Abstract In contentious politics and deliberation, emotions function as rhetorical resources to substantiate claims and as evaluative criteria to assess social ties among actors. For social movements, then, emotions are vital in framing demands and sustaining collective participation. Grounded on accounts gathered from Filipinx lgbtqia+ rights movement through oral history interviews and analyzed through narrative and thematic approaches, this article illustrates the role of emotions when adherents deliberate with various interlocutors. I argue that advocates utilize affective ties to expand access to deliberative institutions and to sustain discussions of their claims. I also submit that specific ideologies motivate the idealization of particular affective norms when activists engage specific interlocutors. Hence, emotions figure in the movement both as framing tools and deliberative norms that need to be deliberated as well.