In the second and final paper, information is given on the extremely wide range of services provided by this producers' organisation to enhance the dairy farmers' returns from the national markets for milk and dairy products. The profit-making and marketing roles of the Board's commercial enterprises—liquid milk dairies, manufacturing creameries and transport fleets—are examined in some detail. The Board's policies in controlling milk quality and in making the major contribution to national advertising and promotion of the various home markets are explained in depth. An account of the considerable range of MMB on-farm services provided for milk producers is included. The paper concludes with a brief reference to the producers' power to dismantle, if desired, this unique example of a producer controlled and producer financed milk marketing organisation serving commercial dairy interests and consumers to the ultimate benefit of the dairy farmers whose creation it is. The fact that such a major agricultural marketing organisation is currently under review by the European Economic Community adds to the topicality of the paper.
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