Technological Shifts Research Articles

УПРАВЛІННЯ КОРПОРАТИВНИМИ ПРОЦЕСАМИ В УМОВАХ НЕВИЗНАЧЕНОСТІ: ГНУЧКА СТРАТЕГІЯ БІЗНЕСУ ЯК СПОСІБ АДАПТАЦІЇ ДО КРИЗОВИХ ЯВИЩ

In the dynamic landscape of global business, the importance of agile and flexible management strategies has never been more pronounced. As companies worldwide grapple with an increasing spectrum of uncertainties stemming from economic volatility, technological shifts, and geopolitical disruptions, the imperative for adaptive corporate governance becomes paramount. This article delves into the criticality of integrating digital transformations and strategic flexibility to enhance corporate resilience and operational efficiency. The discourse revolves around the evolving nature of corporate environments where traditional management models often fall short in addressing rapid market changes and unexpected challenges. It highlights the role of agility in corporate strategies as a crucial element for navigating through the complexities of the modern economic ecosystem. The focus is placed on the transformative impact of digital technologies, which are reshaping the foundations of business operations and strategic planning. Furthermore, the article explores the dual nature of digitalization as both a potential threat and a significant opportunity. It examines how companies can leverage technological advancements to foster a culture of innovation and adaptability, ensuring sustained growth and competitiveness in fluctuating markets. The narrative also underscores the need for a proactive approach in corporate strategy formulation, where flexibility and agility are integrated as core components of the management framework. By addressing these themes, the article aims to contribute to the ongoing dialogue on effective management practices that can withstand and capitalize on the inherent unpredictability of global markets. It calls for a broader acknowledgment of the intricate relationship between digital transformation and strategic management, urging companies to adopt a more nuanced and forward-thinking approach to their operational and strategic endeavors. This reflective exploration not only underscores the necessity for a dynamic response to global pressures but also situates digital agility at the heart of modern corporate strategy. As businesses look forward, the adaptability and resilience fostered by such strategic frameworks are positioned as key drivers for thriving in an era marked by unprecedented economic landscapes and competitive pressures.

Новое качество российской экономики: стратегия и тактика

In 2024, Russia is entering a new electoral cycle, which involves both the formation of new development goals and certain shifts in economic policy. The new Presidential Decree on national development goals sets the general framework for the country's development for the next six years. It contains about 70 development goals, most of which are quantitative, which forms a new framework for both making management decisions and monitoring their implementation. The Russian expert community and academic economics should provide analytical support for decision-making on the implementation of national development goals. The most difficult and in-demand task is scientific and technological forecasting, which combines an understanding of the essence of a number of scientific solutions and an assessment of the economic efficiency of their implementation. There is a direct link between technological shifts and the level of labor productivity, which is the most important response to the challenges associated with changes in the labor market. The issues of structural imbalances of supply and demand and the impact of tax innovations on them are also the place where the intellectual efforts of the expert community and the Russian economic academic science are applied.

MEDIA TECHNOLOGIES IN LOCAL GOVERNMENT CRISIS COMMUNICATIONS: THE CASE OF KYIV CITY STATE ADMINISTRATION

This article analyzes the crisis communication tools used by local authorities before the outbreak of the COVID-19 pandemic, during the pandemic, and following the full-scale Russian invasion of Ukraine on February 24, 2022, and the subsequent introduction of martial law. The focus is on using media technologies in communication with residents of the capital to manage the crises stemming from the COVID-19 pandemic and the full-scale Russian invasion of Ukraine, using the Kyiv City State Administration’s crisis communication as a case study. The study identifies the media technologies and platforms employed by the Kyiv City State Administration during this period. It traces shifts in priority media technologies after the outbreak, throughout the COVID-19 pandemic, and after the start of Russia’s full-scale invasion of Ukraine while also analyzing the quantitative audience dynamics on the Administration’s media platforms. Specific examples are presented and analyzed. The use of observation methods, systematic analysis of official press releases and public statements, and comparative analysis of official reports from the Kyiv City State Administration enable us to track the evolution of media technologies in the crisis communication of the Kyiv city government. It is noted that as the nature of the crises evolved, not only did the media technologies used for communication between residents and the city government of Kyiv change, but so did the content of the messages. It is established that emergencies have shaped a specific toolkit for communicative interaction between the Kyiv City State Administration and the residents of Kyiv. In particular, in crisis conditions, the city authorities adopted a direct approach to information dissemination through media platforms, providing rapid and reliable information that has contributed to safeguarding the lives and health of citizens.

