Reviewed by: When Movies Were Theater: Architecture, Exhibition, and the Evolution of American Film by William Paul Wes D. Pearce When Movies Were Theater: Architecture, Exhibition, and the Evolution of American Film. By William Paul. New York: Columbia University Press, 2016. 426 pp. $40 paper. With his new book, When Movies Were Theater: Architecture, Exhibition, and the Evolution of American Film, William Paul has provided readers with a revelatory way to think and critique the early years of film exhibition in the United States. Focusing primarily on the first thirty years of film exhibition, and with special attention paid to New York City, Paul challenges many of the mythologies surrounding the early years of American movie exhibition. Paul's book is meticulously researched and is a rewarding and provocative exploration of a history many people think they already know. Much of Paul's analysis concerns the study of how the architecture of the "movie house" affected both the reception and the evolution of the exhibition of movies. That is, despite the "infinite reproducibility" of the motion picture, Paul argues, "how the image is situated in architectural space" (5) greatly affects spectatorship. I am old enough, although just barely, to remember when movie houses had just one screen, when the interiors of movie houses where awash with outrageous architectural details (such as a proscenium stage) and gloriously campy decor, and when the auditorium fell silent as the giant curtains swept open to reveal the movie screen and the start of something "magical." It is this connection between the site of exhibition and the reception of the "performance," or, as Paul suggests, an "[o]ngoing reciprocal relationship between movies and theaters, between text and context, [End Page 342] that has shaped both our expectations and our actual experiences of what a movie is" (19), that occupies the core of this book. When Movies Were Theater is more than just a revisionist history of early American film history; it is part architectural history, part popular culture history, and part theater history. Of particular interest to theater scholars is Paul's contention that, until the late 1920s, film exhibition and reception (and to an extent production) were inextricably connected to the aesthetics and reception of "legitimate theater."1 Paul challenges the notion that film and legitimate theater were immediate rivals and references many instances in the first thirty years of the twentieth century when film borrowed heavily from legitimate theater in order to legitimize the "moving images." For example, in chapter 2, "Store Theaters: A Radical Break," Paul draws upon several sources, including theater impresario/ moving picture exhibitor S. L. Rothapfel to detail the importance of presenting a varied and deliberate program of moving shorts. This successful type of exhibition programing copied aspects of vaudeville: "The vaudeville inheritance, then, was not left behind when movies moved from the vaudeville theater to a different home [the storefront theater]: rather, it is key to the development of motion pictures" (65). Earlier, Paul suggests that reception of motion pictures and the acceptance of late nineteenth-century staging practices (i.e., realism) both benefited from a new architecture that rejected the horseshoe auditorium and replaced it with an auditorium in which all the seats faced the "picture frame" stage. This new architectural arrangement provided a solution that solved "issues around realism for both live theater and motion pictures" (41). "Realism on stage and realism in motion pictures were oddly connected for contemporary viewers" (41), but the shared experience of the "new" theatrical architecture, be it the storefront theater for motion pictures or a state of the art live theater, allowed spectators to internalize the commonalities of space and reception rather than the differences of the artistic form. One last example of how motion picture exhibition drew heavily from legitimate theater practices to normalize the motion picture experience is found in chapter 5, "Uncanny Theater." In this chapter, Paul discusses the increasingly common practice of motion pictures being exhibited in legitimate theaters and the ensuing problem of space, insofar as "screens at the time ranged from twelve to twenty feet, [and] an 'ordinary stage opening' is … 'forty or fifty feet across'" (195). The solution was the evolution of the...