Telecom Sector Of Pakistan Research Articles

The role of big data analytics capability in the telecommunication sector of Pakistan: the chain mediating effect of data integration capability and data-driven decision making

The role of big data analytics capability in the telecommunication sector of Pakistan: the chain mediating effect of data integration capability and data-driven decision making

Impact of Paradoxical leadership and employee proactive work behavior on organizational performance: Mediating role of Organizational learning in Telecom sector of Pakistan

This study examines the influence of impact of paradoxical leadership & proactive work behavior impact on organizational performance with mediating role of organizational learning in telecom area of Pakistan. Primary data has been collected through structured questionnaire from employees of telecom sector in Pakistan. 190 employees of telecom sector participated to the study. Purposive sampling, which is a form of non-probability sampling approach, was used to collect data. SPSS 17 has been used for statistical calculations. The study concluded that in Pakistan telecom business paradoxical leadership & proactive work behavior have a strong positive influence on organizational performance. The association between paradoxical leadership, proactive work behavior, and performance focused on transformation in Pakistan's telecom sector is also said to be mediated by organizational learning.

Leader spirituality and organizational innovativeness as determinants of transformational leadership and project success: behavioral and social learning perspectives

PurposeWe examine the relationships among leader spirituality, organizational innovativeness, transformational leadership style and project success. Integrating principles of behavioral learning and social learning theories, we argue that spiritual leadership style is positively linked to project success, and this relationship is mediated by transformational leadership. Furthermore, the relationship between leader spirituality and transformational leadership is moderated by organizational innovativeness.Design/methodology/approachData are collected from 180 individuals working in seven large project-based organizations from the telecom sector in Pakistan. The individuals comprise engineers, functional managers, dedicated project managers and individuals who have led and/or worked in project teams. Data are analyzed using variance-based structural equation modeling.FindingsResults suggest that the relationship between spiritual leadership style and project success is positive and is partially mediated by transformational leadership. Furthermore, organizational innovativeness positively moderates the spiritual leadership and transformational leadership relationship.Originality/valueResearch calls for examining the relationship between leadership styles and project success. We address this call through examining the role of spiritual leadership style (which is rather ignored in project management literature) for project success. Furthermore, we take a novel evolutionary approach of integrating different leadership styles and indicating determinants as well as contingencies to leadership development.

Impact of brand communication on brand personality: Moderating mechanisms of brand equity in the telecommunication sector of Pakistan

The utmost aim of this paper is to examine the impact of brand communication on brand personality and the moderating mechanisms of brand equity in the telecommunication sector of Pakistan. The phenomenon was examined by applying a well-known theory of self-congruity to explain the moderating function performed by brand equity between the two variables, brand communication, and brand personality. A questionnaire was distributed and collected from 1536 customers in the telecommunication sector of Pakistan, using Telenor, Ufone, Zong and Jazz networks. The data was examined by IBM AMOS to examine the proposed relationships. The study's results suggest a strong moderating effect of brand equity on the relationship between brand communication and brand personality. In this sense, it not only contributes to the body of literature but also aids professionals and marketing managers in creating branding strategies that take into account the idea of brand personality.

Quadruple culture type approaches impacting employees attributes

The study examines the relationship among organizational culture, employee performance, employee satisfaction and turnover in the telecommunication sector of Pakistan. Empirical studies are needed to understand the phenomena, so that the organizations would be able to handle the barriers in management objectives. It was a field study so survey was formed and conducted; data was gathered through distributed questionnaires from 260 employees of public & private, national and multinationals organizations from the cities of Rawalpindi-Islamabad. All the employees willingly participated in the survey though their confidentiality was in tacked. Interestingly the results of this specific investigation make this study unique and important as it indicated that organizational culture types Community, Innovative, Competitive and Bureaucratic on employee performance, satisfaction and turnover have different impacts. The study relies on cross-sectional data obtained once from employees of multiple multinationals and national organizations. The employees were from all three types of organizations i.e. service providers, contractors and sub-contractors. Regression tests were applied to analyze the data. . It leads to conclusion that employees are performing well, even being unsatisfied and want to remain with their current jobs. This study provides the knowledge that the results of the measures of same constructs cannot be same across different cultures and countries. With this study government and managers should realize the alarming situation in their organizations regarding employees’ behaviors in sometimes unfeasible organizational cultures. The future studies should examine the political and economic constructs and their influence on organizational culture and employees. The present study wishes to contribute in the knowledge gap regarding how organizational culture is impacting employees’ performance, satisfaction and turnover in telecommunication sector of Pakistan It also raises the importance for exploring and developing the theories on the basis of economic and political aspects rather perceiving single theory equally across different cultures.

