A NOS525 steel rotary flat binaural hot forging die frequently failed too early due to collapse and wear in service. In this paper, the rotating planar binaural failure die was taken as the research object. Firstly, the sample design and sample processing of the failure die with different depths and directions were carried out. The material composition, hardness and metallographic structure of the samples were analyzed, and the tensile and impact properties were tested by direct-reading spectrometer, Rockwell hardness tester, optical microscope, scanning electron microscope, MTS testing machine and impact testing machine, etc. Meanwhile, with the help of Deform-HT software and JMatPro software, the coupling simulation of hardness, temperature and structure of the heat treatment of NOS525 steel was realized, and the hardness change of the material after heat treatment was predicted and verified by heat treatment test. The research results show that the composition of the die material is abnormal, especially the excessive P and C elements, at the same time, there is a phenomenon of quenching overheating and insufficient tempering, resulting in insufficient strength, toughness and hardness of the die material, in addition, the die surface is subjected to the cold and hot alternating load, and finally, the die surface collapses and wear too soon, resulting in its failure. Through the combination of heat treatment simulation optimization and test, the optimal heat treatment temperature of NOS525 steel was finally determined, that is, the quenching temperature of 1090℃, the first tempering temperature of 560℃, the second tempering temperature of 600℃, the third tempering temperature of 600℃, so that the mechanical properties of the material have been significantly improved.