The article discusses issues of efficiency in managing investment and construction projects, optimal use of resources, innovation and minimizing financial risks. The need for comprehensive analysis and effective management for sustainable development of enterprises and technological optimization is emphasized. Efficiency is characterized as a key element in achieving set goals. The table presents the main characteristics of investment performance, quantitative and qualitative aspects, the relationship between invested resources and achieved results, methods for identifying and minimizing risks in design and construction activities. The article summarizes the factors influencing the effectiveness of the implementation of investment and construction projects and their impact on the activities of the organization. The impact of digitalization and modern construction methods on project performance through competent management, the use of technological innovations, strategic planning, effective budgeting, resource allocation and risk management is summarized.