Thematic Village Research Articles

MSME Jatirejo: Together With KKN MB Posko 10 UIN Walisongo Semarang, Exploring the Diversity of MSME Products in the Tourism Village of Jatirejo Subdistrict.

This research discusses the economic potential and creativity of the community in Jatirejo Village, particularly through thematic approaches and Micro, Small, and Medium Enterprises. (MSME). The village of Jatirejo is famous for its various themes, including the Thematic Village of Kolang-Kaling (KOKOLAKA) in RW 1, which has become the icon of the area. The KOKOLAKA Village has 11 businesses processing kolang-kaling, including candied treats, crackers, meatball tofu, and Nasi Guling, which is a signature cuisine of Jatirejo. In addition, Jatirejo Village also has the Chili Pepper Thematic Village (KAMBERA) in RW 2, the Red Ginger Thematic Village (KAJERA) in RW 3, and the Green Fresh Farm (GFF) in RW 4. This culinary diversity not only meets daily food needs but also becomes a product that can be exported to other regions. This research also emphasizes the importance of digital marketing strategies to enhance sales and the popularity of MSME products, as well as identifying the challenges they face. Thus, Jatirejo Village can be said to be one of the areas with strong economic potential and high creativity, with various thematic types and small and medium enterprises (MSMEs) that demonstrate the local community’s dedication to developing the local economy and improving the quality of life for its residents.

Inovasi Kolaboratif Mahasiswa KKN MB Posko 10 UIN Walisongo dalam Pengembangan Taman Kajera di Kelurahan Jatirejo, Kota Semarang

This study aims to measure the impact of Kajera Park development in Jatirejo Village as part of the KKN MB Posko 10 UIN Walisongo program on community welfare and sustainable development. The research method used interviews and participatory observation by KKN students. The results showed that Kajera Park successfully improved environmental quality and served as a center for inclusive socio-economic activities. The Kajera Thematic Village initiative also developed red ginger-based MSME products that significantly improved the local economy. Despite challenges in terms of funds and manpower, student and community collaboration has proven effective in promoting sustainable development. The Kajera Thematic Village model can be used as a reference for other community development programs in Indonesia.

Model Model Manajemen Strategi Dalam Pengembangan Kampung Tematik Di Kota Tangerang

Background – The results of the prior assessment of thematic villages by the Tangerang City Government have not found maximum results, because thematic villages that are included in the main cluster are still below fifty percent. This shows that the performance of thematic village organizations still needs to be improved. Aim – This study aims to find a management strategy model in developing thematic villages in Tangerang City. Thematic villages have the opportunity to support the development of Tangerang City through good strategic management. Design / Methodology / Approach – The approach used in this research is qualitative. The object of research is thematic villages in Tangerang City. Informants are the leaders of thematic villages, the determination of informants is done purposively, using purposive sampling technique. Data collection techniques used observation, interview documentation and triangulation. Data analysis using the Miles and Huberman model, namely data reduction, data presentation and conclusion drawing. Findings – This study show that most thematic villages in Tangerang City have not used a strategic management model in developing thematic villages in the form of determining a vision, conducting an environmental assessment, setting goals and implementing strategies. Conclusion – Institutional strengthening needs to be carried out through the implementation of a management strategy model assisted by the Tangerang City Bappeda. Research Implication – The implications of this study, with the results of the study in the form of a strategic management model can be used as input for the development of management science. Limitations – with a qualitative approach, the research results cannot be generalized. So for areas that have different characteristics from Tangerang City, more in-depth research is needed. But with this research, a strategic management model will be found in the development of thematic villages.

