This article examines the theoretical and methodical aspects of territory marketing. The use of territory marketing tools is aimed at active interaction with the potential market, in particular, consumers of territorial services. The further development of the country involves the introduction of strategic and tactical tools for marketing territories. For the effective use of marketing opportunities of a specific city (village, community), forecasting is carried out, based on a comprehensive analysis of the potential of markets in a certain territory. Management of the socio-economic development of a modern city can be carried out through the performance of basic functions. These functions include planning to achieve strategically important indicators of the city's development, organization, motivation and coordination of the activities of all subjects and objects of management in order to achieve the planned indicators, as well as the function of auditing the effectiveness of such activities. In market conditions, the internal needs and development trends of the city, considered as a social organism, are increasingly taken into account. Territorial marketing acts as a tool for the strategic development of the territory and the most comprehensive approach to solving its problems. Marketing possibilities of the territory represent attractive directions of action for the purpose of socio-economic development of this region. Territorial marketing contributes to the coordination of mutually beneficial interests of various entities operating in the territorial market. The article considers the key components of urban marketing, as well as the conditions and tools for the prospective development of a specific territory. In our opinion, the main goal of territory marketing is to promote the socio-economic development of the city and improve the urban environment. This includes the creation of a qualitatively new environment for key target audiences: local residents – actual consumers, as well as potential users of the territory's services.