Industry 5.0: prioritizing human comfort and productivity through collaborative robots and dynamic task allocation

Moving from Industry 4.0 to Industry 5.0 marks a substantial shift in the way technology is incorporated into workplace design. In Industry 4.0, the emphasis was on automating the production process to maximize efficiency and output. However, with Industry 5.0, the focus has shifted towards placing people at the heart of the production process. This involves creating workspaces that prioritize human comfort and productivity and integrating technology that enhances human abilities. Collaborative robots, or cobots, are a critical technology in this transition as they work alongside humans to improve efficiency while enabling greater human involvement. However, to make the most of cobots, it is necessary to design workspaces that optimize human comfort and productivity, by considering the needs and preferences of both human and robotic resources. A promising strategy for achieving this goal is the implementation of a dynamic multi-objective task allocation system. The method proposed in this work uses physiological and performance data to assess the well-being of human operators and reallocates tasks dynamically to avoid overworking or fatiguing them. This represents a significant step towards creating production environments that prioritize the well-being and productivity of human workers.

Customized design of amorphous solids by generative deep learning

<p>The design of advanced amorphous solids, such as metallic glasses, with targeted properties through artificial intelligence signifies a paradigmatic shift in physical metallurgy and materials technology. Here, we developed a machine learning architecture that facilitates the generation of metallic glasses with targeted multifunctional properties. Our architecture integrates the state-of-the-art unsupervised generative adversarial network model with supervised models, allowing the incorporation of general prior knowledge, derived from thousands of data points across a vast range of alloy compositions, into the creation of data points for a specific type of composition, which overcame the common issue of data scarcity typically encountered in the design of a given type of metallic glasses. Using our generative model, we have successfully designed copper-based metallic glasses, which display exceptionally high hardness or a remarkably low modulus. Notably, our architecture can not only explore uncharted regions in the targeted compositional space but also permits self-improvement after experimental validated data points are added to the initial dataset for subsequent cycles of data generation, hence paving the way for the customized design of amorphous solids without human intervention.</p>

Autarky penalty versus system cost effects for Europe of large-scale renewable energy imports from North Africa

We quantify in more detail than earlier studies the cost trade-offs of establishing import-export links between Europe and North Africa for two quintessential energy carriers needed for the energy transition: electricity and hydrogen. Using the TIAM-ECN model, we show under what assumptions Europe will make a net energy system cost gain or, inversely, pay a net price for exploiting such interlinkages. We find that allowing for trade of renewable energy between Europe and North Africa substantially reduces the EU's domestic renewable energy capacity investments needed to implement its Green Deal and Fit for 55 Programme. In addition to creating import-export scenarios for electricity and hydrogen across the Mediterranean and investigating the cost implications of a European-African energy partnership until 2050, we perform a detailed sensitivity analysis regarding possible technological developments and sectoral shifts, as well as vis-à-vis potential cost, sectoral and technical asymmetries between Europe and North Africa. We introduce a new concept in energy analysis, autarky penalty, which is the price paid by a region for restricting energy trade with its neighbors. If domestic hydrogen production from solar and wind energy through electrolysis is constrained, Europe's autarky penalty may increase to 30 billion $ annually by 2050.

Регулирование “облачных сервисов” как инструмент международной конкуренции: опыт США и Китая

The international cloud services industry represents an arena of global economic competition and has the potential to become a field for political rivalry among various actors. States remain the primary actors in this competitive landscape, with the U.S. and China actively enhancing their positions through various regulatory measures. The article examines government regulation strategies, categorising them into ‘positive’ and ‘negative’ as well as ‘defensive’ and ‘offensive’, with examples provided for each. A thorough analysis of national strategies from official U.S. and Chinese documents reveals their conceptual approaches to cloud services regulation. The documents of international intergovernmental organisations and global governance institutions through which countries implement (both individually and in their collaborative participation) their strategies for regulating cloud services were examined in detail. Commonalities and differences in the regulatory policies of the U.S. and China are highlighted, both in their national strategies and in principles articulated at the international level. The study confirms the hypothesis that cloud services regulation serves as a tool for international political influence. Key factors in the evolution of the international regulatory system for cloud services are identified, including their further technological development and shifts in the global order. The primary scenario axis is identified as the U.S.–China competition for dominance in the Global South. Based on these findings, the author presents a scenario forecast for the future of international cloud services regulation. Two potential outcomes are considered: the confrontational one leading to increased political competition, bearing risks of Internet fragmentation, divergence in technical standards, and a higher likelihood of destructive actions, including military use of cloud services; and the consensual one, resulting in international convergence on all aspects of cloud services regulation, including technical standardisation, legal norms, economic rules, fundamental principles of personal data protection and respect for national interests of all states.

