Indian women are now currently engaging in all spheres of society, including but not limited to the classroom, the political arena, the media, the scientific community, technological sphere. Women's participation in investing their surplus funds has increased in recent years however, their success in doing so still depends on factors like their risk tolerance, the sway they have with their social circle, and how difficult it is for them to learn about and gain access to cutting-edge financial tools. The purpose of investment is to gain a profitable returns by investing money .A variety of investment avenues are available to individuals fixed deposit, insurance policies, government securities, corporate bonds, Shares and mutual fund, real estates, commodities, chit funds, post office schemes, investment in gold and silver. Various factors influence the investment decision of the individual. Demographic profile also plays a vital role in investment decision of the individual. Thus, this study aims to find out perception of women investors on factors influencing investment decision on the basis demographical profile of the women investor. The survey was collected from 150 individuals in kamrej city. Descriptive statistics are used to find out the value of mean, standard deviation, standard error, mean of factors influencing individual investment decision. The results found that factors of selection of investment varies according to gender, age occupation usage of internet, level of computer knowledge, usage of online trading.
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