Telecommunication Service Providers Research Articles

HOW DOES CSR STRATEGY IMPACT CORPORATE CASH POLICY IN EMERGING MARKETS? EVIDENCE FROM THE COVID-19 OUTBREAK

This study investigates the impact of corporate social responsibility (CSR) strategy on corporate cash policy in emerging markets, with a specific focus on the COVID-19 pandemic period. By analysing data from 7,731 firm-years across 30 developing countries during the period 2002-2021, the study finds that CSR has a negative effect on cash holdings. In other words, firms with lower CSR investment tend to hold more cash. However, an interesting finding is that the negative impact of CSR on cash holdings lost its significance during the COVID-19pandemic. This suggests that during this unprecedented period of economic uncertainty and disruption caused by the pandemic, firms with higher CSR were more inclined to hoard cash as a precautionary measure. In contrast, in normal times, the dominant motive for holding cash appears to be related to agency concerns. Furthermore, the study identifies countryspecific variations in the relationship between CSR and cash holdings. For instance, firms in Brazil and Saudi Arabia tend to use cash retention as a response to higher CSR, while firms in Argentina, Malaysia, Mexico, Poland, Taiwan, and Turkiye exhibit the opposite behaviour, using higher CSR as a signal for reduced cash holdings. Additionally, the study sheds light on industry-specific differences in the relationship between CSR and cash holdings. Beverage, construction and material, industrial material, oil, gas, and coal, technology hardware and equipment, telecommunications service provider, and travel and leisure firms are more likely to use cash holdings as a substitute for CSR, while alternative energy and media firms show the opposite pattern, using higher CSR as a signal for reduced cash holdings.

Study of Consumer Behaviour Towards Reliance Jio

The main objective of this project is to study the awareness of Reliance Jio amongst the customers compared to other telecom service providers. The satisfaction of customers is very important and with various products and services offered by the company its customers seem to be meaningless if it‟s not beneficiary to the customer from their end, so the second objective of this research is to study the customer satisfaction level of customers towards Reliance Jio and its services. To achieve success in long run a company needs a thorough study of its SWOT analysis (Strength, Weakness, Opportunities, and Threats). So the third objective of this research is to find the market potential and market penetration of Reliance Jio products and services. Reliance JioInfocomm Limited (Commonly called RJIL) is an Indian Internet access (commonly called „Broadband‟) and telecommunications company headquartered in Mumbai India‟s largest private sector company, is the first telecom operator to hold pan India Unified License. Reliance Jio is setting up a pan India telecom infrastructure to provide fourth generation LTE TDD high speed wireless internet and mobile communication services which was then launched in June 2015. Reliance Jio was founded in 2010 by MukeshAmbani. Reliance Jio offers mobile telephony and wireless broadband. Parent company of Reliance Jio is Reliance Industries and its subsidiary is LYF. To study the objectives discussed two types of sources were used to collect the data: - Primary and Secondary data. Primary data is also called as „First-hand data‟ or „Raw data‟. The primary data primarily means the unfiltered raw data collected by the researcher in the research process. In this project for the primary data a sample of 40 people were surveyed.

THEORETICAL UNDERPINNINGS AND PRACTICAL IMPLICATIONS OF SD-WAN TECHNOLOGIES IN TELECOMMUNICATIONS

The concept paper explores the transformative impact of Software-Defined Wide Area Network (SD-WAN) technologies on the telecommunications industry. SD-WAN has emerged as a game-changer, offering a more flexible, agile, and cost-effective alternative to traditional Wide Area Network (WAN) solutions. The paper begins by providing a theoretical foundation for SD-WAN, discussing its key principles, architectural components, and underlying technologies. It explores how SD-WAN leverages software-defined networking (SDN) principles to dynamically manage and optimize network traffic across geographically dispersed locations, improving performance and reducing costs. The practical implications of SD-WAN in the telecommunications industry are then examined. The paper discusses how SD-WAN enables organizations to enhance network performance, reduce latency, and improve application performance across their networks. It also explores how SD-WAN can simplify network management, enhance security, and support the growing demand for cloud-based applications and services. Furthermore, the paper discusses the challenges and considerations associated with implementing SD-WAN, such as ensuring compatibility with existing network infrastructure, managing security risks, and ensuring compliance with regulatory requirements. It also explores the potential impact of SD-WAN on telecommunications service providers, highlighting opportunities for new revenue streams and business models. Overall, this concept paper provides a comprehensive overview of the theoretical underpinnings and practical implications of SD-WAN technologies in telecommunications. It aims to inform telecommunications professionals, researchers, and policymakers about the transformative potential of SD-WAN and its implications for the future of telecommunications. Keywords: SD-WAN, Technology, Telecom, Security.

