Technology Orientation Research Articles

Implementation of Electronic Customer Relationship Management to Increase NusaTrip Customer Loyalty

E-CRM (Electronic Customer Relationship Management) is the process of maximizing sales to customers and prospecting customers by using information technology such as databases, websites, customer service, e-mail, and social media marketing (Hendriyani & Raharja, 2018). The purpose of this research is to determine the implementation of e-CRM such as websites and business procedures carried out by NusaTrip in increasing customer loyalty. Apart from that, the implementation of e-CRM in the form of e-mail, sitemap and social media marketing such as Facebook, Instagram or more personal communication using WhatsApp is also expected to help NusaTrip to establish good communication with customers to increase customer loyalty. There are four factors in supporting the success of E-CRM, namely Organization Orientation, Customer Orientation, Knowledge Orientation, and Information Technology Orientation. The e-CRM provided by NusaTrip can help customers find information about the company or make hotel room reservations or purchase plane tickets easily.

Focused or divided? Collaborative attention and technological orientations in technology transfer

Focused or divided? Collaborative attention and technological orientations in technology transfer

Evaluation of strategic orientation-led competitive advantage: the role of knowledge integration and service innovation

PurposeThis paper aims to derive a model that explores how the interplay between knowledge integration capability and innovation impacts strategic orientation, leading to the attainment of sustainable competitive advantage. The study considers the constituents of strategic orientation, namely, customer orientation, competitor orientation and technology orientation, as the basis for achieving sustainable competitive advantage. The study suggests that the firm’s capacity for integrating external and internal knowledge shapes how strategic orientation influences sustainable competitive advantage through service innovation.Design/methodology/approachThis empirical research relies on qualitative and quantitative data gathered from telecom professionals to assess how knowledge integration and service innovation influence sustained competitive advantage. Structured equation modeling is used to examine the model and its interrelationships.FindingsThe research establishes significant relationships between strategic orientations, knowledge integration capability, service innovation and sustainable competitive advantage. Knowledge integration capability and service innovation are found to mediate the relationship between strategic orientations and the achievement of sustainable competitive advantage.Practical implicationsThe study highlights the significant contribution of a firm’s knowledge integration capability in driving service innovation, especially in technology-intensive service industries facing hypercompetition. It also advocates prioritizing technology orientation and integrating knowledge from internal and external sources for competitive advantage.Originality/valueTo the best of the authors’ knowledge, this study is the first to model the effect of knowledge integration capability and service innovation on strategic orientation-led sustainable competitive advantage.

Crowdfunding adoption in emerging economies: insights for entrepreneurs and policymakers

PurposeCrowdfunding has emerged as an alternative financing tool and recently gained attention to foster entrepreneurial dynamism and innovation. The current research has identified the determinants impacting the behavioral intentions of entrepreneurs to use crowdfunding for financing their small and medium-sized enterprises (SMEs).Design/methodology/approachThe current article is based on a cross-sectional research design. This research collected the data of 422 owners and managers of SMEs through self-administered questionnaires in the Indian National Capital Region (NCR). The responses were collected from July 17 to October 27, 2022. This article used “partial least squares structural equation modeling” (PLS-SEM) for data analysis.FindingsThis article offered a robust model with a high explanatory value of 66% of behavioral intention and 62.1% variance in crowdfunding use behavior. The finding also highlighted that performance expectancy, social influence, facilitating conditions, trialability and perceived value significantly impact behavioral intention. However, effort expectancy and perceived risk insignificantly influence behavioral intention. Notably, facilitating conditions, trialability and behavioral intention positively impact use behavior.Practical implicationsThe results of this study will bridge the gap in empirical research on crowdfunding adoption, shedding light on why entrepreneurs hesitate to adopt crowdfunding for financing. Moreover, these results will offer strategic insights for crowdfunding managers and policymakers, aiding them in making informed decisions.Originality/valueTo the best of the authors' knowledge, this pioneering study built the theoretical framework using three credible technology determinant models. The authors examined crowdfunding-specific contextual factors to improve understanding of the positive effect of technological orientation. This addition assists in strategically arranging entrepreneurs' fundraising conversations more efficiently.

