The time and location of sampling as well as the number of samples per season can influence a reliable assessment of bathing water quality. In this study, we investigated the spatio-temporal variation of fecal indicator bacteria (FIB) density and the effects of FIB variability and sampling frequency on the assessment of a single sample and the annual and final assessment of coastal bathing water quality. Increasing the number of samples from 10 to 20 per bathing season had a significant impact on bathing water quality assessment at sites where water quality fluctuations had previously been observed, resulting in a change in water quality to a lower category in 36 % of annual and 54 % of final assessments, suggesting that the minimum number of samples per season should be increased at such sites. Increasing the number of samples at sites assessed as excellent over a longer period had no impact on water quality assessment.Spatial and temporal variations in FIB density were significant at a considerable number of sites both in the single sample assessment and in the annual and final assessment. Bathing water quality was spatially unrepresentative at a quarter of the sites analyzed and temporally unrepresentative at a fifth, as there was at least one additional point with a lower bathing water quality than the official sampling point or the bathing water quality was lower in the afternoon than in the morning.When revising the current recreational water quality regulations, the impact of sampling frequency of and of spatio-temporal variation of FIB density on the relevance of bathing water quality assessment at sites subjected to pollution needs to be seriously considered.