Pembuatan Video Promosi Ekowisata Kampung Manggis, Pauh, Padang

Video profile is a short video designed to introduce an individual, company or organization to the public. It is information about the existence of an object such as product, service, or area which has its own uniqueness, aimed to increase public awareness and trust through a clear picture of the subject being presented. Such video could be published on various media as a part of a marketing campaign. English Department of Politeknik Negeri Padang carried out activity to create a profile/promotional video in one of the thematic villages in Padang City, namely Kampung Manggis, which is located on Limau Manis sub-district, Pauh District. Being potential area in Padang city, this thematic village is the central area of mangosteen fruit in which 80% of the mangosteen productions in the city are from this area. Kampung Manggis is the second-largest mangosteen producer in West Sumatra, providing high-quality mangosteen for both domestic and international markets. Moreover, as an area that is also potential to become one of Padang City's agro tourism destinations, it is necessary to introduce and recommend the place to broader public through right media. There were three stages implemented in creating the video profile; pre-production, production, and post-production. The result was a five minutes-twelve second-video profile, which hopefully, will grade the existence of this thematic village to public after being uploaded to social media

Digital Transformation Socialization in Supporting the Micro, Small Medium Enterprise (MSMEs) of Bulak Village

MSMEs have an important role in the village economy. They create jobs, contribute to infrastructure development and increase employment income. MSMEs are also able to take advantage of local potential, such as natural resources and cultural wisdom, to develop products that are relevant to the needs of the local community. MSMEs play a role in distributing development results. Digital transformation is a global phenomenon that refers to a massive shift from analog to digital systems and processes. This is a fundamental change spurred by the rapid development of information and communication technology. Bulak Village is a village located in Kendal Regency, Central Java. This village has the potential of MSMEs that can be developed through the sustainability of the digital era. However, many Bulak residents still do not understand how to use technology as a facilitator of their business. It is necessary to socialize about digital transformation for MSMEs owner in Bulak village so that MSMEs become wider in marketing their products. The Method are The method used in this socialization activity is an offline seminar method involving various elements Starting from academics, thematic village activists, MSMEs actors in the village and the community common. The seminar participants who attended were very enthusiastic in listening to the material presented by the speakers. After delivering the material, some participantsgave questions that were still confused regarding the use of digital platforms to the speakers. This activity was held by a team of students from Walisogo State University's real work lecture.

Revitalization of thematic villages through red ginger cultivation in Mulyorejo Village, Malang City

The Covid-19 pandemic has significantly impacted society, causing an economic crisis. The thematic village program is a community empowerment effort based on the unique potential characteristics of local communities. This community service program aims to strengthen the concept of thematic villages through the revitalization of the Ginger Red Thematic Village in RW 07, located in Mulyorejo Village, Sukun District, Malang City. The methods applied include outreach, assistance, and improvement of urban farming facilities for red ginger cultivation. The results of this community service program show that the revitalization of the Red Ginger Thematic Village has succeeded in increasing the function of the greenhouse, supporting the urban farming program, and increasing the number of successfully cultivated red ginger plants by the local community. This program represents a significant step in supporting economic recovery and community empowerment amidst the crisis caused by the Covid-19 pandemic.

Policy Model of Thematic Village Development Based Pentahelix in Realizing Sustainable Development Goals

This research aims to explore the policy model of thematic village development based on the pentahelix approach and its implementation in East Java, Indonesia. By examining the concept of pentahelix and its integration into thematic village development, the study discusses the role of each stakeholder in advancing villages towards sustainable goals. The research adopts a policy research approach, utilizing a mix-method (qualitative and quantitative) analysis. Data collection involves macro-level analysis through documents and interviews with government officials, and micro-level analysis focusing on village-level policy implementation through document studies, interviews, and observations. Data analysis follows the Miles, Huberman, and Saldana model, ensuring data validity through triangulation. The study delineates the stages of the policy model, including agenda setting, formulation, implementation, and evaluation. Agenda setting highlights the transition from addressing underdeveloped villages to empowering them. Formulation involves collaborative efforts among various stakeholders, leading to comprehensive policy plans. Implementation includes financial support allocation and technical assistance, ensuring transparency and collaboration across sectors. Evaluation assesses the policy's impact on achieving Sustainable Development Goals, demonstrating positive outcomes such as increased village autonomy and awareness of development indices. This research contributes to understanding the implementation of the pentahelix-based thematic village development model in East Java, providing insights into collaborative policy formulation and its impact on sustainable development goals. The findings offer practical implications for policymakers, emphasizing the importance of multi-stakeholder collaboration in addressing complex societal challenges.

