The availability of valid, non-biased species occurrence data has always been a major challenge for biodiversity research and modelling studies. Data from open-source databases or remote sensing are promising approaches to increase the availability of species occurrence data. However, these data may contain spatial, temporal, and taxonomic biases or require ground truthing. In recent years, social media has received attention for its contribution to species occurrence data sampling and ground truthing approaches. The wide reach of social media platforms allows for rapid and large-scale analyses. Here we introduce a novel Instagram ground truthing approach to validate the occurrence mapping of Nothofagus pumilio across its entire distribution range. The treeline species of the southern Andes has been extensively studied in small-scale studies, but large-scale modelling approaches are largely missing due to limited accessibility to treeline sites resulting in a lack of occurrence data. The content posted on the social media platform Instagram consists of images and videos in which the species N. pumilio and its location can be identified. By searching for suitable posts using hashtags and location tags, we created 1238 Instagram ground truthing points. We compared the performance of our dataset with open-source data from the Global Biodiversity Information Facility (GBIF) through visual, quantitative, and bias analyses, acknowledging that both social media-based and Citizen Science data are subject to sampling and spatial biases due to collection in human-accessible areas. The Instagram ground truthing points were subsequently used to validate remote sensing occurrence data, generated using Sentinel-2 level 2A data and Supervised Classification. The combined approach – Instagram ground truthing and remote sensing – allows for the collection of occurrence data over the entire latitudinal range of N. pumilio, covering approximately 2000 km. The use of social media content provides potentially important contributions to species occurrence data sampling and ground truthing In our study we introduce a novel ground truthing approach for species occurrence data sampling based on Instagram data Instagram ground truthing points, combined with Supervised Classification generate species occurrence data of Nothofagus pumilio over its entire distribution range in the southern Andes The performance of the Instagram ground truthing points is evaluated by comparison with existing data from the GBIF database. Our Instagram ground truthing approach demonstrates a new way of sampling species occurrence data and can be applied to other suitable species and study areas.
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