Starlink’s Provision of Telecommunication Services During the Time of Armed Conflict and Its Consequences from the Perspective of Public International Law

This article attempts to provide an overview of the most important international regulations relating to the provision of telecommunication services by private companies to one or more belligerent parties in times of an armed conflict. Taking as an example the recently widely commented issue of Starlink allegedly withholding its services otherwise provided to the Ukrainian Armed Forces, this article reviews the issue from the perspective of general public international law as well as international space law. Specifically, the customs and regulations concerning the attributability of private parties actions as well as peaceful utilisation of outer space are scrutinised.

Influence of Facebook Content Marketing on E- Brand Loyalty; Examine the Mediating Effect of Online Consumer Engagement with Special Reference to Telecommunication Industry in Sri Lanka

Purpose: The continuous advancement in digital technology allows the audience to find more updated information through the different digital platforms. In today’s context, Sri Lankan online audiences are highly active on Facebook platform. Therefore, all telecommunication service providers publish their content via Facebook to attract and retain their online audiences. Thus, this study tries to interpret the influence of Facebook Content Marketing on E- brand loyalty with paying special attention to the mediating effect of Online Consumer Engagement.
 Design/methodology/approach: As a quantitative research strategy, it used a structured questionnaire to obtain primary data from the sample. Finally, it was able to collect three hundred ninety-five responses by adopting a convenience sampling method which comes under non-probability sampling.
 Findings: The findings of the study demonstrate that the Facebook Content Marketing has positive and significant impact on E- brand loyalty while online consumer engagement has positively and significantly mediated the impact made by Facebook content marketing on E- brand loyalty.
 Originality: This research makes a particular attempt to fill the prevailing literature gap on how Facebook content marketing impacts to e- brand loyalty in the telecommunication industry in Sri Lanka depending on the high level of brand-switching behavior carried out in this service sector. 
 Implications: Managerial implications were made for the Telecommunication industry in Sri Lanka to identify the importance of the valuable and relevant Facebook content to attract and retain their defined online audience.
 Keywords: Consumer Engagement, Content Marketing, E- Brand Loyalty, Facebook Content Marketing, Online Consumer Engagement

Empirical Examination of Stakeholders Engagement as A Predictor of Corporate Reputation

This study examined the impact of stakeholders' involvement on the corporate reputation of telecom service providers in Lagos, Nigeria. The four main telecom service providers in Nigeria—MTN, Globacom, Airtel, and 9Mobile—make up the study's population. 1200 users of telecom services and goods were chosen at random using practical sampling methods comprised the sample size. The instrument for the survey was a well-structured questionnaire designed to gather pertinent data. A total of 1003 questionnaires were recovered from the 1200 that were dispersed. The structural equation model (SEM) and the statistical package for social sciences (SPSS) were used to analyze data. Findings from the study revealed that stakeholders’ involvement has a significant effect on corporate reputation at (R=.447, R2=.199 at p=0.000). The statistical results show that there is a strong relationship between stakeholders’ engagement and corporate reputation and that stakeholders’ engagement accounts for 19.9% of variations in corporate reputation. The results demonstrated that corporate reputation is significantly impacted by stakeholders' engagement. According to the report, telecommunication companies should cultivate positive connections and trust with their stakeholders because these factors are essential to the organization's aims and objectives being successfully attained.

A Comparative Analysis of Telecom Service Providers Among Graduate, Postgraduate, and Fresh Working Students

The purpose of this study paper is to compare telecom service providers for graduate, postgraduate, and first- time working students. Understanding customer preferences and behaviors across various demographic groups is essential for telecommunication service providers given the expansion of communications services. This study aims to determine the differences in preferences and satisfaction levels between these three categories by looking at things like pricing, network coverage, service quality, brand reputation, and customer support. The study intends to provide insights into the specific demands and preferences of graduate, postgraduate and first-year working students in selecting telecom service providers through surveys and data analysis. Students were asked to complete a standardized questionnaire in order to obtain the primary data. Three distinct groups' worth of questionnaires were thoroughly examined in total. According to the survey, students' choices vary as their qualifications develop while they are seeking their degrees, after they graduate, and once they begin working. It has been discovered that their selection criteria for telecom operators are entirely different. The study's conclusions can guide the development of marketing plans and product offerings aimed at these particular demographic groups. Keywords: Graduate and Post Graduates Students, Preferences, Service Selection Criteria, Telecom Service Providers