Leader humility and employees' creative performance: the role of intrinsic motivation and work engagement.

Drawing on the job demand-resource (JD-R) model and self-determination theory (SDT), this study examines the relationship between humble leadership and employees' creative performance, taking into account the sequential mediating role of intrinsic motivation and work engagement. The sequential mediation model was tested using two-wave questionnaire data collected from employees and their supervisors (n = 350) in the telecommunication sector of Pakistan. Data were processed and examined using SPSS and AMOS. The results revealed significant positive relationships among all variables. Further, it was found that intrinsic motivation and work engagement sequentially but partially mediated the positive relationship between humble leadership and creative performance. The theoretical and practical implications are discussed at the end.

Achieving Customer Purchase Attention Inherit Customer Satisfaction by Providing Service Quality in Telecom Sector of Pakistan

Achieving Customer Purchase Attention Inherit Customer Satisfaction by Providing Service Quality in Telecom Sector of Pakistan

Analyzing effect of fear and uncertainty avoidance on use behavior of learning management system: Post COVID-19 era

This study examines the acceptance of mobile Learning Management Systems (LMS) in the telecom sector of Pakistan during the COVID-19 pandemic. The study employs the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) to gain a deeper understanding of the factors that affect the acceptance of LMS among workers and how it is affected by the moderating impact of Fear of pandemic and uncertainty avoidance. Data were analyzed using Partial Least Squares (PLS) and Structural Equation Modeling (SEM). The results of this study indicate that social isolation, price value, and habitat have a significant impact on users’ LMS behavior. Additionally, user behavior is significantly influenced by behavioral intentions. The study also found that coronavirus fears can moderate the relationships between performance expectancy, effort expectancy, social influence, price value, and behavioral intentions. On the other hand, uncertainty avoidance moderates the relationship between performance expectancy, social influence, facilitating conditions, price value, and behavioral intentions. This study highlights the importance of understanding user acceptance of LMS in order to improve work performance, save time, and eliminate costs. The findings of this study can be used by organizations to develop strategies to increase the acceptance and usage of LMS in the workplace, especially in the context of the COVID-19 pandemic. The study also provides insight into how fear of COVID-19 and uncertainty avoidance can be taken into account when designing and implementing LMS.

Examining the Factors Affecting Customer’s Brand Switching in Telecom Sector of Pakistan

Purpose: This research aims to understand the factors influencing brand switching in the telecommunication sector of Pakistan. The study focuses on mobile number portability (MNP) as a means of switching between networks and examines the impact of various factors such as service quality, price, promotion, trust, and product offerings on consumer behavior. The telecommunication industry in Pakistan is highly competitive, with companies vying for customer loyalty and satisfaction through attractive packages and offers. The study seeks to identify the aspects that lead customers to switch from one brand to another.
 Approach: The research employs a qualitative approach and highlights the need for quantitative research to test the identified variables' impact on brand switching. The study's objectives are to determine the influence of service quality, price, promotion, trust, and product offerings on brand switching.
 Findings: Regression and Correlation analysis were conducted and the hypothesis examined the combined effect of service quality, price, trust, promotion, and product offering on brand switching, and it was found to be supported.
 Implications: The research is significant for telecommunication service providers in retaining customers and increasing profitability by understanding and addressing the factors influencing brand switching.

Unveiling the Relationship between Talent Development Interventions and Organization Effectiveness: Evidence from the Telecommunication Sector of Pakistan

In recent talent management research, the significance of nurturing talent has beenhighlighted. However, there remains a lack of sufficient quantitative investigations into theimpact of these practices on organizational effectiveness, particularly in developing countrieslike Pakistan, and specifically within the telecommunications sector. This study seeksto address this gap by examining the relationship between different bundles of talent development practices and overall organizational effectiveness. Data was collected from 196high-potential employees with diverse roles through online platforms. The results of the study indicate that various bundles of talent development practices, including formal, job-based,relationship-based, and informal approaches, positively influence organizational effectiveness.The findings of the study hold important implications for practitioners, indicating that the implementation of talent development practices can significantly enhance the overall effectiveness of telecommunication firms operating in Pakistan.