MATATAG Curriculum: Why Curriculum [must] Change?

Curriculum changes dovetail with societal needs and advancements. As the world evolves, the educational landscape adapts to prepare students effectively. Technological progress, globalization, political acumen, and shifts in societal values necessitate updates to curriculum content and paradigms. This paper stimulates a macro-sociological vista on the MATATAG curriculum in the Philippine context. This revised curriculum, effective from the school year 2024 to 2025, addresses challenges faced by the current K to 12 curriculum, including numerous contents, misplaced prerequisite learning competencies, social inequities, and imbalances in thinking demands. This paper advances discourse regarding the adaptation to humanized learning and addresses the shortcomings of existing systems. In essence, curriculum changes are not just a response to challenges but a proactive stance for the demands of ever-changing needs. Although the context of the MATATAG agenda is not a mere blank ideation, it can be considered a national movement. Undeniably, education cannot be put at stake here because it determines what and how the Philippine nation will become in the next generation.

Facial Expression Recognition in Classrooms: Ethical Considerations and Proposed Guidelines for Affect Detection in Educational Settings

Recent technological and educational shifts have made it possible to capture students' facial expressions during learning with the goal of detecting learners' emotional states. Those interested in affect detection argue these tools will support automated emotions-based learning interventions, providing educational professionals with the opportunity to develop individualized, emotionally responsive instructional offerings at scale. Despite these proposed use-cases, few have considered the inherent ethical concerns related to detecting and reporting on learners' emotions specifically within applied educational contexts. As such, this paper utilizes a <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Reflexive Principlism</i> approach to establish a typology of proactive reflexive ethical implications in tracking students' emotions through changes in their facial expressions. Through this approach the authors differentiate between use in research and applied education contexts, arguing that the latter should be curtailed until the ethics of affective computing in educational settings is better established.

The Impact of Technological Turbulence on SMEs Business Model Innovation Performance: The Contingent Role of Entry Order

In this study, we investigate how small and medium-sized enterprises (SMEs) engage in business model innovation in response to technology shifts, and the ensuing impact of this innovation on performance. Using structural equation modeling, we analyze data from a survey of 1328 European SMEs and find that technological turbulence affects the scope and novelty of business model innovation, and that these dimensions of innovation in turn affect firm performance. We show that these relationships are doubly contingent: both SME size (micro, small, or medium) and time since market entry are relevant. Early entrant firms are more responsive to technological turbulence through both dimensions of business model innovation, as the learning accruing in these SMEs since market entry motivates and informs business model innovation. There are meaningful differences in these relationships for micro, small, and medium-sized enterprises. Our findings advance the theoretical understanding of the relationships between technology, entry order, business model innovation, and performance and also serve to inform managers’ estimations of the implications of technology turbulence and business model innovation for performance.

Unveiling productivity growth in Indian life insurance firms through data envelopment analysis

This study aims to examine total factor productivity (TFP) growth in the Indian life insurance sector from 2008?09 to 2017?18 using a non-parametric frontier methodology. The methodology's unique approach over a decade and nine observation windows provides insights into industry dynamics. Results indicate a negligible role of efficiency change, emphasizing the industry's reliance on technical advancements. The results are pivotal for industry stakeholders, policymakers, and researchers aiming to boost efficiency and competitiveness. The findings underscore the need for strategic adaptation to technological shifts and optimized managerial practices to drive sustainable productivity growth in the dynamic landscape of the Indian life insurance sector.

