Cultural Tourism Management and Tourist Perceptions in Realizing Sustainable Tourism in Polowijen Cultural Village, Malang City

Abstract

Polowijen Polowijen Cultural Village (PCV) is one of the thematic villages in Malang City that carries the theme of cultural education as a preservation effort. In 2019-2022, PCV experienced a decrease in the number of tourist visits. Many other factors affect the number of tourist visits. The lack of maximum role of the government and local communities in preparing PCV and the existence of tourism management and tourist perceptions is one of the factors that can affect the number of tourist visits. The purpose of this study was to determine tourism management in PCV; determine the perception of tourists towards tourist attractions in PCV; determine the relationship between age and latest education to tourist perceptions at tourist attractions in PCV. This research is descriptive with a quantitative approach, so the method used is survey. Data analysis includes descriptive, Likert measurement, and chi square test. The results of this study indicate that the strategies carried out by PCV include: a). uniting thoughts between POKDARWIS and the local community; b). increasing activities in PCV that are varied and segmented; and c). cooperating with various parties who want to support the implementation of activities in PCV. PCV’s program is to improve and enhance existing activities through collaboration with various parties. The problem faced by PCV is the lack of Human Resources (HR) in the participation of POKDARWIS management and the local community. Tourists’ perceptions of PCV tourist attractions are categorized as good. However, there are shortcomings that need to be corrected by the manager. In the relationship between age and the last education of respondents on the perception of tourists at PCV tourist attractions, it is known that there is no significant relationship.