<p dir="ltr"><span>The article presents the analysis of creativity improvement as a determinant of the creative potential of a higher education institution teacher. Creative competence is one of the most important life resources that ensure the success of the professional activity of a modern teacher. The essence of the concept of creativity from the perspective of neuroscience is revealed, specifically of the neuropsychological approach. It is determined that creativity is an integrative formation, which includes a set of structural components that determine creative nature of human activity. Particular attention is paid to the importance of realisation of the creative potential of the teacher’s personality, and the emphasis is put on the importance of lack of over-regulation of the environment in the educational organisation, observance of democratic relations among the teaching staff and a positive example to follow a creative personality in order to develop creativity. Pedagogical creativity is a certain mental and social readiness of the individual, which allows changing the situation so that the teacher and the student can interact effectively in joint activities. Pedagogical creativity presupposes that the teacher has a high level of competence in interpersonal perception, interpersonal communication, and interpersonal interaction. Development of creative competence and creative individuality of the teacher contribute to the increase of their professional competence and professionalism in general.</span></p><div><span><br /></span></div>
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