Africa. This paper focuses on filling this theoretical gap by investigating the scientific and educational contributions of wildlife volunteer tourism in South Africa. An exploratory qualitative approach was followed, where seven managers of volunteer tourism organisations were interviewed in August and September 2022. Thematic analysis was used to analyse the data. From the results, it is clear that wildlife volunteer tourism makes significant scientific and educational contributions. However, funding remains a challenge. The results provided an increased understanding of wildlife volunteer tourism in South Africa, and is valuable to managers, and contributes to the current discourse on volunteer tourism as an emerging market segment.

Fair Use and the Judicial Search for Meaning

Are courts capable of deciphering the true meanings of artworks? Is it reasonable for them to try? Recent litigation between the Warhol Foundation and the photographer Lynn Goldsmith brought these questions into sharp focus. Fair use, the limited exception to the otherwise exclusive property rights granted to copyright owners, requires courts to assess the meaning of a secondary work so that they can determine whether the secondary use is sufficiently “transformative” to qualify for the fair use defense. Warhol used Goldsmith’s photo of Prince as the basis for his silkscreen, which he called the Orange Prince. Was it infringing, or was it fair use? What did Warhol’s work mean? Despite the centrality of this doctrinal question in all fair use disputes, neither courts nor scholars have ever devised a methodology for assessing new meaning. The theoretical vacuum has led to unpredictable and inconsistent case law. Warhol provided the Supreme Court with a rare opportunity to sharpen methodology, but the Court declined, leaving a pernicious theoretical gap at the heart of the fair use doctrine. This Article provides a much-needed judicial basis for assessing new meaning. By weaving together doctrinal analysis—with insights drawn from existing case law—and art theory, the Article provides a framework that courts can utilize to determine whether new meaning exists. First, the Article proposes a methodology that allows courts to determine whether there is new meaning without forcing judges to try to find—in vain—what a work of art “really” means, a doctrinal and theoretical dead end that, to date, has yielded painfully inconsistent case law. Second, the proposed methodology not only relieves judges from the impossible task of figuring out what a work of art means, but also provides a clearer standard for when new meaning is transformative. Third, the suggested standard for transformativeness provides a useful method for finding a healthy balance between free speech and economic rights, which are inevitably at odds with each other in fair use disputes. By recognizing that creative works have unique interpretive demands and that the judge’s role should be to inquire into meaning rather than to legislate it, the Article provides our courts—as well as fair use practitioners—with a clearer path forward than our current jurisprudence allows.

Circular supply chains theoretical gaps and practical barriers: A model to support approaching firms in the era of industry 4.0

Unlike linear supply chains, Circular Supply Chains (CSCs) require return flows able to capture additional value and involving different stakeholders. The successful interaction of Circular Economy and Industry 4.0 (I4.0) towards a circular, efficient, and competitive transition of current supply chains is unveiled by both current state of theory and practice. Notwithstanding literature’s multiple attempts to flank supply chains in this complex shift, the several theoretical frameworks proposed by academics are still not fully capable of bridging linear supply chains to their transitions towards circularity due to a lack of systemic, company-specific, and practical approaches. In addition, practical impediments, risks and treats hindering CSCs development are still under-investigated and, therefore, further research is required in this domain. To address these gaps, this paper aims to develop and propose a model able to support companies in approaching the transition towards CSCs, also embedding guidelines and recommendations in the different steps of this path. The model has been conceptualized based on five I4.0-driven CSCs categories recently proposed through a systematization of the knowledge extant in literature (I4.0 enabling technologies, performance tools and indicators, challenges and barriers, business models and strategies, best practices) and on a gap analysis performed in literature to unveil theoretical gaps and practical barriers in the CSC domain. Finally, the model has been refined and validated by ten selected academic experts through an online asynchronous survey, leading to the detection of seven recurrent practical barriers (lack of tax policies and incentives, weak environmental laws and regulations, limited financial resources and support, high investments and implementation costs, lack of coordination and collaboration among the SC members, lack of technological resources and infrastructures, lack of compatibility and integration of technical platforms) as the most critical in the CSC transition. The model, structured in four main phases (conceptualization, design, implementation and measurement) and grounded on the five categories derived from the literature, addresses each of the steps of the CSC transition according to circular strategies and optimal digital technologies. Managerial implications emerge from the systematization and categorization of methods, approaches and warnings operated in the model proposed. The model turns to be capable of enhancing the realization of the entire CSC process in a digital context, acting against the CSC theoretical gaps and practical barriers detected in the gap analysis conducted in this research.