Opportunities and Challenges for Developing Thematic Villages for the Independence of Malang City

Opportunities and Challenges for Developing Thematic Villages for the Independence of Malang City

Pemberdayaan Masyarakat Melalui Revitalisasi Nasi Berkat Berwadah Besek di Kampung Budaya Polowijen

Polowijen Cultural Village is one of the thematic villages which is a tourist destination in Malang City. However, the renewal of local heritage in this village still does not have identification so there will be a rebranding of the Nasi Berkat renewal in the village. The aim of this update is to increase culinary appeal and preserve local heritage. Based on statistical data from the Malang City Culture and Tourism Office, the number of visitors to Polowijen Cultural Village shows a significant increasing trend. In 2015, the number of visitors only reached 1,500 people, but in 2022, there will be an increase of more than 1,566% to reach 25,000 people. This increase shows that efforts to develop this cultural village are starting to produce extraordinary results. This update involves various steps, from identifying local ingredients to promoting culinary destinations. This program is implemented through a rebranding method which includes: (1) Strengthening Identity and Quality, (2) promotion and marketing, (3) Monitoring and evaluation. This dedication notes the update method, results, and expected implications. This article provides a detailed look at successful update methods and hopes for the future. It can also be a source of inspiration for other communities looking to strengthen their local heritage through culinary innovation, while still upholding traditional values.

Pendampingan Penyusunan Unique Selling Point di Desa Wisata Borobudur, Kabupaten Magelang

The presence of Borobudur as one of the five Super Priority Areas (DSP) Tourism development needs to be carried out by participating in developing the surrounding area: first, so that the duration of tourist visits in Borobudur can be longer because there are other geographically integrated magnets that can be visited, and secondly so that it is sustainable If a tourist destination can maintain its presence, the community around the location of the Borobudur Temple destination must benefit from the existence of that destination. The existing Borobudur Temple is surrounded by a number of villages which support it, so the Directorate of Regional Tourism Destination Development I of the Ministry of Tourism and Creative Economy then agreed that 3 villages around Borobudur Temple should be prioritized for developing tourist villages, namely Karanganyar Tourism Village, Karangrejo Tourism Village and Borobudur Village. Borobudur Village itself has responded to this business opportunity with plans to develop the unique potential in each hamlet through the Thematic Village Program, and of the 21 new hamlets, 6 hamlets have started to discover potential and develop it, 15 other hamlets are still in the process of exploring potential. The Tidar Magelang University Community Service Team responded to this situation and provided education about the need to develop a tourist village based on the unique potential that exists in the village. The uniqueness of the product/service must differentiate it from products from other tourist villages and be in line with what tourists expect. This understanding is useful for the management of a tourist village so that they can focus on its development and have an optimal impact on improving the welfare of the surrounding community.

Thematic Villages Assessment

Thematic Villages Assessment

Cultural Tourism Management and Tourist Perceptions in Realizing Sustainable Tourism in Polowijen Cultural Village, Malang City

Polowijen Polowijen Cultural Village (PCV) is one of the thematic villages in Malang City that carries the theme of cultural education as a preservation effort. In 2019-2022, PCV experienced a decrease in the number of tourist visits. Many other factors affect the number of tourist visits. The lack of maximum role of the government and local communities in preparing PCV and the existence of tourism management and tourist perceptions is one of the factors that can affect the number of tourist visits. The purpose of this study was to determine tourism management in PCV; determine the perception of tourists towards tourist attractions in PCV; determine the relationship between age and latest education to tourist perceptions at tourist attractions in PCV. This research is descriptive with a quantitative approach, so the method used is survey. Data analysis includes descriptive, Likert measurement, and chi square test. The results of this study indicate that the strategies carried out by PCV include: a). uniting thoughts between POKDARWIS and the local community; b). increasing activities in PCV that are varied and segmented; and c). cooperating with various parties who want to support the implementation of activities in PCV. PCV’s program is to improve and enhance existing activities through collaboration with various parties. The problem faced by PCV is the lack of Human Resources (HR) in the participation of POKDARWIS management and the local community. Tourists’ perceptions of PCV tourist attractions are categorized as good. However, there are shortcomings that need to be corrected by the manager. In the relationship between age and the last education of respondents on the perception of tourists at PCV tourist attractions, it is known that there is no significant relationship.

