The modern world is in constant technological change, which requires the society to have the relevant knowledge, skills, and abilities to effectively perform their professional duties, improve leadership skills, and unlock hidden potential. Today, training sessions and coaching sessions are popular methods of influencing the results and development of an individual or staff. The purpose of this study was to investigate the effectiveness of group training and team coaching, and to analyse their systemic differences. To fulfil this purpose, the following methods were used: analysis and synthesis, hermeneutic method, comparative method, survey, interview method, and generalisation method. The results of the this study covered the essence and elements of group training and team coaching, identified the advantages of the group form of work, analysed the characteristics of the professional competence of trainers, investigated the role of the trainer and coach as a central figure in building trust and interaction in the team, analysed the types, techniques, methods of conducting group trainings and team coaching sessions, the methodology of their creation, determined the role of the use of “tactical empathy”, models, psychological technologies, and techniques used in training sessions to improve leadership qualities, covered the value-based approach to leadership, assessed the criteria for effectiveness and feasibility based on a survey on the need for coaching and training sessions. A clear separation of the concepts of coaching and training is essential for the practical application of these techniques to effectively develop leadership skills among the participants of these events. The findings of this study will be useful for both personal development specialists and their clients
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