The purpose of the article is to research and analyze the traditions and transformations of the constituent elements of the folk formations of the western Podillia, using the example of Ukrainians from the village of Kolodribka, Zalishchytska urban community, Chortkiv district, Ternopil region, on the basis of studied historiography, museum sources of information, and expedition materials collected by the author in July 2022. The main trends in changes in the cut, materials and decoration of the components of the body, belt, shoulder and upper both women's and men's clothing, shoes, hats, jewelry, belts and accessories, embroidery techniques, predominant ornamental motifs and colors, primarily embroidered shirts in the 60s of the 20th century – 20s of the 21th century. The methodology of the study of narrow local features and the modern state of national dress in the structure of the material and spiritual culture of Ukrainians of Western Podillia covers a systematic approach, the principles of historicism and objectivity, as well as general scientific (historical, analysis and synthesis, comparative and terminological), historical (historiographical analysis, problematic - chronological, ethnospatial definition), ethnological (direct observation, photo and video recording of phenomena, typological analysis, individual survey and field research) and interdisciplinary (descriptive, methods of museum source studies and visual anthropology) methods. Scientific novelty. In the course of the historical and cultural development of the Podillia region, local features of all components of folk costumes have developed. In addition, each administrative district of one or another local area of Podillia, and often even a separate village, were distinguished by the originality of the methods of cutting, making and decorating clothes and forming an ensemble complex in general. Therefore, if the general regional features of the traditional clothing of the local population have been more or less studied by scientists, then the local and the local and zonal characteristics of the Podillia costume and their transformations remain insufficiently studied to this day. This fact emphasizes the relevance and necessity of implementing the defined problem of the article. Conclusions. An assessment of the value orientations of the local population in the preservation, modification and continuation of the traditions of wearing individual clothing components and the use of Ukrainian ornamentation in view of its symbolism in the decoration of clothing for the purpose of self-identification as a representative of the Ukrainian nation in general and a separate ethnic group in particular, specifically through clothing, is provided. The process of increasing the popularization of ethnic products in the wardrobe of Ukrainians is highlighted and the integration of folk ornamental motifs into modern style as a result of awareness of the depth of Ukrainian culture and getting rid of the label of inferiority.
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