Reflection of the Japanese Consciousness and Worldview in the Context of Globalization in the Novels of Haruki Murakami.

Contemporary literature encompasses not only works but also culture, defining the processes of the past preserved in the memory of posterity. Haruki Murakami influenced the shaping of this modern culture to a great extent. The research purpose is to investigate the phenomenon of Haruki Murakami analysing the components of the collective and individual consciousness of the Japanese nation in his fiction. At the methodological level, the following methods of analyzing literary phenomena were used in the training to solve the set tasks: hermeneutic interpretation and sociological method. The research reveals the main features of the urban world of the Japanese society portraying it in progress (from the post-war period to the present moment). The evolution process is portrayed as detachment, independence and solitude. The literary factors reflect both internal spiritual relations and global intercultural links. At the same time, the writer portrays Japan as a country experiencing technological and informational progress, thereby declaring that it is ready to accept and participate in the world changes and become a part of the globalisation process. The writer has made a great contribution to the treasury of Japanese literature and his works are considered an important part of the intercultural interactions between countries they are trying to achieve in a global world. The results close the theoretical and empirical gaps in the literature and literary criticism and contribute to the analysis of the cultural and literary traditions of Japan.

Wine tourism as a catalyst for green performance: the mediating role of green knowledge sharing

ABSTRACT As the global wine industry faces the pressing challenges of sustainability, the exploration of wine tourism emerges as a key tool to promote the dissemination of sustainable practices developed by wineries. In this context, the present research focuses on analyzing the impact of wine tourism on the green performance of Spanish wineries, as well as the mediating effect of green knowledge sharing on this linkage. In addition, age, size and membership in a protected designation of origin are introduced as control variables to increase the precision of the cause-effect relationships examined. The study proposes a conceptual model based on previous studies, which is tested using structural equations with data collected from 196 Spanish wineries between September 2022 and January 2023. The findings of the research reveal the existence of a positive and significant relationship between the development of wine tourism and the green performance of Spanish wineries, as well as the partial mediation of green knowledge sharing in this association. The uniqueness and significance of this study can be attributed to several crucial factors. On the one hand, it enhances the understanding and knowledge regarding the advantages associated with wine tourism development. On the other hand, this study contributes to the literature by offering a comprehensive exploration of how wine tourism serves as a catalyst for green performance among Spanish wineries, filling theoretical and practical gaps as it examines the mediating role of green knowledge exchange in this dynamic, an aspect so far scarcely explored in the academic literature.

Вербальные фатические паттерны в русско-, немецко- и англоязычном экзаменационном дискурсе

The central task of the presented research is to describe the consideration of actual patterns as culturally fixed communicative formulas implemented by senders in order to establish, maintain or interrupt/terminate a communicative contact and achieve the initial communicative intention. From the standpoint of the integrative-comparative approach being developed, combining the achievements of various scientific fields, an attempt is made to fill in some theoretical and methodological gaps in this subject area, including the definition of the phatic function of communication is clarified and a step is taken to develop a systematic representation of contact patterns as means of its verbal expression. The object of the study is the phatic function of communication, the subject is contact patterns. As the research material, the fragments of texts of the Russian-, German- and English-language examination discourse as a multidimensional broad-context education, the core of which is the communicative situation "exam", represented by a variable set of relevant event moments, are analyzed. Each of the highlighted event moments of this situation (greeting, introduction, ticket offer /selection, preparation of the answer, response, additional questions, evaluation of the answer, gratitude, farewell) is correlated with a conventional set of phatic patterns in Russian, German and English. The nomenclature of national factual patterns is illustrated by concrete examples from the corresponding national corpora. The actual patterns are classified taking into account the contextual environment, the initial communicative intention, convolution/unfoldment, the presence or absence of emotional and axiological coloring. There are actual patterns that are actualized mainly by the examiner or examinee, and patterns that can be implemented by all participants in this communicative situation. Prospects for further research are outlined, first of all, the hierarchical ordering of contact patterns and the accentuation of their performativity.

