The article is devoted to the search for opportunities to expand agrifood export potential of the Russian Federation in the rapidly changing landscape of global development. Despite the improved country’s position in the ranking of the world’s main food exporters at the end of 2020, there are a number of problems that hinder the achievement of the ambitious goal, set by the President in 2018 — the supply of agricultural products to the world market, equivalent to 45 billion dollars by 2025. Among these are: limited production opportunities for increasing exports while saturating the domestic market, inadequacy of the methodology for calculating the self-sufficiency ratio with the status of Russia as a food-exporting country, traditionally and mainly raw materials and grain export orientation, not corresponding to the actual capabilities of the Russian agroindustrial complex high expectations of an increase in supplies to the Chinese market, an increase in domestic food prices in retail and, as a result, a deterioration in food security in terms of economic availability for the population. The author put forward a proposal to revise the methodological approach to the assessment of the food self-sufficiency ratio and the subsequent determination of export product groups and the corridor of maximum permissible exports for them. It is concluded that export restrictions are justifi ed only for those commodity groups for which food independence has not been achieved. The need to diversify the export supply through the creation of a new commodity mass with added value produced on the territory of Russia is noted. The article emphasizes the principality of creating the food image of Russia as a producer of environmentally friendly safe products, and performing advertising campaigns when entering the Chinese market.