The Impact of SaaS Quality on Customer Satisfaction in the Egyptian Telecom Service Providers

The Impact of SaaS Quality on Customer Satisfaction in the Egyptian Telecom Service Providers

Analysis of Acceptance of the Yes Application Using Tram at Pt. Indosat Ooredoo Hutchison in Sumatera

The impact of information technology extends beyond organizational levels, bringing about significant changes in business structures and methods, including those of telecommunication service providers such as PT. Indosat Ooredoo Hutchison in Indonesia. The digital transformation implemented by PT. Indosat aims to enhance efficiency for its employees through the utilization of the YES app, which provides information on the company's performance in the sales domain. However, regional offices indicate a lack of readiness and optimization in utilizing this technology. This study endeavors to empirically assess the reception of the YES application at PT. Indosat Ooredoo Hutchison using the Technology Readiness Acceptance Model (TRAM). The study employs Structural Equation Modeling (SEM) to analyze the data collected from questionnaires distributed to 95 PT. Indosat employees residing in Sumatra. The research findings reveal that optimism and innovation do not significantly influence Use Intention. Conversely, inconvenience has a positive and significant impact on Use Intention, while inconvenience has a negative influence on intention to use through the mediation of user convenience. Insecurity positively influences Use Intention, whereas user convenience has a negative impact on Use Intention.

The influence of business process outsourcing on the productivity of the mobile telecommunication companies

Economics of business and increased focus on operating efficiencies are leading mobile telecom service providers to outsource non-core business process elements, infrastructure systems, and customer service, although the trade-off on the influence of business process outsourcing (BPO) on the firm’s productivity is still inconclusive. Few empirical studies or research have been conducted to analyze the influence of BPO on the firm’s productivity levels in the mobile telecom operators of Southern African developing countries. This research tries to redress the existing knowledge gap and the limited body of literature by providing both descriptive and empirical evidence on the influence of BPO on the firm‘s productivity levels of mobile telecom operators. A structured closed-ended questionnaire was used to collect raw data from 210 employees. Descriptive and chi-square tests were conducted to establish the statistically significant relationship between business process outsourcing and the firm’s productivity levels. The results reflect a statistically significant relationship between the implementation of BPO and the firm’s productivity. The study has practical implications for service and industrial practitioners, managers, scholars, and government policymakers in that they can strategically plan their BPO practices and link those practices to the organizations' productivity performance. Further research can be conducted in other industries in order to do comparison studies confirming lessons gained across industries on the effect of BPO on a firm’s productivity levels.

Формирование алгоритма перехода к бренду экосистемы в сфере телекоммуникационных услуг

The article presents an analysis of the concept of brand at the current stage of development of integration and communication processes with the widespread use of digital technologies. The issues of transition to the ecosystem brand are considered. The main activities of companies operating in the field of telecommunications services in the field of transition to the ecosystem brand are analyzed. The concept of the “ecosystem center” and the features of its formation and functioning in companies providing telecommunications services are considered. The recommended algorithm of actions is formulated, which can be used by companies operating in the telecommunications services system when switching to a personality-oriented communication system of brand interaction with the consumer.

Optimizing Positive e-Word of Mouth: Unveiling the Influence of Brand Personification, Social Presence, and Message Characteristics

Several companies aim to enhance digital marketing communication processes to achieve desired outcomes. Strategies include brand personification, embodying a human persona for the brand, and fostering social presence, perceived through communication activities. The characteristics of the message also play a significant role. However, research on the role of brand personification, social presence, and message characteristics on Instagram remains scarce. This study investigates their influence on positive e-word-of-mouth intention within Indonesia's telecommunication service provider industry.  A quantitative research method is employed, using Structural Equation Modeling (SEM) with the Lisrel program for data analysis from 254 respondents, findings indicate significant effects. Brand personification, social presence, and message characteristics positively impact e-word-of-mouth intention, with respective influences of 0.17, 0.27, and 0.40. The study suggests telecommunication companies leverage these factors to cultivate positive e-word-of-mouth intention among customers, aiding in digital marketing effectiveness.