Perancangan Kampung Tematik River Tubing Mayangsari Menjadi Destinasi Wisata Kota Semarang

Thematic villages have a big role in reducing the poverty rate in Semarang City. The existence of tourism-oriented development will encourage thematic villages to have more impact on the people's economy. The River Tubing Mayangsari thematic village has the potential to be developed, therefore there is a need for planning and design recommendations for tourist destinations. The method used is a quantitative and qualitative descriptive analysis approach in data analysis and data collection techniques using field techniques and literature/document studies. The results obtained in this service are recommendations for socio-economic planning and infrastructure design for the Mayangsari River Tubing. This community service is expected to become a consideration and recommendation for the Regional Development Planning Agency for the City of Semarang in bringing the Mayangsari River Tubing Thematic Village to a Tourist Destination in the City of Semarang.

Preservasi Pengetahuan Budaya Dan Kearifan Lokal Sebagai Program Berkelanjutan Di Perpustakaan Kampung Budaya Polowijen

Polowijen Village is one of the villages that has historical heritage in Malang City. The local wisdom and traditional culture maintained today have made the Polowijen sub-district designated as the thematic village by the Mayor of Malang in 2017 with the name Kampung Budaya Polowijen. Its research helps preserve and promote the Polowijen cultural village so that global influences and foreign culture do not erode it. It is necessary to encourage this existing culture in various media, guide residents, and conduct audio-visual documentation, which can later be utilized for the next generation. This writing uses a descriptive method that describes the implementation of the best practice concept that has been carried out to save and preserve the cultural and indigenous knowledge in the Kampung Budaya Polowijen. The results of this writing activity are in the form of documentation relating to cultural activities and local wisdom in the Kampung Budaya Polowijen. The preservation activities' output was quite diverse: first, an online knowledge directory; second, a collection of cultural objects on Android application-based; third, repackaging the video documentation in a CD Drive and a pocketbook.

Nonconformism, Social Identity, and Self-efficacy of Women Leaders of Thematic Villages

The specific aim of this study was to explore whether traits typified as particularly expected in the management of thematic villages: nonconformism, social identity, and self-efficacy are present in their 57 female leaders. The following questionnaires were applied: Creative Behavior Questionnaire (CBQIII); J.E. Cameron's Social Identity Scale (STS) and Generalized Self-Efficacy Scale (GSES). The analysis revealed significant relationships between nonconformism and self-efficacy. Nonconformism was negatively associated with the social identity of leaders of thematic villages. Social identity was negatively connected to self-efficacy, especially with its component centrality.

EDUKASI TATA KELOLA DAN PENYEMBELIHAN HEWAN QURBAN SECARA SYAR’I PADA KAMPUNG TEMATIK DRUM BUJANA

Educational activities on the governance of the syar'i slaughter of sacrificial animals are carried out at the At-Tauhid mosque which is the location of the Bujana Drum thematic village which is the assisted village/village of the Insan Pembangunan Indonesia University. There were 12 participants in the activity consisting of lecturers, students, heads of DKM/mosque administrators and the community. The activity begins with a request, implementation of activities, and preparation of the final report by the implementing team. The objectives of the activity include educating DKM management and the community in managing and slaughtering sacrificial animals in accordance with the sunnah. Governance that must be carried out by the DKM management and the community in slaughtering and distributing the appropriate sacrificial animals so that the DKM administrators and the community both understand correctly about the management of sacrificial animals, the qurban contract and the procedures for slaughtering, distribution of qurban meat

Bojong Renged Village Government Development Communication Strategy in Empowering Entrepreneurship through Thematic Village Program

The empowerment of entrepreneurship is of paramount importance in Indonesia, especially in rural areas, as an effort to enhance the well-being of the community. The thematic village program is considered one of the effective methods to facilitate entrepreneurship empowerment in rural areas. However, the success of this program greatly depends on the right communication strategies to promote and raise awareness about entrepreneurship within the community. This research aims to identify the types of effective communication strategies in building awareness and promoting the thematic village program for entrepreneurship empowerment in Bojong Renget Village. The theoretical framework used is Dell Hymes' SPEAKING framework, which will analyze the research subject from aspects such as Setting, Participants, Ends, Acts, Key, Instrumentalities, Norms, and Genre. This research employs a qualitative method with a descriptive approach. The result of this research is that the Bojong Renget Village Government is striving to enhance the economic potential and self-reliance of the community by prioritizing entrepreneurship. They involve individuals who are unemployed in the Thematic Village Program. Nevertheless, communication barriers between the village government and the village community remain a challenge in implementing entrepreneurship empowerment and the Thematic Village Program. The novelty of this research lies in its specific focus on communication strategies in entrepreneurship empowerment through the thematic village program in Bojong Renget Village.