DMLBC: Dependable machine learning for seaports using blockchain technology

The technological shifts driven by Industry 4.0 and the impact of the COVID-19 pandemic has ushered new challenges for seaports, necessitating a transformation in their information and communications systems to enhance global competitiveness. As the United Nations (UN) International Maritime Organization mandates the adoption of a Maritime Single Window in short time, seaports are compelled to adapt their operations. Addressing these challenges, this research introduces the Dependable Machine Learning for seaports using Blockchain (DMLBC) method, offering a secure technological system that integrates transactional data among various logistics stakeholders. DMLBC enhances efficiency in document control, traceability, loading processes, and collaborative workflows. The method employs a architecture grounded in Blockchain (BC) and harnesses Machine Learning Techniques. In a practical application, DMLBC is implemented in a real case study, demonstrating its efficacy for decision making of port operations. The research discusses the contributions that the DMLBC method has compared to what exists in the bibliographic review and in other port industries worldwide. Describes future exploration directions and It emphasizes the potential for generating additional predictions by incorporating others Key Performance Indicators (KPI)s, integrating DMLBC with Decision Support System (DSS), and delving into the realm of Post-Quantum Cryptography (PQC) to fortify the security of seaport operations in the evolving technological landscape.

Leveraging machine learning in healthcare : Exploring benefits and challenges

Recent technology advancements have driven a technological shift in the healthcare industry. A vital component of this development is the increasing prominence of machine learning (ML) inside the medical industry’s framework. This study investigates the various uses, advantages, disadvantages, and issues related to machine learning (ML) in the healthcare sector. Personalized treatment plans and illness detection are just two of the many uses of machine learning thoroughly examined in this paper. This paper further explores the difficulties of data collecting, privacy and security concerns, and the effects of machine learning on healthcare efficiency and patient outcomes and future breakthroughs and new technology that could revolutionize healthcare. So that healthcare organizations can better figure out the possible revolutionary implications and challenges of machine learning (ML), this research explores these essential features of ML in the healthcare sector. One of the goals of this research is to create a future where healthcare is better and more patient-centered.

Evolution of Information Technology in Industry: A Systematic Literature Review

Aim/Purpose. This study addresses the research question: “What are the developmental phases of Information Technology in the industry?” Existing research has explored the impact of Information Technology (IT) on specific industries. However, it is essential to understand the evolution of IT within industries, its influence on the workforce, and technological advancements. Addressing this knowledge gap will enhance future workforce development and IT integration across diverse sectors. Background. IT can significantly transform industries and drive innovation to meet client demands. Understanding IT phases in industry through literature helps governments and businesses worldwide recognize its importance. This knowledge can guide strategies to address the shortage of highly skilled workers by prioritizing education and training programs to meet future demands. Methodology The methodology involved a systematic literature review of 110 IEEE Xplore, ACM Digital Library, and Google Scholar articles. Thematic analysis was used to understand the development of IT in distinct phases since the 1990s. This development has resulted in a continuous demand for new workforce skills and evolving customer expectations. Contribution. This study aims to fill the knowledge gap by enhancing our understanding of how evolving IT influences the industry and shapes IT jobs and skills. It provides a historical perspective, illustrating how IT advancements have led to new applications to meet changing needs. Additionally, the study identifies patterns in the evolving IT skill requirements due to technological advancements and discusses implications for curriculum development and higher education. Findings. The study identified three significant phases through a systematic literature review and thematic analysis. The first phase, “Advent of Industry IT” (1990-2000), established the digital framework and built essential systems and infrastructure. The second phase, “Connectivity &amp; Information Revolution” (2000-2010), saw exponential internet growth, transforming information access and communication. The third phase, “Emerging Industry IT” (2010-present), focuses on artificial intelligence, automation, and data-driven insights, continuing to disrupt and transform industries. Recommendations for Practitioners. The changing phases of IT within the industry should inform the development of innovative programs. These programs should address diverse skill sets across eras, preparing the workforce for evolving job roles in various sectors, such as healthcare in North America, automotive manufacturing in Japan, telecommunications in Africa, and innovations in other parts of the world. Recommendations for Researchers. Researchers can conduct longitudinal studies to explore the ongoing evolution of IT, tracking its trajectory beyond current delineated phases to understand future trends. Comparative studies across various industries can assess how IT evolution varies among sectors and delve deeper into its practical implications. Researchers can also conduct impact assessment studies to determine how various IT phases directly affect organizational strategy, worker dynamics, and organizational structures across industries. Examples include logistics in the Netherlands, retail in the United Kingdom, and agriculture in Brazil. Impact on Society. Policymakers and planners can use knowledge of these phases to predict technological shifts and industry trends. This knowledge helps develop strategies and policies supporting entrepreneurship, education and training alignment, technical innovation, economic growth, and job creation in line with the changing IT landscape. Examples of policies include Singapore’s Smart Nation initiative, Germany’s Industry 4.0 strategy, Ghana’s digitization efforts, and India’s Digital India campaign. Future Research. Future research can provide a thorough understanding of the evolutionary patterns of IT within sectors by validating the study through various datasets and conducting in-depth examinations of individual industries. This will contribute to a deeper understanding of sector-specific IT evolution and their varying impact on societal interactions and industry dynamics. Comparative studies across various sectors, such as logistics in the Netherlands, retail in the United Kingdom, and agriculture in Brazil, can assess how IT evolution varies.