A pricing optimization modelling for assisted decision making in telecommunication product-service bundling

Product service bundle (PSB) is a marketing strategy that offers attractive product-service packages with competitive pricing to ensure sustained profitability. However, designing suitable pricing for PSB is a non-trivial task that involves complex decision-making. This paper explores the significance of pricing optimization in the telecommunication industry, focusing on product-service bundling (PSB). It delves into the challenges associated with pricing PSB and highlights the transformative impact of big data analytics on decision-making for PSB strategies. The study presents a data-driven pricing optimization model tailored for designing appropriate pricing structures for product-service bundles within the telecommunication services domain. This model integrates customer preference knowledge and involves intricate decision-making processes. To demonstrate the feasibility of the proposed approach, the paper conducts a case study encompassing two design scenarios, wherein the results reveal that the model offers competitive pricing compared to existing telecommunication service providers, facilitating PSB design and decision-making. The findings from the case study indicate that the data-driven pricing optimization model can significantly aid PSB design and decision-making, leading to competitive pricing strategies that open avenues for new market exploration and ensure business sustainability. By considering both product and service features concurrently, the proposed model provides a pricing reference for optimal decision-making. The case study validates the feasibility and effectiveness of the approach within the telecommunication industry and highlights its potential for broader applications. The model's capability to generate competitive pricing strategies offers opportunities for new market exploration, ensuring business growth and adaptability.

Evaluation of Competitive Strategies for Telecommunication Broadband Development in County-Level Cities: A Case Study

 In today's digital era, broadband network has become the cornerstone of promoting economic and social development, especially county-level cities have become one of the crucial areas for telecom service providers to compete for market share. In order to deeply explore the development and competition strategy of telecom broadband in county-level cities, this thesis uses SWOT analysis to systematically analyze the advantages, disadvantages, opportunities and threats of telecom operators in county-level cities through the case of telecom broadband in Dengzhou City, Henan Province, and based on this analysis, analyzes the factors such as market positioning, pricing strategy, service quality, and promotional means, etc., and deeply analyzes the current situation and future development trend of the telecom broadband market in county-level cities. The current situation and future development trend of the telecom broadband market in county-level cities are analyzed in depth.

Performance evaluation of a firewall service based on virtualized IncludeOS unikernels

Network function virtualization technology has long moved beyond the experimental phase to become a standard in the implementation of modern telecommunications networks. It is anticipated that in the near future all network services will be implemented in software based on cloud-native architecture. As a result, telecommunications service providers have started exploring containers and unikernels as alternative technologies to traditional virtual machines. This paper presents performance evaluation of a firewall service based on IncludeOS unikernels. It shows that IncludeOS unikernels achieve promising performance results compared to Ubuntu-based virtual machines and containers. The presented evaluation is based on a number of experiments and benchmarks performed to investigate how different parameters of a firewall service change depending on the number of firewall rules.

Discriminant Factors Influencing Consumer Decision in Choosing Prepaid Cards in Mataram City

The swift evolution of telecommunication technology has significantly influenced telecommunications service providers in Indonesia. Amidst intense competition in the prepaid card market, only two companies, PT. Telkomsel and PT. Indosat, have successfully dominated the market share. This research aims to identify variables related to marketing mix factors, internal factors, and external factors that differentiate consumer decisions in choosing prepaid cards from PT. Telkomsel and PT. Indosat in Mataram City. The research was conducted in Jember City with 155 respondents using prepaid cards from both companies. The sampling method employed was Purposive Sampling, and data analysis utilized Discriminant Analysis. Based on the simultaneous significance test, it is concluded that there is no difference between the two groups in selecting prepaid GSM cards from PT. Indosat and PT. Telkomsel, as evidenced by a Chi-Square value of 17.001 with a significance level of 0.199. However, the partial significance test, as seen from the computed F-value and the significance level below 0.05, reveals that only the attitude variable significantly differentiates the selection of prepaid GSM cards from PT. Indosat and PT. Telkomsel by consumers. In conclusion, variables related to marketing mix factors, internal factors, and external factors do not differentiate consumer behavior in choosing prepaid GSM cards from PT. Telkomsel and PT. Indosat.

