Norfloxacin, an antimicrobial agent, has been recurrently observed in municipal wastewater facilities, posing a conjectured threat to human health and environmental integrity. Herein, novel ternary heterojunction of WO3/ZnO-modified g-C3N4 was fabricated utilizing the impregnation technique for the organic pollutant degradation, presenting a significant challenge. XRD, XPS, TEM, HR-TEM, SEM, EDS, BET, EIS, Mott-Schottky, ESR, PL, photocurrent, and DRS techniques were used to explore the structural, morphological, textural, and optical features of the produced materials. In this ternary system, ZnO served as an electron transfer conduit, facilitating the formation of a heterojunction interface between the semiconductor constituents. Establishment of the S-scheme within the charge transfer dynamics of the heterojunction markedly augmented charge separation, enhancing the efficacy of the photocatalytic activity. Under optimized conditions via the DoE software (i.e.; photocatalyst dosage: 0.54 g/L, NOR concentration: 25.87 mg/L, Irradiation time: 41.71 min and pH: 6.9), 97.19 % of NOR elimination was achieved by the optimized 20-WZC photocatalyst with a pseudo-first-order kinetic model (k = 0.05 min−1). ESR data, alongside quenching experiments, corroborated the pivotal involvement of O2−, OH, and h+ in the NOR degradation mechanism. The investigation of NOR's potential decontamination pathways was performed using HRLC-MS. TOC analysis revealed a significant mineralization of 82.45 %, indicating the conversion of NOR into H2O, CO2, and other degradable substances. The optimized photocatalyst also demonstrated notable efficiency in the degradation of Tetracycline: 98.15 %, Ciprofloxacin: 93.27 %, Methylene Blue: 98.89 %, and Enrofloxacin: 91.54 % pollutants. The photocatalytic activity of the 20-WZC catalyst remained consistently high, without significant reduction, over five successive cycles.