Stakeholders’ perceptions of hydrogen and reflections on energy transition governance

BackgroundThere is a race to innovate, develop or create hydrogen production technologies to accelerate energy transition and create a hydrogen economy. Acceptance has been used in social science literature as a lens through which to anticipate possible challenges surrounding hydrogen technologies. However, very few studies problematize perceptions and focus on the production of hydrogen. Hence, this study aims to bridge these theoretical and empirical gaps using a mixed-method approach based on semi-structured interviews (n = 7) and a questionnaire survey (n = 73) to understand stakeholders’ perceptions of hydrogen production sources through a social construction of technology lens.ResultsThe findings suggest a tendency to favor hydrogen produced from renewable sources and to reject hydrogen produced from non-renewable sources. All the examined groups conform to this pattern. Their perceptions are based on prior knowledge of hydrogen technologies, with participants seeking information from specialized sources or from activities promoted by their organizations. Participants anticipate that hydrogen will be generated primarily through renewable energy sources and utilized where direct electrification is unfeasible. In addition, they envisage that the hydrogen economy will enhance energy democracy through representative participation in decision-making. Nevertheless, it is acknowledged that the topic is limited to certain social groups and kept away from the public eye. Furthermore, unlike the benefits, the perception of risk appears to have no impact on perceptions’ construction. High confidence in science appears to minimize the recognition of potential risks and bolster the recognition of potential benefits. There is, however, a lot of uncertainty about the possible real impacts of the hydrogen economy.ConclusionsThere appears to be a collective perspective on hydrogen production sources, indicating the existence of social representations. Nevertheless, group attitudes and backing towards hydrogen vary. The participants identify hydrogen as a matter that remained unnoticed for over a decade, despite its prominent position in the policies and economic approaches of numerous countries. The topic has been relegated to third parties. This exclusion of civil society from decision-making may justify the NGO group's critical stance towards hydrogen. Moreover, it suggests that energy democracy, which is based on information dissemination and participation, is not being achieved.

Quality Analysis in Psychology Research on Human Resource Management in the Manufacturing Industry

This bibliometric study explores the quality of research in psychology concerning Human Resource Management (HRM) practices within the manufacturing industry. With a focus on assessing trends, patterns, and gaps in existing literature, the study employs a systematic approach to evaluate the depth and rigor of scholarly inquiry. Through a comprehensive analysis of publication metrics, including citation counts, authorship patterns, and thematic clusters, key insights emerge regarding the state of HRM research in manufacturing. Findings reveal a dynamic landscape characterized by diverse thematic clusters, ranging from the psychological dimensions of HRM to strategic practices and organizational behavior. While certain areas receive significant attention, such as psychology, strategic HRM, and HRM practices, others, including human capital management and industrial relations, are relatively underexplored. This study highlights the importance of addressing methodological inconsistencies and theoretical gaps to advance both theoretical development and practical implications in HRM research within the manufacturing sector.

Determinants of students’ satisfaction: Higher education perspective

The intention of this paper is to verify students’ satisfaction through service quality, institutional image, and intake quality from a higher education perspective. To satisfy this objective, the study collected 303 data points randomly from North South University, Brac University, and United International University, the top three non-government institutions in Bangladesh. Results exhibited that service quality, institutional image, and the intake quality of students are statistically significant predictors of student satisfaction. As a result, these factors are appropriate for explaining student satisfaction. From a practical point of view, academicians, scholars, and practitioners should emphasize service quality, intake quality of students, and institutional image as major determinants of student satisfaction. It is challenging to maintain student satisfaction in institutes of higher learning. University administrators will have a great deal of opportunity to make useful judgments for boosting student satisfaction by comprehending this point of view and this study's conceptual model. Additionally, this research would have a big impact on both policymakers and academics. This study concentrated on aspects of higher education that students highly value. To fortify this conceptual model, the study incorporated "intake quality of student" as an independent variable for determining student satisfaction, which is a fairly extraordinary effort to expose a theoretical gap.

