A Comparative Analysis of Telecom Service Providers Among Graduate, Postgraduate, and Fresh Working Students

Abstract

The purpose of this study paper is to compare telecom service providers for graduate, postgraduate, and first- time working students. Understanding customer preferences and behaviors across various demographic groups is essential for telecommunication service providers given the expansion of communications services. This study aims to determine the differences in preferences and satisfaction levels between these three categories by looking at things like pricing, network coverage, service quality, brand reputation, and customer support. The study intends to provide insights into the specific demands and preferences of graduate, postgraduate and first-year working students in selecting telecom service providers through surveys and data analysis. Students were asked to complete a standardized questionnaire in order to obtain the primary data. Three distinct groups' worth of questionnaires were thoroughly examined in total. According to the survey, students' choices vary as their qualifications develop while they are seeking their degrees, after they graduate, and once they begin working. It has been discovered that their selection criteria for telecom operators are entirely different. The study's conclusions can guide the development of marketing plans and product offerings aimed at these particular demographic groups. Keywords: Graduate and Post Graduates Students, Preferences, Service Selection Criteria, Telecom Service Providers