Influence of Strategic Leadership on Sustained Competitive Advantage through the moderating Role of Facilitation Learning Climate in the Telecom Sector of Pakistan

This study is done to investigate the influence of strategic leadership on sustained competitive advantage through the moderating role of facilitation learning climate under the resource-based view theory. The target population for this study has been Telecom companies operating in Pakistan. The findings clearly demonstrated that the suggested theoretical model was accepted. The significance and direction of all hypotheses were established, making them all fully accepted. Finally, the limits and recommendations for further study have been examined. This study will provide significant statistical information and recommendations to future researchers to better understand the influence of strategic leadership on the sustainability of competitive advantage in organizations in the continuously changing market internationally and within the context of Pakistan.

Authentic Leadership's Environmental Impact: Empowering Employee Engagement and Sustainability

Organisational issues, wrongdoings of employees and a sense of security are integral issues that need to be addressed. Leaders of the corporate world must understand how to make an environment where employees can feel friendly and inform the managers about wrongdoings. The aim of study is to explore the impact of authentic leadership, Psychological safety on whistle-blowing with mediating mechanism of collectivism. Data were obtained from 380 respondents from the telecommunication sector of Pakistan. Results show that the significant relations between variables and collectivism partially mediate between relationships. The study has some limitations that need to be avoided by future researchers. Leaders can use the study by applying the results to improve organisational performance.

Career Satisfaction: Role of Proactive Personality with mediating effect of Psychological Empowerment

Psychological empowerment plays a crucial role in enhancing career satisfaction in the telecom sector of Pakistan. A proactive personality, which involves taking initiative and achieving opportunities, contributes to career satisfaction. This study investigates the relationship between proactive personality and career satisfaction using a sample size of 350 participants. Results show partial mediation of psychological empowerment, suggesting that proactive employees who gain empowerment from their environment are satisfied with their careers. Further research is needed to understand the impact of psychological empowerment on various managerial positions and job sectors in Pakistan.

Creative Performance and Conflict through the Lens of Humble Leadership: Testing a Moderated Mediation Model.

This study developed and tested a moderated mediation model by examining the relationships between humble leadership (HL), emotional intelligence, employee conflict (EC), and creative performance (CP), using resource-based theory as the theoretical foundation. We conducted a cross-sectional survey of 322 employees and their immediate supervisors (n = 53) from the telecom sector in Pakistan. The data was analyzed using AMOS 21 and SPSS 26. The results demonstrate that HL has a positive effect on creative performance and a negative relationship with employee conflict. Furthermore, employee conflict has a negative impact on CP and mediates the impact of HL on CP. Moreover, a leader's emotional intelligence moderates the negative relationship between HL and EC. Finally, this study reveals that EI moderates the indirect effects of HL on CP. The conclusions and implications are discussed at the end of this paper.

RELATIONSHIP BETWEEN BEING ENVIED AND WORKPLACE OSTRACISM: MODERATING ROLE OF NARCISSISM AND ORGANIZATIONAL SUPPORT

The current research has investigated the relationship between being envied and workplace ostracism, and investigates the moderating effects of two factors: narcissism and organizational support and their effects on productivity and profitability. Data was collected from employees working in the telecom sector of Pakistan which was further analyzed using regression analysis. Results show that being envied is positively related to workplace ostracism, and this relationship is stronger for individuals with higher levels of narcissism. However, the negative impact of being envied on workplace ostracism is buffered by higher levels of perceived organizational support. These findings highlight the importance of organizational support in mitigating the negative consequences of envy in the workplace, especially for employees with higher levels of narcissism. Additionally, the study examined the moderating role of narcissism and organizational support in this relationship. The findings of this research will contribute to the existing knowledge on this topic and provide insights for organizations to improve their work environment and employee well-being. Keywords: Workplace Ostracism, Envied, Narcissism, Organizational Support.

Antecedents and Consequences of Employee Engagement: Evidence from Banking & Telecommunication Sector of Pakistan

The study explores the antecedents and consequences of Employee Engagement in the telecommunication and banking sector of Pakistan. With a qualitative approach, 14 interviews were taken with purposive sampling, and with data saturation, the data was analyzed with thematic analysis. The findings suggest that employees be motivated towards the salary and allowances, however, the employer branding and brand name of the companies, and the office environment creates more engagement with work. It was also suggested that engagement creates a pathway for happiness and commitment for employees.