Research on the New Power of Car Making Ideal Car

In response to the escalating depletion of fossil fuel reserves and the detrimental environmental impacts of conventional internal combustion engine vehicles, the global automotive industry is undergoing a transformative shift towards clean, sustainable, and energy-efficient new energy vehicles (NEVs). This article scrutinizes the remarkable ascent of Ideal Cars, a prominent player in the burgeoning Chinese NEV market. In light of these developments, this scholarly examination explores the multifaceted determinants underpinning Ideal Cars' remarkable trajectory, encompassing its foundational evolution, distinctive technological orientation, nuanced user-centric approach, financial performance, scene-based marketing strategies, and innovative organizational structure. This comprehensive analysis underscores the imperative nature of consumer-oriented product design, the psychological aspects of consumer satisfaction, and the paramount influence of market dynamics in shaping the success of high-end automotive ventures. Ideal Cars' unprecedented journey serves as an instructive case study for the prospective evolution of the NEV industry in China and globally.

Organisational Culture and Technology Orientation on Strategic Fitin Retail Business: The Mediating Role of Economic Sustainability

Purpose: The present research investigates the effect of organisational culture and technology orientation on strategic fit with the mediating role of economic sustainability.Methodology: A questionnaire-based survey method was employed to collect empirical data from 124 owner-managers of the small retail business in Nigeria. The study used the partial least squares structural equation modelling enabled by SmartPLS 4 to test the model's accuracy.Findings: The findings demonstrated that organisational culture and technology orientation has a favourable influence on strategic fit. Similarly, the research indicated that organisational culture has a significant impact on economic sustainability. On the other hand, the impact of technology orientation on economic sustainability was negative and insignificant. In addition, the results demonstrate that economic sustainability has a direct positive influence on strategic fit. Finally, economic sustainability partially mediates the role between organisational culture and strategic fit, but there is no mediation between technology orientation and strategic fit. Originality/value: This is research that incorporates strategic approaches (organisational culture, technology orientation and economic sustainability to examine their impact on strategic fit) within the small retail business in Nigeria. Furthermore, the role of economic sustainability as a mediator between organisational culture, technology orientation, and strategic fit is relatively new in literary works. This study proved the reliability and validity of organisational culture and technology orientation on strategic fit in Nigeria, a developing country.

The effect of strategic orientation on operational performance: The mediating role of operational sustainability

In the context of the Jordanian telecommunications industry, the current study aims to investigate the mediating influence of sustainability on the link between strategic orientation and organizational performance. Based on the knowledge gap that the literature analysis revealed, a research model was created. A random sample of 321 managerial and non-managerial employees was taken. The findings of the hypothesis testing revealed that with operational sustainability as a moderating variable, the relationship becomes stronger between entrepreneurial orientation, technology orientation, market orientation, and organizational performance. Despite the importance of integration between strategic orientation and operational sustainability to achieve the required organizational performance, there is a literature gap and an inadequate number of studies linking organisational performance and strategic orientation via operational sustainability (Ed-Dafali et al., 2023; Sahoo et al., 2023). This research is intended to bridge the identified gap by attempting to contribute knowledge to this field of study by examining strategic orientation’s impacts in terms of entrepreneurial orientation, technology orientation, and market orientation on organizational performance using the non-financial performance through the examination of the mediating role of operational sustainability using the context of the telecommunication sector in Jordan.

Contextual the technological factors that impact the performance of small and medium enterprises (SMEs) in UAE

The study relied on analyzing the relationship between several factors that represent technological factors (Technology orientation, Utilizing new knowledge Technology Adoption, Knowledge compatibility, Technological capabilities and Technological collaboration) as independent factors and the level of performance as a dependent factor in medium and small-sized companies in the UAE economy. The inferential approach was followed in the study by analyzing the significance of the sampling results that were reached using structural equations based on the Partial Least Squares method (Pls) using the Smart Plus package, which was used to analyze the path between the six factors as independent factors and the performance factor as a dependent factor. The study applied this methodology to a sample of 250 individuals working in medium and small-sized companies in the UAE economy. The study concluded that the most closely related to performance was Technological Collaboration with an effect size of 72.3%. However, the least related factor was Technology orientation, with an effect factor of 34.4%, while the correlation of the other four factors with performance was medium (between 50% and 63%).

The Bottom-of-the-Pyramid (BOP) Market: Why and How Does Serving the Impoverished Segment Promote Radical Innovation?

This article examines a counter-intuitive phenomenon that radical innovation can be developed in bottom-of-the-pyramid (BOP) market. Applying the path of least resistance theory and integrating it with the attention-based view, we develop a theoretical framework that links the firm capability of BOP market commitment to radical innovation through architectural and modular knowledge search strategies and highlights the contingency of the choice of knowledge search strategies on the two pillars of strategic orientation – customer orientation and technology orientation. Based on a survey among managers in China, one of the largest BOP markets in the world, we find that while both architectural and modular knowledge search strategies act as the operating mechanisms that drive the positive effect of BOP market commitment on radical innovation, customer orientation strengthens (weakens) the positive effect of BOP market commitment on architectural (modular) knowledge search strategy. In contrast, technology orientation weakens (does not change) the positive effect of BOP market commitment on architectural (modular) knowledge search strategy. The research results make substantial contributions to multiple research streams, including the BOP literature, studies on creativity and innovation under constraints, research on strategic orientation, and studies on radical innovation.

