Pedestrians, as a group of road users, are directly and the most exposed to contact with vehicles. 50% of accidents involving pedestrians in every EU country is mostly caused by the wrong behaviour of the driver towards the pedestrian. 70 % of these accidents occur directly on the crosswalk resulting in more than 200 fatal victims every year. Each local government strives to eliminate the fatal victims within the area of its voivodship, municipality or community. For years the pedestrians have been main victims of the road traffic and most of them losing their lives on the crosswalks, which are supposed to be the safest location to cross the flow of vehicular traffic. According to the most recent calculations, the unit cost of fatalities is about EUR 8,500,000, the unit cost of a seriously injured person is EUR 9,700,000 and the unit cost of a slightly injured in an accident is EUR 113,000. The figures above show that the cost of construction of even 30 most innovative crosswalks that will contribute to save at least one pedestrian is a very good investment in terms of costs (if one can translate safety into money). The article aims to analyse the impact of using active crosswalks for pedestrians as an improvement of pedestrian safety. The article includes examples of design solutions from a technical point of view, as well as design guidelines for the locations of crosswalks.