Proper care that is adequate to the condition of the newborn’s skin and hair is the necessary condition for maintaining health, preventing possible allergic manifestations and various diseases. The main components of a daily skin care are bathing, face, eyes, nose and ears care, etc. At the same time, parents often independently choose, dose and use cosmetic and hygienic, therapeutic and prophylactic products of cleansing action, fully relying on promotional offers, recommendations of their acquaintances. In addition, most often the choice of drugs is influenced by the personal preferences or parents’ tastes, financial ability and general culture. Therefore, the composition of cosmetic preparations for the baby skin and hair should be particularly safe and balanced.Аim. To conduct the analysis of modern products for the baby skin and hair care of various dosage forms, categories and segments, price ranking for the latest trends when selecting active surfactants with a mild action, conditions for their administration, development of foaming bases and creation of hygienic, therapeutic and preventing drugs.Materials and methods. The study of the range of drugs formed within five years by the products of the foaming action of the baby-segment (from birth 0+). Modern competitive tendencies was determined by monitoring this segment of products in the form of shampoos, shampoo-foams, shampoo-gels, a wide range of cost from 25-00 UAH to 650-00 UAH presented by different manufacturers that were in demand with consumers from Ukraine, countries of the European Union and CIS.Results. The analysis of the composition of foaming agents in the baby-segment (from the birth of 0+) shows that when selecting the basic substances – detergents the advantage is given to substances with a low threshold of the irritant action, such as Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Sodium Lauroyl Glutamate, Ammonium, Laureth Sulfate and others. However, these surfactants are not able to independently fully provide high functional and consumer properties of the final product (foaming ability, foam number, pH, viscosity), while having the necessary dermatological characteristics.Conclusions. The data obtained indicate that it is important to search for new and promising substances in order to create safe, hypoallergenic foaming bases for baby cosmetics. There is a need for research to determine the conditions for the introduction of the priority primary and secondary surfactants.