ВПЛИВ ПІІ НА ЗАЙНЯТІСТЬ В УМОВАХ ЦИФРОВІЗАЦІЇ ЕКОНОМІКИ: ПРИКЛАД КИТАЮ

The paper investigates how the evolution of the digitalization of economies alters the influence of foreign direct investment (FDI) on employment, using China as a case study. The study focuses on China, the largest developing economy, which has a significant influence on other economies, including Ukraine. With technological shifts demanding more skilled labor, particularly within the rapid growth of the digital economy, new pathways emerge regarding how foreign investment affects the host country's job market. The development of the digital economy can reduce the costs of information retrieval, production, transactions and delivery, etc. Beyond altering organizational practices, digital technologies also impact broader social dynamics. Understanding and leveraging digital transformation require consideration of both dimensions. To examine these aspects, a set of indices was employed, estimating digital economy development through entropy estimation and the coefficient of variation. These measurements formed the basis for a digital economy development index, utilizing indicators from four digitalization sectors: digital infrastructure, industry, innovation, and tool utilization. An empirical regression model integrated multiple indicators, such as employment rate, GDP, FDI, digitization coefficient, human capital, export rates, wages, and the proxy of interaction between FDI and the economy's digitization coefficient. Different sectors and regions within China were separately studied. Analyzing panel data across 30 Chinese provinces from 2001 to 2021 revealed that increased digitalization amplifies the positive impact of FDI inflows on domestic employment. Notably, this effect is more prominent in the service sector than in manufacturing, and it's relatively stronger in the less developed western provinces compared to the eastern and central ones. As the digital economy in the western regions is less mature, investments there yield relatively higher returns. These findings support the notion that employment grows alongside rising FDI inflows. However, it's crucial to highlight that digitalization increasingly shapes the intensity of FDI's influence on employment.

ВИКЛИКИ ТА МОЖЛИВОСТІ ГЛОБАЛЬНОГО РИНКУ ІННОВАЦІЙ

The global innovation market illustrates the modern realities of economic development, where rapid technological shifts and globalization intertwine, shaping a new order of interaction among countries, companies, and scientific sectors. The paper unfolds key aspects related to the challenges and opportunities arising at the intersection of innovation and global business. The impact on innovation development is analyzed, as contemporary companies face the necessity to adapt to diverse cultures, markets, and technological standards, requiring not only the creation of unique and competitive products but also an understanding of the specifics of each region. Technological trends and challenges facing the global innovation market are examined. On the one hand, new technologies accelerate business development and facilitate the creation of innovative products. On the other hand, constant pressure on developers regarding the speed of innovation and continuous market changes create intense competition and demand constant adaptation. Emphasis is placed on the legal and regulatory context of the global innovation market. The complexity of using, protecting, and exchanging intellectual property arises due to different norms and policies in various countries, which can be a key factor in resolving disputes and either promoting or hindering innovation. Government measures can stimulate innovation through funding scientific research, developing technological infrastructure, and creating favorable conditions for the growth of startups and technology companies. Competitiveness and collaboration on the global market are viewed as a unique competition for resources, as talents and markets require new strategies that blend competition and cooperation, fostering the emergence of innovative ecosystems. The interconnection between innovation and sustainable development on the global market is explored. Sustainability becomes not only an ethical but also a strategic aspect of companies' and countries' development, determining their long-term competitiveness.