Factors influencing Digital Transformation Success: A Study on a Sri Lankan Commercial Bank

The purpose of this research was to identify the most influencing factors to the success of Digital Transformation (DT) journey of a commercial bank in meeting the digital savvy, dynamic customer demand in the banking business. The study has focused on the predominant stages of Digital Transformation, various theoretical models related to DT, the influence of the DT over Banking Industry, Benefits, Challenges and Barriers of DT along with various internal factors influencing Success of DT. The expansion of the DT phenomenon at national level over the years with the regulatory influence has urged Commercial Banks to digitally transform to be in the competition. The low success rate reported consistently for a considerable period in the selected commercial bank was identified as the Research problem for the study. The respondents have been selected from the population of managerial level employees and the scaling down of DT success had been concentrated on the empirically used “Digital Maturity Model”. The conceptual framework consists of four independent variables contributing to DT success most cautiously selected by researchers from the previous literature on the higher frequency in simultaneous research. The Author recommends the strategies and measures to increase the low success rate reported in the DT initiatives of the Banks such as (1) Recognizing Change and urgent response (2) Strategic Alignment (3) Reinvigoration of Culture (4) Training and upskilling workforce (5) Business perspective Technology disruption (6) Significance on Data Culture and (7) Digital Product Development. The research significantly covers the theoretical gap in the DT discipline in local context and by assessing the internal factors subject to inside-out approach anticipating making a reference to support sustainable future growth in the Digital Business in the Banking Industry despite the limitations of individuals researching on a typical discipline like Digital Transformation. Keywords: Digital Business, Digital Maturity Model, Digital Savvy, Digital Transformation.

Toward indigenous methodologies and environmental peacebuilding: A study on water projects in Nepal

Environmental peacebuilding, both in research and practice, demonstrates the potential of preventing, minimizing, and mitigating conflict, particularly in postwar societies. However, the complexities of the environment have not yet been fully considered. In consequence, environmental peacebuilding may involuntarily perpetuate violence instead of building peace. The paper aims to begin filling these theoretical and methodological gaps by critically examining the conceptual aspects of the “environment.” Studying through a postcolonial lens and applying indigenous methodologies, the paper reorients environmental peacebuilding scholarship by focusing on the politics of two drinking water projects in the eastern hills of Nepal. The study highlights the theoretical and methodological challenges of overemphasizing material aspects of resources that are embedded within the “environment.” The paper contends that the environment should not be deemed important only from material and usability perspectives but also for its historical and sociopolitical dimensions within the local community context. The paper concludes that ignoring these dimensions further obscures the conceptual and practical interlinkages between the environment, conflict, and peace. This, in turn, can undermine environmental peacebuilding efforts, a crucial approach to addressing climate change-induced conflict.

Calculation Model of Drainage Radius of Single-Layer/Multi-Layer Commingled Gas Production Wells in a Closed Constant-Volume Gas Reservoir and Its Application

Gas drainage radius is the most important parameter for determining reasonable well spacing. However, the drainage radius of both single-layer and multi-layer commingled gas production wells cannot be directly obtained through reservoir well tests. In order to address the above challenge, for single-layer gas production wells in a closed constant-volume gas reservoir, a calculation model for drainage radius is derived using the modified flowing material balance method. The results indicate that the calculated error of this model is only 0.73% and much smaller than that of the flowing material balance method (5.78%), implying its high accuracy. For multi-layer commingled gas production wells, another calculation model of drainage radius is established by coupling the pseudo-steady-state production capacity equation with the material balance principle. The research results demonstrate that the novel calculation model has a maximum relative error of only 2.33% and requires only two production profile tests to rapidly calculate the drainage radius of each layer within the gas reservoir, suggesting its satisfactory simplicity, significant efficiency and high precision. The proposed calculation models of drainage radius achieve a convenient and rapid calculation for both single-layer and multi-layer commingled gas production wells, and fill the theoretical gap in efficient calculation of drainage radius for a closed constant-volume gas reservoir.