Can small and medium-sized companies increase the value added from wood-based side streams?

One of the central goals of circular bioeconomy in the Finnish forest-based sector is upgrading the use of wood-based materials, especially wood-based side streams, to higher value-added products. However, despite these ambitions, most wood-based side streams are used in energy production. Within the forest-based sector, innovative solutions for higher value-added production of wood-based side streams are being developed within small and medium-sized companies (SMEs). Therefore, to promote the process of upscaling these solutions, understanding the success of these companies is pivotal. For this end, we conducted a qualitative study with 10 forest-based SMEs utilizing wood-based side streams to understand both the internal and external factors affecting their ability to scale up their business models. By applying the dynamic capabilities approach from management research and the strategic niche management approach from sociotechnical transition studies, we found that even though the companies are internally well positioned to succeed in their growth aspirations, they face barriers from the dominant forest-based regime. The studied SMEs are facing a mismatch between their own business models and the rules and operating principles of the forest-based sector based on linear economy. Overcoming these barriers and challenging the dominant structures within the Finnish forest-based regime would require joint efforts from the companies. However, the companies have a strong technological orientation, which makes them hesitant with regard to horizontal networking. They also operate in diverse markets, making it difficult for them to find common ground. As a result, the pressure for systemic transformation within the forest-based sector remains nominal.

The Effect of Strategic Orientation Through Social Capital on the Performance of the Republic of Indonesia Public Employee Cooperative (KPRI) Tulungagung Regency

Strategic orientation refers to how organizations should interact with customers, competitors, technology, and other external factors to make optimal strategic choices. Research using four orientations simultaneously is still rarely done and given the importance of social capital in social enterprises, this study will analyze the effect of social capital as an intervening variable on the performance of KPRI. Based on this, this study aims to determine the effect of strategic orientation on KPRI performance with social capital as an intervening variable. The research method uses quantitative methods with path analysis and data analysis using the PLS Smart application. The results of the study resulted in the following findings; Entrepreneurial orientation. Market orientation Technology orientation has no effect, learning orientation has no effect on KPRI performance. Social capital has a significant influence on the performance of KPRI in Tulungagung Regency. Social capital is proven as an intervening variable affecting entrepreneurial orientation, market orientation, technology orientation, learning orientation on KPRI performance. KPRI management is more risk averse to maintain financial balance so that the social mission of the cooperative is maintained. The majority of KPRI's business is savings and loans, KPRI members to meet urgent financial needs prefer to borrow from KPRI. The use of technology and learning orientation is still limited due to constraints on KPRI's resources. Improving cooperative performance can be done by the management by strengthening social capital in KPRI.

Factors Affecting the Adoption of Online Financial Products: Basis for Strategic Plan

The study "Factors Affecting the Adoption of Online Financial Products: Basis for Strategic Plan" conducted in Hangzhou, China, delved into the factors influencing potential users' adoption of online financial products. The study employed a quantitative descriptive research design, the study surveyed respondents to understand their profiles, perceptions of online financial products, and the factors influencing their intention to purchase such products. Findings revealed a balanced representation of male and female participants, predominantly working-age individuals with bachelor's degrees and falling within the middle-income range. While savings accounts and credit cards were the most commonly used financial products, newer options like personal loans and mortgages showed promising adoption rates. Respondents generally held a fair perception of online financial products, indicating moderate levels of agreement on accessibility, usability, and security aspects. The study identified several factors influencing purchase intentions, including technological know-how, orientation, peer influence, adaptability, perceived benefits, and credibility of product providers. Based on these insights, the study proposed a strategic plan focusing on innovation, customer-centricity, and adaptability to market trends to enhance adoption rates and customer satisfaction in the digital financial landscape of Hangzhou, China.

Relating the strategic role of technology orientation in organizational TQM performance

The importance of incorporating cutting-edge technological strategies to support business ecosystem development is growing across industries. By examining the relationship between organisational Total Quality Management (TQM) performance and the indicators of technology orientation, this study aims to fill the knowledge gap caused by insufficient empirical research on the characteristics of technology orientation. This study evaluates a unique conceptual framework using survey data from 254 IT manufacturing companies in India, utilising a two-staged structural equation modelling and artificial neural network methodology. The study developed hypotheses on TQM organisational performance through the literature on technology orientation to determine the correlations between these indicators. The findings highlight how enterprises that commit to adopting new technologies can enhance technological innovation to become more resourceful and creative and increase organisational TQM performance. The sensitivity analysis results showed that technology adoption significantly impacts organisational TQM performance. The novelty of this study contributes to the literature on organisation TQM performance by providing a deeper understanding of relevant technology orientation indicators and how organisations should use them to achieve superior performance. The results show that technology acceptance strategy, capability, infrastructure, innovation, and adoption benefit organisational TQM performance.