Ups and Downs of Telecommunication Market Size in Bangladesh and the Service Impacts to Customers

Purpose - This study comprehensively analyzes the telecommunication market in Bangladesh, focusing on its historical and current growth patterns, the challenges encountered by service providers, and the effects on customers in terms of access, affordability, and service quality. The research also recommends strategies and policy options to enhance the telecommunication market in Bangladesh.
 Design/Methodology/Approach - Our research methodology is a combination of surveys and observations. A cross-sectional survey was conducted to collect data on the current state of the telecommunication market and its impact on customers. We utilized convenience sampling to select 101 participants representing diverse regions of Bangladesh, including both prepaid and postpaid mobile and internet users. The survey employed open-ended and closed-ended questions, covering topics such as service costs, network coverage, service quality, and the influence of telecommunication services on daily life. Data collection methods included online distribution, in-person interviews, and in-depth observations involving key telecommunication market stakeholders.
 Findings - While the research unveiled notable revenue growth, subscriber base expansion, and technological advancements in the Bangladesh telecommunication market, it also revealed customer challenges, particularly in rural areas, related to access, affordability, and service quality. Recommendations for market improvement encompass expanding network coverage in underserved regions, reducing taxes and fees, and promoting the use of affordable smartphones to boost internet penetration and digital literacy.
 Research Implications - The insights derived from this research hold significant value for policymakers, telecommunication service providers, and stakeholders regarding the challenges faced by the Bangladesh telecommunication market. This study is instrumental in enhancing the telecommunication market’s role in Bangladesh’s economic and social development.

EFFECTIVENESS OF INFORMATION SUPPORT FOR MANAGERIAL COLLABORATION AMONG HOSPITALITY INDUSTRY ENTERPRISES

The management accounting tools that are used in management activities and the main factors that are necessary for successful management accounting are analyzed. The goal we set in preparation of our article, is to reveal the main aspects of the organization of the effectiveness of the management accounting system as a source of information support for the process of management decision-making, the identification of problems that arise in the process of formation and functioning of this system, and the advantages it provides to the hotel business enterprise. The main requirements for information in the management accounting system and their influence on the definition of the concept of "management accounting" are outlined. It was found that the definitions presented in Table 1 have in common that the main task of management accounting is to provide unbiased information necessary for making management decisions by the relevant management units of the enterprise. The content of management accounting and methods of its implementation are presented schematically. The organization of information support of the hotel business is considered in the example of hotel "A" and the information equipment of hotel "A" is studied, in particular 14 personal computers that are combined into one network. The efficiency indicators of the information service of the hotel business are analyzed and it is determined that the highest consumer satisfaction with information support corresponds to the service providing telecommunication services, security service, and engineering service, and in turn, indexing the degree of consumer satisfaction with the information base will allow formalizing the organizational work of the hotel based on needs and expectations, and this will make it possible to select strategic alternatives to improve the quality of the hotel enterprise. The effectiveness of information support of managerial collaboration among hospitality industry enterprises has been analyzed, measures have been developed to intensify the management activities of Hotel “A” based on the use of information systems and technology. It was proved that they are effective and can be implemented in the activities of the hotel business.

The integrated sphere of coopetition of digital services and the regulatory approach of diagonal equity

Telecommunications Service providers (TSPs) and Content and Application Providers (CAPs) that operate over the Internet are traditionally regarded as complementary. However, the growth of 5G technologies has led to the emergence of an integrated sphere of competition and cooperation between TSPs and CAPs.The new elements of this competitive landscape stem from the hybridization of network provisioning, the growth of substitute services, and the emergence of end to end value networks comprising of devices, connectivity solutions, and a variety of content and application services. Simultaneously, the regulatory drivers that occasioned a differential treatment of TSP in their role as providers of essential utility communication services are converging with the features observed with respect to certain CAPs. These dynamics warrant the application of a new regulatory framework in the form of Diagonal Equity, that recognizes the need for similar regulatory principles to be applied to TSPs and CAPs, while acknowledging that with respect to certain issues a differential treatment will continue to be required.

Electromagnetic Accessibility of Starlink User Terminals

The results of assessing the electromagnetic accessibility of radio emission sources of the Starlink satellite communication system are presented. The features of the organizational and technical structure of the system are considered. Its main technical capabilities for organizing the provision of telecommunications services to users of subscriber terminals are analyzed. The technical features of the infrastructure of the Starlink satellite communication system, which are essential for the electromagnetic accessibility of its sources, have been studied. The possibility of radio links for transmitting information content in the upstream and downstream channels of the Starlink satellite communication system was assessed. The main stages of the developed methodology for assessing the electromagnetic accessibility of sources are presented. Analytical expressions are given for calculating the probability of detection and attenuation of signals. The requirements for the sensitivity of the receiving equipment of monitoring equipment are substantiated. Dependences of the level of signal attenuation on the distance of control equipment were obtained.