Land management for wildfire reduction has been said to require new governance arrangements that ensure the coordination at the local level among landowners and between them and other relevant private and public actors. To promote a shift in the policy approach to wildfire mitigation from the current focus on fuel management, within the forestry sector, to a more effective cross-sectoral landscape transformation, this governance problem takes on even greater importance. Given the diversity of owners within a territory, our main goal is to identify a governance arrangement that match the heterogeneity of owners’ preferences for alternative governance options.Based on a face-to-face survey of 497 owners in a fire-prone region, four types of owners have been identified using a cluster analysis based on management practices and socioeconomic context. Our results show that the type of owner helps explaining their preferences for alternative governance options. Owners that are more active (e.g. regular forest interventions) and have stronger links to the forestry sector, through regular timber sales and participation in forest owner organizations, favor the keeping of individual management over the delegation of management on others or the renting or selling of the land. Although many of these owners see forest organizations alone as the best entities to promote wildfire mitigation, the majority would prefer solutions that also integrate local authorities. Owners that are less active (e.g. no forest interventions) and have weaker links to the sector (no timber sales and no enrollment in forest organizations) consider renting or selling the land, and view a combination of both local authorities and forest organizations as the best solution to promote wildfire reduction at the local level.We conclude that a multi-actor (public-private) territorially-based governance model fits both the required transition in the policy approach and the diverse preferences of different owner types.