Measurement Digital Transformation Capability on Operational Performance (Case Study: Bank BJB)

With the changes in market environments and the development of digital technology, the banking industry urgently needs to develop the capability to adapt to profound changes in strategy and business processes. This study constructed the dimensions of a digital transformation capability that contains threehub factors (sensing, organizing, and restructuring) under the dynamic capability theory. This study collected 100 sets of company data through a survey and investigated the relationships of a company’s strategy orientation, digital transformation capability, and operational performance by using SPSS and SmartPLS. The results show that strategic orientation (Customer Orientation and Technology Orientation) has a positive impact on a digital transformation capability and that digital transformation capability has a positive impact on operational performance. In addition, the digital transformation capability plays a mediating role between strategic orientation and operational performance. Doubtlessly, the company needs, to focus on building their own digital transformation capabilities (Sensing, Organizi,ng and restructuring) to create new business value. A digital transformation capability will encourage company to integrate their business processes and routines through digital technology to achieve a competitive advantage.

Market orientation, technological capability, and firm performance: an empirical study with PLS-SEM approach

ABSTRACT Market orientation (MO) and technological capability (TC) have been regarded as critical determinants of Firm performance (FP). However, scant studies explain how technological capability and market orientation are linked in explaining firm performance. Using a Resource-based view and Dynamic capability as theoretical underpinnings, the present study seeks to examine this gap in the knowledge structure by adopting the Partial Least Squares SEM methodology. The findings indicate the necessity of alignment between a firm’s technological resources and marketing orientation for generating new insights, better communication, and coordination to respond to changing marketing needs. The empirical data was gathered from the founders, co-founders, managing directors, managers, and consultants of firms located in India (N = 141). The results of the PLS path modelling assert the significant relationship between TC and MO and how MO influences firm performance; however, the link between TC and FP was found to be insignificant in the presence of MO as a mediator. Therefore, the findings of the path analysis reveal the mediation impact of MO on the TC-FP link. Overall, the study emphasises the importance of fostering technological capabilities to generate and disseminate organisation-wide marketing intelligence for enhancing superior performance.

Understanding Technological Orientation as a Predictor of Organization Performance: Evidence from State Corporations in the Energy Sector in Kenya

Kenya's energy sector plays an important facilitative role to other sectors of the economy and thus drives economic productivity and industrial growth. Statistical evidence shows that the key objectives of the energy sector, such as increasing electricity generation capacity, fostering access to services and information, promoting stakeholder satisfaction, and upgrading requisite technology, have not been accomplished in the recent couple of years. For this reason, this study examined the effect of technology orientation on the organization performance of government entities in Kenya's energy sector. The research was based on a resource-based view and a balanced scorecard. The research design was cross-sectional, including inferential and descriptive analysis. The study's target group included 11 Kenyan state corporations with 887 managers. A sample size of 285 respondents was chosen using a stratified random selection procedure. The respondents were managers in the fields of human resources, accounting, marketing, operations, corporate affairs, procurement, and supply chain management, as well as information and communication technology, administration, finance, and business strategy development. A structured questionnaire was used to acquire primary data. Quantitative data were analyzed and presented using figures and tables, as well as descriptive and inferential statistics. Tables and pie charts were used to convey quantitative data. The findings of the research revealed that technological orientation has a positive effect on the performance of state corporations in Kenya's energy sector. The findings of the study contribute to the body of knowledge, thereby validating the propositions of the resource-based view and dynamic capabilities theory. Further, the conclusion of this study forms an important basis for anchoring policy guidelines on strategic orientation practices that foster technological orientation and corresponding resource commitment for promoting communication, automation, technological change, and research and development with the object of optimizing organizational outcomes. Future researchers should execute replicative research in other sectors and industries to validate the findings of this study.