Глобальная бедность и структурные сдвиги в экономике

Over the past 30 years, the world has achieved significant success in the fight against global poverty. However, progress in reducing its scale varies greatly in different parts of the world. Today, the epicenter of this calamity lies in Sub-Saharan Africa. The concentration of poverty in several places on the planet does not make the study of sources and dynamics of this phenomenon any less relevant. It is simultaneously both the root cause and the consequence of many current global challenges. The article focuses on analyzing the connection between the dynamics of poverty and structural shifts in the economies of developing countries. The authors note that for a long time, an important mechanism for reducing poverty in poor countries was the outflow of unskilled labor from the agricultural sector to the industrial one. As long as labor-intensive technologies were used in industry, it effectively absorbed the uneducated agricultural population, increasing their income and lifting them out of poverty. However, innovative labor-saving technologies and the digitization of economy have slowed down this process.Modern economy requires fewer workers while placing high demands on the quality of human capital. Poor African countries, caught up amid global technological shifts, have faced major challenges. One of the main ones includes the low level of education and vocational training, as well as the absence of not only computer literacy but also basic literacy. Under such conditions, innovation cannot organically develop, create high-tech jobs, and contribute to poverty reduction. Our contribution to academic literature lies in the demonstration, based on empirical materials, of various models of reducing global poverty in Latin America, Asia, and Africa. We also draw attention to possible mechanisms of this reduction and their transformation against the backdrop of the implementation of modern advanced technologies.

Advances and Opportunities in Immersive Storytelling Technologies

As societies stand at the forefront of unprecedented modern technological shifts, the convergence of immersive technologies is fundamentally reshaping the ancient art of storytelling. This next edition of the Newhouse Impact Journal explores the transformative impact of virtual reality (VR), augmented reality (AR), and extended reality (XR) technologies on contemporary storytelling paradigms. As these immersive technologies reach a critical intersection of technical capability, accessibility, and creative possibility, they present both extraordinary opportunities and complex challenges for content creators, educators, and consumers. Through a collection of essays, this work investigates the multifaceted landscape of immersive storytelling, addressing crucial aspects such as environmental awareness, audience perspective, user identity, and the psychological nature of immersion itself. Researchers offer new perspectives into some of the most prevalent and pervasive dimensions of immersive technologies, challenging traditional assumptions about user engagement and narrative design while spotlighting outstanding gaps between their adopted uses and future possibilities. Considering research and real-world examples, readers will examine their own roles at the technological crossroad of timeless storytelling and immersive technologies in an uncharted chapter of human experience.

Desafios alimentares, mudanças tecnológicas e geopolítica alimentar

Abstract In recent years, food insecurity has worsened despite decades of progress. Agrifood systems must evolve to address population expansion and climate change simultaneously. A problem of this magnitude necessitates the development of technologies that simultaneously increase (nutritious) food production and protect the environment. Based on an a diagram analysis of the economic model of technological change, this article explores various technological paths that can emerge in response to rising food prices and the need to preserve land. This article indicates, through the use of specialized literature, that the hypotheses derived from the analysis of the technological change model already exist. In addition, we investigate the potential geopolitical effects of these technological shifts on the global agri-food industry. Changes aimed at conserving land must encourage urban food production, systematic resource optimization on abundant high-quality land, and regenerative practices. In addition to rising food prices and population growth, the increasing significance of urban consumers and the internalization of environmental values should drive these various developments.

Conceptual Framework and Prospective Analysis of EU Tourism Data Spaces

This article delves deeply into the burgeoning field of Tourism Data Spaces (TDS) in Europe, focusing on how technologies like Big Data and IoT are redefining the tourism sector. This technological shift is steering traditional tourist destinations towards smarter, more sustainable models. The study utilizes a multifaceted approach, combining documentary and bibliographical analysis with empirical data from the EU’s DATES project. By employing the Drivers, Pressures, State, Impacts, Responses (DPSIR) model, it provides a nuanced understanding of the dynamics in TDS. The findings underscore TDS’s pivotal role in improving decision-making and personalizing tourism services. The study also acknowledges the growing need for detailed tourism information to enhance travel planning and experience personalization. Furthermore, it highlights the importance of efficient and secure data management in tourism. This comprehensive analysis points to a future where data-driven insights foster more sustainable, tailored travel experiences. Additionally, the research illuminates both the challenges and prospects inherent in implementing TDS, stressing the importance of clear governance, technical standards, and balancing diverse stakeholder interests in the tourism industry. By addressing these challenges, the article posits that TDS can make a significant contribution to the innovation and sustainability of the tourism sector.