A study of subjective evaluation factors regarding visual effects of daylight in offices using machine learning

Daylight has a positive impact on the health, pleasure, and productivity of office workers. Analyzing how environmental parameters affect daylight's visual effects can help effectively evaluate daylight sensation and assist architects in creating more appropriate daylight environments. The study explores the impact of different daylight environments on occupants' perception via extensive controlled daylight experiments in Harbin, China. Based on the experimental results, we find two common factors in the visual effects of daylight through exploratory factor analysis and confirmatory factor analysis. Take the evaluation factors (daylight satisfaction and daylight complexity) with the highest factor loading coefficient in each common factor as an example, construct a predictive model based on the XGBoost algorithm and validate its performance. Then, the SHAP (SHapley Additive exPlanations) method is used to analyze the influence mechanism of feature parameters and their interaction combinations on the visual effects of daylight in office spaces. The results indicate that the feature parameter Ltask/Lm significantly impacts daylight satisfaction and complexity. The interaction combination between feature parameters Ltask/Lm and Ltask significantly influences daylight satisfaction evaluation. In contrast, the combination of Lmed and Daylight Glare Probability (DGP) contributes the most to daylight complexity. The study addresses theoretical and technical gaps in the visual effects study of daylight through questionnaire assessment and explanatory analysis, enhancing the precision and scientific rigor of daylighting design.

Code-switching and Code-mixing: A gap in the Stuttering Literature

Code-switching and code-mixing are self-management communication strategies for bilinguals to achieve a specific communication goal. Interestingly, bilingual children and adults who stutter use code-switching as a speaking strategy whenever they anticipate stuttering. However, there is a lack of comprehensive reviews and clear explanation of code-switching and code-mixing behaviors in bilingual stuttering adults and children. Thus, the present narrative review focuses on identifying studies and its gaps related to code-switching and code-mixing behaviors in stuttering. Only studies that directly tested the code-switching and code-mixing abilities of bilingual children and adults with stuttering or assessed these skills via self and parent reports were included. The findings comprised seven research from the literature on stuttering and code-switching and mixing, of which only three were published as articles, one as a thesis, two as unpublished dissertations, and one as a conference poster. Furthermore, not all of the published research focused solely on code-switching, and none of the studies concluded that code-switching is a deliberate communication strategy adopted by bilingual children and adults who stutter. Population, theoretical, methodological, knowledge, and empirical research gaps have all been found from the literature. In addition, a thorough investigation ought to concentrate on the nature, types, levels and self-reported experiences of code-switching and mixing among the bilingual children and adults who stutter.

Research on an evaluation rubric for promoting user's continuous usage intention: a case study of serious games for Chinese cultural heritage.

The sustainable development of serious games dedicated to Chinese cultural heritage faces challenges due to the lack of prolonged user engagement and iterative optimization based on long-term user feedback. This situation not only hinders the sustainable growth of these games but also limits the transmission of Chinese cultural heritage, a problem that demands urgent attention yet remains under-acknowledged. This study synthesizes literature to unearth user needs from three dimensions: motivational use, quality requirements of games, and continuous usage intention. It identifies 14 influential factors, including cognitive satisfaction, immersion satisfaction, and achievement satisfaction. Drawing from the User Experience Rubric for Educational Games-CH (UEREG-CH) evaluation rubric and the Delphi method, these factors are expanded into an evaluation system model comprising six primary indicators, 14 secondary indicators, and 38 tertiary indicators. The analytic hierarchy process (AHP) is utilized for expert scoring to assign weights to each indicator. This is combined with the fuzzy comprehensive evaluation method to arrive at a final user score of Z = 3.4228, indicating that the evaluation rubric is close to 'good' and has received positive user feedback. Ultimately, this generates an evaluation rubric tailored to the specific context of serious games for cultural heritage. By integrating qualitative and quantitative methods, this paper confirms the scientific and rational nature of the evaluation rubric. The study aims to establish a user-approved rubric that encourages continuous usage intention, thereby providing effective guidance for game developers and assisting users in selecting appropriate games, while also addressing the theoretical gap in the field of evaluation for serious games related to cultural heritage.