Enablers, barriers and strategies for adopting new technology in accounting

Although the benefits of technological innovation are widely recognised, the accounting profession continues to undervalue and inadequately leverage technologies such as artificial intelligence, robotic process automation and blockchain. This study builds on earlier work on the antecedents and barriers to technology adoption and considers the role of technological, organisational and environmental factors in the accounting context. The mixed methods design involved surveying 585 accounting managers in Australia and parts of South-East Asia and interviewing 20 Australian accounting managers. Using the Technology–Organisation–Environment model, the study explored differences in the importance of factors by region and organisational type and investigated manager perspectives on strategies to support adoption. Findings indicated that security and privacy concerns are paramount to decision-making, while environment-related factors were of less importance. Prioritised strategies included staying informed of technological innovation, encouraging staff engagement and support, and implementing effective project management. The study illuminates the critical role of professional associations and industry bodies in providing tailored support for members to foster greater technological orientation and advance in the accounting profession, including advocating for high-level, technology-related strategies to drive organisational transformation.

Technology orientation and export performance: the moderating role of supply chain agility

PurposeThe purpose of this paper is to investigate the relationships between technology orientations and export performance of small and medium-sized enterprises (SMEs).Design/methodology/approachA quantitative research design was adopted for this study. The paper formulates hypotheses from the literature review. These hypotheses are tested using structural equation modeling with data collected from 231 SMEs in Uganda. Data were analyzed using SPSS version 23 and AMOS.FindingsThe findings of this study showed technology orientation has a positive and significant relationship with the performance of Ugandan SMEs and that supply chain agility moderates technology orientation and export performance.Research limitations/implicationsThe study discusses the findings, advances limitations and managerial implications. It also suggests future research avenues. It proposes some recommendations to help Ugandan SMEs to form flexible supply chains, use the latest technology and create strong relationship ties with their partners in the supply chain.Practical implicationsThe study suggests that managers of Ugandan SMEs should use the latest technology in production, marketing, logistics and supply chain management which will enable them to respond quickly to customer tastes and preferences leading to higher levels of export performance.Originality/valueThis study contributes to the literature on strategic management showing the reliability of scales used and the confirmatory of the factor structure. This study shows that in strategic management technology, orientation is critical in increasing export performance. This study has extended the resource-based view (RBV) and dynamic capabilities theories.

Determinasi Inovasi Produk Pada UMKM Sektor Makanan dan Minuman Halal di Kota Bekasi Utara

This study analyzes the influence of technology orientation and customer orientation on the product innovation of Food and Baverage Halal MSMEs in North of Bekasi. This research uses quantitative methods and statistical analysis tools in the form of smartpls 4.0. This study used a Food and Baverage Halal MSMEs in North of Bekasi for a unit analysis. Sampling technique in this research with insidental sampling as 130 MSMEs. The results of this study found that there was an influence of techonolgy orientation and customer orientation on product innovation . This research focuses on the MSMEs in North of Bekasi. In addition, the focus of this research is on the Food and Baverage Halal. The novelty in this study is that apart from the object of research, it is also a research model that has never been studied before.

Technological Strategies and Performance of the Judicial Sector in Kenya: A Case of Nairobi City County

Purpose: Innovations and rapid diffusion of information and communication technologies in institutions are currently experiencing revolutionizing organizational processes. Globalization equally fuels the adoption of the ICT as the basis for digital operations are changing the way organizations operate. Studies on various countries’ courts show that the judicial efficiency affects a country ‘s entrepreneurial activities; this reduces as the level of inefficiency increases. Thus, the study sought to analyze the influence technological strategies on performance of judicial sector in Kenya. Specifically, the study proposed to determine the influence of technological sourcing; technology posture; technological culture change; technological capacity on the performance of the judicial sector in Kenya.
 Methodology: By adopting descriptive research design, the study targeted all the five magistrate courts in Nairobi City County and purposively targeted nine offices per station, comprising (magistrate, court clerk, court accountant, court secretaries, court Archivist, HR and Administration officer, ICT officer, Procurement officer, and Library assistant, yielding a total of 45 sample size respondents for the study. Primary data was collected through structured questionnaires, which was piloted to ascertain its reliability and validity. Data was analyzed both descriptively as well as inferentially with the help of SPSS program (v.25.0) and MS Excel 10 softwares; and results presented using tables and charts for interpretation.
 Findings: From the study results, all the technological strategies variable had a positive and significant relationship with performance of the judicial sector in Nairobi City County in Kenya.
 Unique Contribution to Theory, Practice and Policy: The study was formed by the following theories: Transactional Cost, knowledge based; Stakeholders; Culture theory as well as the Task-technology fit theory. The study recommended that magistrate courts in Nairobi City County in Kenya should enhance their technological strategies since the strategies have been shown to bear a positive and significant effect on performance. The magistrate courts can achieve this through adopting advance technological orientations, especially where sourcing and culture of operations are concerned.