Optimalisasi Wisata Kampung Batik Semarang Sebagai Permukiman Yang Berbasis Sejarah

Having been a center for batik activities in the past but experiencing suspended animation in 1970, the condition of the batik village after independence actually experienced a dark period including the title of being a slum village, unsafe because it was a den of criminals and always flooded. Kampung batik is known as an ancient village, whose formation coincided with the history of the city of semarang, its fate experienced ups and downs. However, in 1980, batik craftsmen attempted to revive semarang batik production, although it was not yet optimal due to capital constraints and inadequate human resources in terms of skills. Starting from the concerns that occurred in this historic settlement, the semarang city government carried out the revitalization of the batik village in 2005 and experienced rapid progress until the enactment of regional regulation (perda) no. 14 of 2011 concerning the establishment of batik villages as cultural heritage through the establishment of a thematic village program. The research method is qualitative research with historical methods, which includes heuristics (collecting sources), criticism, interpretation, and writing down facts. The data collection techniques used were interviews, observation and document study. The results of the research can be concluded that batik villages with cultural potential and through community empowerment have become one of the batik producing areas as well as cities with cultural tourism destinations in central java province.

Determinants of Farmer's Participation in Implementation Community Empowerment: A Case Study of Thematic Village in Indonesia

Farmer participation has been in the spotlight in agricultural socio-economy academia as a tool to induce sustainable agricultural development. Farmer participation should be present as a basic human need and human right. However, farmer participation is often hampered due to unequal power relations. This condition makes community empowerment programs often fail, and farmer participation becomes ineffective. The research aimed to analyze the influence of the determinants of farmer participation. The research location conducted was Wates Village, Semarang City, Central Java in July – September 2022. This study uses quantitative methods with SEM-PLS analysis tools and descriptive quantitative. A purposive sampling method was used for Respondents, with total respondents of 125 farmers. Observations and Interviews were used in data collection using questionnaires. The data were analyzed using descriptive analysis and scored using a Likert scale and Structural Equation Modelling (SEM) method. Two variables in this research showed no significant direct effects between individual characteristics and the intensity of program activities with farmer participation. In other conditions, there is a significant direct influence between the environment and socioeconomic with farmer participation. Environmental and socioeconomic aspects influence farmer participation in community empowerment programs. This condition can mean the farmer can express their aspirations and participate. The practical implications of the results of this research can be used to optimize empowerment programs that involve farmers to be independent and implement sustainable farming practices. Reducing the risk of failure that may occur, can also facilitate the performance of agricultural extension workers in delivering programs.

Penyuluhan Bahaya Kesehatan Akibat Gadget pada Anak dan Remaja di Wilayah Kelurahan Purwosari Kota Semarang

A gadget is a small electronic device that has many functions, is designed with high technology, is practical to use, and is constantly undergoing updates. The use of gadgets is growing very quickly in all age groups, especially children and adolescents. The dangers of using gadgets can have an impact on the physical and psychological condition of the child. In 2019 and 2020 there was an increase in the number of children who had to be referred to psychiatric hospitals related to gadget addiction, soit was necessary to socialize about the dangers of gadgets in health. The purpose of this community service is to increase children's knowledge about the health hazards caused by the use of gadgets. Activities in the form of socializationabout gadgets and their dangers to health, with material in the form of understanding, types of gadgets, health impacts caused, and how to control and prevent them. The methods used are socialization, giving leaflets, and interactive discussions. The subjects targeted were children and adolescents assisted by the Nareswari Thematic Village, Purwosari Village, North Semarang District. The results of community service showed a higher knowledge score after socialization than before counseling.