Since the dawn of civilization, human race has been fascinated towards technology. People remained in constant search of technological solutions to the problems of day-to-day life. This inquisitiveness of human race proved to be the bedrock of the great innovations of the world. Social messaging apps are one of the most important technological innovations, that brought a drastic change in the world of communication and in human life simultaneously. The journey of communication, which started with birds and animals that used to take days and sometimes even months, passed through several milestones like ‘dak-chaukis’, foot post, horse post, modern postal services and telecommunication services. But the advent of messaging apps brought a revolutionary change in the communication scenario of the world. The lightning speed of messaging apps stole the limelight and proved to be the most important factor behind the popularity of theses apps. In the present study, serious efforts have been made to find out the role of speed in the meteoric rise of Social messaging applications. Available literature on the topic was reviewed. A sample survey was conducted and the data were analyzed. Based on the findings of sample survey and content analysis this study reaches to a logical conclusion that ‘high speed’ plays the most important role in the exponential growth of messaging apps.