Suffering doubly: Effect of cyberbullying on interpersonal deviance and dual mediating effects of emotional exhaustion and anger.

Research on employee harassment, in the form of workplace bullying, has increased over the past decade. However, there is little research on the prevalence and impact of cyberbullying, a type of cyber-related violence in the workplace. Thus, it would be interesting to examine the impact of cyberbullying on interpersonal deviance through the serial mediating effect of emotional exhaustion and anger. Drawing from the conservation of the resource theory and the affective event theory, this proposed study clarifies the mediating effects of emotional exhaustion and anger. The time lag approach was used to collect the data from the sample of 385 employees in the telecommunication sector of Pakistan. By employing SPSS and PLS, bootstrapping was performed to conduct the mediation analysis. Findings indicated that workplace cyberbullying increased interpersonal deviance by enhancing emotional exhaustion and anger. The current research contributes to the literature by considering the behavioral outcomes of workplace cyberbullying with the practical implications for human resource practitioners.

The impact of benevolent human resource management attributions on employees’ general work stress, with the mediating influence of gratitude

Workplace stress can cause serious physical and mental illness and result in billions of dollars in lost productivity every year. Researchers have called for the development of frameworks through which Human Resource Management (HRM) practices can reduce employee stress. Building on HRM attribution theory, this study builds a framework based on benevolent HRM attributions. Benevolent HRM attributions are employee beliefs that their management has enacted HRM practices to support their performance ( performance HRM attributions) and improve their well-being ( well-being HRM attributions). This study examined if both benevolent HRM attributions engender employee gratitude, which in turn may reduce their general job stress levels. Respondents of the study were chosen from the telecom sector of Pakistan as they operate in a high stress inducing environment. The theoretically based causal associations were examined by employing the structural equation modeling (SEM) method. The results confirmed the hypotheses and also showed that both benevolent HRM attributions reduce employees’ job stress with the mediating influence of gratitude. The theoretical and practical implications of these findings are discussed as well.

How level 5 leadership escalates organizational citizenship behaviour in telecom sector of Pakistan? Exploring mediatory role of organizational dissent.

Role of leadership in managing organizational behaviour of employees is of key essence. However, at times unconventional behaviour of employees can pose a challenge for the leaders, which in this case is organizational dissent. This study has examined the relationship between level 5 leadership and organizational citizenship behaviour (individual level-OCB-I) in presence of organizational dissent at employing a quantitative approach and a survey design. All managerial cadre employees of telecommunication sector were chosen as a population of the study. Data from 450 respondents from all four telecom companies was analysed using PLS-SEM. The findings of the study revealed that there is direct significant relationship between level 5 leadership and OCB-I of employees i.e., L5L~ OCB-I. Furthermore, the results showed an indirect relationship between level 5 leadership and OCB-I of employees through organizational dissent i.e., L5L~OD~OCB-I is significant. Telecom is a rapidly growing sector that plays a significant role in the economic growth of Pakistan. The study shows that OCB-I in telecom sector of Pakistan can be leveraged through level 5 leadership.

The Role of Brand Love and Co-Creation on Word-of-Mouth Communication inBrand love and the Telecommunication Sector of Pakistan: Mediation of Brand Association and Brand Loyalty

Branding is an important factor in developing WOM communication, especially in the telecommunication sector in Pakistan. Thus, this study aimed to evaluate the association between brand co-creation, brand love, and Word-of-Mouth communication, where the role of brand loyalty and brand association was studied in mediation. The researcher has implemented a quantitative design and used the five-Likert scale questionnaires as a research instrument. A total of 296 questionnaires have been included in the study, and the variable associations were evaluated based on mediation and path analysis. The results indicate a significant association between brand love, co-creation branding, and Word-of-Mouth communication by customers, showing that brand love is a stronger antecedent in the generation of word-of-mouth communication by the customers. The mediation results were also positive, showing that brand association and brand loyalty influence the relationship of brand love, co-creation branding, and Word-of-Mouth communications. The study is novel from the standpoint that the study has introduced the mediation of brand loyalty and brand association in the brand experience and Word-of-Mouth association, thus deepening the understanding of factors affecting the word-of-mouth communication of the customers.
 Keywords: Telecommunication Sector, Word-of-Mouth communication, co-creation branding, Pakistan.