The study analyzed user preferences and expressive characteristics of design components for vertically oriented educational video content on vertical media platforms. Through a literature review, theoretical background was established, and design components were derived. A case study on content from the Photoshop YouTube account and focus group interviews (FGI) involving five experts helped design evaluation criteria. An experiment with 48 participants measured their preferences and the importance of characteristics for each component. Results showed clear preferences for certain design components like screen, caption font, and sound. Specific expressive characteristics deemed important included 9:16 aspect ratio, top and bottom placement, outline clarity, text box readability, and voice clarity. Subsequent research aims to provide foundational data for vertically oriented educational video content production on vertical media platforms.