The burgeoning popularity of the telephone creates many engineering problems for companies providing this service. Improvements in equipment designed to increase technical proficiency may at times not be consonant with preferences of, and easy use by, customers. The substitution of numbers for letcers on the telephone dial (known as AllNumber Calling, or ANC) is one such development currently being promoted by the American Telephone and Telegraph Company, primarily because it will make possible extensive expansion of exchange offices. Thc findings of several experiments conducted to determine user proficiency and acceptance of this procedure have, as shown by Karlin (1958), not been definitive. Severin and Rigby (1963), in a laboratory experiment using a simulated telephone situation, found that in two-thirds of their cases the familiar 3-4 pattern of all-numbers was dialed correctly. However, the likelihood of widespread adverse reaction to ANC is evidenced by newspaper reports and by the fact that it has become important enough to be made the butt of cartoons, comic strips, and song parodies. Teen-agers are a sub-group of our culture generally conceded to be notoriously avid telephone users. Hence, their attitudes about ANC would be importanr. In this study, 99 undergraduates responded to a questionnaire, which was prefaced with a statement taken from a standard telephone directory describing ANC, and which then asked them to indicate whether they had already had experience with ANC, whether they liked it, and what psychological principles in the area of perception and attention might apply to the use of ANC, either as an advantage or disadvantage. Of the 99 Ss, 50 said they had had experience with ANC, while 49 had not, but the responses of the two groups were so similar, that they are combined for presentation here. An overwhelming 77 disliked ANC, 16 liked it, and 6 were indifferenr. The principal reason for disliking it (68) was the difficulty of managing long series of numbers. The only pertinent psychological principle offered under advantages of ANC was grouping, by which the students explained that they meant the numbers could be handled more easily if presented in the familiar 3-4 pattern of digits. Under disadvantages they cited of attention. Here they pointed out that telephone numbers which consist of seven digits plus three additional digits for an area code are beyond the average human span of arten tion. Ic is inreresting to note that approximately two-fifths of the total group thought that rhe telephone company could not be persuaded to change its plans for promotion of ANC, and that people simply must wait until the company itself sees that the procedure is causing difficulty for customers.