A series of Eu(III) complexes were obtained following the template condensation of 2-quinolinecarbohydrazide and 2,6-diacetylpyridine, namely: [Eu(H2pbqh)(NO3)3]·MeOH (1), [Eu(Hpqh)(NO3)3]·2MeCN (2), [Eu(H2pbqh)(SCN2)(MeOH)2](SCN) (3) and [Eu2(pbqh)2(NO3)2(H2O)2]·2.5MeOH (4). The structures of complexes and a new H2pbqh ligand (N',N'''-((1E,1′E)-pyridine-2,6-diylbis(ethan-1-yl-1-ylidene))bis(quinoline-2- carbohydrazides)) were elucidated by single-crystal X-ray diffraction. H2pbqh coordinate pentadentate ONNNO and forms mononuclear complexes 1 and 3. The bis-deprotonated ligand pbqh2- act as hexadentate/bridging mode generates the binuclear complex in 4. The partially condensed ligand Hpqh, tetradentate ONNO, was recorded in complex 2. The crystallographic results reveals that the coordinated H2pbqh/Hpqh ligands and Eu3+ cation form a planar structure in these complexes and nitrate anions coordinate chelate, completing the coordination sphere of Eu3+. The solid state photoluminescent emission was investigated highlighting the nitrate complexes 1 and 2 that exhibit red intense luminescence (λmax = 618 nm). Moreover, the computational calculations reveal different pathways of energy transfer from ligand to Eu3+ electronic states explaining the luminescent behavior.